War in Ukraine: Brands still present in Russia threatened by civilian boycott?

War in Ukraine: Brands still present in Russia threatened by civilian boycott?

Would you be willing to give up your favorite brand if you learn that it has maintained its market share in Russia given the current geopolitical context? According to a survey by the company GlobalData, 41% of consumers would not hesitate. Ecology, animal welfare, origin and composition of products… Consumers are increasingly aware of the … Read more