Greenwashing: these well-known brands are chosen by an NGO

Greenwashing: these well-known brands are chosen by an NGO

Many brands are aware of the growing consumer expectations of eco-responsibility and have taken a “greener” approach. But as an English NGO points out, some of them focus their strategy mainly on greenwashing and ‘green’ promises. “Environmentally friendly”, “recyclable”, “biosourced” or even “upcycled”. How many times have you seen this kind of information on the … Read more

INTERVIEW. Céline Séris, aka Iznowgood, campaigns for ethical and benevolent fashion

INTERVIEW.  Céline Séris, aka Iznowgood, campaigns for ethical and benevolent fashion

Céline Séris, known by the pseudonym @Iznowgood, is a dedicated content creator on the networks (followed by more than 63,000 people on Instagram). His favorite themes? Slow travel and ethical fashion. For POSITIVR, the bubbly young woman reflects on her awareness of initiating more responsible fashion. meeting. “I discovered the social and environmental abuses of … Read more

To attract tourists this summer, this Italian mountain resort relies on the sounds of nature

To attract tourists this summer, this Italian mountain resort relies on the sounds of nature

To promote its touristic heritage, the Italian mountain resort of Courmayeur is launching a campaign… all right! An original playlist, composed of sounds of the fauna and flora of the region. No ultra-smooth photos or video spots this year. The promotion is valid exclusively for the mountain resort of Courmayeur Mont-Blanc, located in northern Italy … Read more

Do you welcome Ukrainian refugees? You can benefit from support from 150 to 200 euros.

Do you welcome Ukrainian refugees?  You can benefit from support from 150 to 200 euros.

Have you generously decided to contact a Ukrainian or Ukrainian refugee? To help you who are fleeing the war, financial aid will be offered soon. Light on this welcome initiative. Since Thursday, February 24, 2022, the date of the invasion of Ukraine by Russia, 100,000 people have been sheltered in France. Families, single mothers, children … Read more

VIDEO. “You screw up, you pick up”: Faced with wild deposits, this mayor responds with violence

VIDEO.  "You screw up, you pick up": Faced with wild deposits, this mayor responds with violence

Faced with the illegal dumping of waste, returning it to the sender has almost become a classic, but it still has little effect. Example in Saint-Père-sur-Loire (Loiret) where the mayor of the city is responsible for returning a whole mountain of waste to the owner. How ? By throwing them over the fence that surrounded … Read more

Vegetable garden: against pesticides, the city of Caen offers free ladybugs to its inhabitants

Vegetable garden: against pesticides, the city of Caen offers free ladybugs to its inhabitants

Since it is necessary to find alternatives to pesticides, this is a very natural and ecological one: in Caen, the city distributes free ladybugs to the inhabitants. Spotlight on an original and innovative initiative. Photo: Shutterstock Ladybugs destroy and repel insects that affect fruits, flowers and vegetables. At a certain stage of development, accurate The … Read more