Céline Séris, known by the pseudonym @Iznowgood, is a dedicated content creator on the networks (followed by more than 63,000 people on Instagram). His favorite themes? Slow travel and ethical fashion. For POSITIVR, the bubbly young woman reflects on her awareness of initiating more responsible fashion. meeting.
“I discovered the social and environmental abuses of the fashion industry, and from then on there was no turning back.”
You drew a line on the fast fashion† How did this realization come about?
It’s dizzying to realize things, because we realize that everything must be questioned! Three months of wwoofing (a movement consisting of working on an organic farm in exchange for room and board) in Hawaii at the age of 22 have catapulted me into a world parallel to mine, that was the rupture of my certainties, which have since then they never cease to be shuffled.
I first doubted my meat consumption, the seasonality and quality of my dishes, then the care products I put on my skin… And little by little, pulling the thread of awareness, I began to ask myself what I doing it was my back! It made BOOM: I discovered the social and environmental excesses of the fashion industry, and there was therefore no turning back.
“Ethical consuming is buying clothes that speak about us.”
What is ethical and benevolent fashion for you?
I believe the main pitfall today is to: follow a trend set by others† This is why fashion has become disposable and why we don’t value our clothes anymore, which also means we regularly wear only 30% of our wardrobe. To consume ethically means to buy clothes that speak about us, that we will keep for a long time and in which we feel good.
This is the basis of ethical fashion: reducing consumption to what will follow us for a long time because we need it and make us feel good. It becomes a benevolent fashion by extension, because it is a fashion that takes care of us and who we are, that gives us the freedom to choose for ourselves and express ourselves through our clothes, without trying on anyone else to seem. It is a very satisfying and beneficial virtuous circle from all points of view!
How do you choose your clothes?
I have a very high level of personal requirements when it comes to bringing a new piece of clothing into my wardrobe, but of course it is unique to everyone! I often prefer second-hand, and when I choose to buy new, I pay attention to both the production conditions and the choice of materials. other, I always choose clothes that fit in my wardrobewhat i can make mix and match easy, which correspond to my style, my colorimetry and in which I feel comfortable and comfortable.
“Clothes, if you choose them right, are great allies of self-confidence!”
What advice would you give the consumer?
Cleaning out your dressing room would be my first advice, because it immediately allows you to ask yourself the real questions: what is my style? What do I feel good about? Do I like this material, this cut, this color? Do I wear it often, if not why? What do these clothes say about me that I bought without ever wearing them? It’s a great way to lay everything flat and start from scratch, using only clothes that make us happy!
Then comes the stage of rationalization of the whole: what do I need now? And then comes the time to carefully choose the clothes that will fit in your dressing room and stay there for a long time, and it’s up to everyone to decide what they want to prioritize or support depending on their resources (second hand, a production ethic, ecological materials, local production, etc.).
One of your main goals is to restore the bond between us who wear the clothes and those who make them. Specifically, how do you get there?
The key is to ask yourself questions and understand what you are buying! The garment we wear is necessarily made thanks to the intervention of several people who have given their time. You have to understand it well, because life is precious, it has a lot of value. This is what the fashion industry is trying to make us forget by making production processes perfectly opaque so that we buy 5 euro T-shirts in multiple colors!
At some point someone pays the real price † And if it’s not us, it’s because it’s happening elsewhere and there are people who are suffering. It’s up to us to put value back into our clothes, not to mention those people on the other side of the world who give their time for pittances.
“The most important thing is to add awareness to your consumption choices.”
One last word?
There is little point in trying to be perfect right away, and unfortunate for those who might point out our contradictions. You have to start somewhere and from there the role of consciousness can unfold at its own pace. The important thing is to add awareness to your consumption choices, to ask yourself questions: do I need it? Will I keep it long? Is he talking about me or someone else? Knowing “why” we do things is essential to anchor and fully embody long-term habits!
To discover his book My happy closet† the complete guide to ethical and caring fashion, go here. And to take the valuable advice of Céline Séris alias Iznowgood, it’s this way.
To continue, discover our interview with Victoire Satto, founder of The good goods and at the origin of La Bible du Vintage, an e-book designed as a second-hand reference.