The 2022 edition of the International Agricultural Show gave plants a prominent place. And it is not without reason that three leading vegan food brands had a stand there to present their products: Heura, Les Nouveaux Affineurs and La Vie. While the agricultural world’s flagship event ended on Sunday, March 6, the bet has more than paid off for these new guests. The French start-up La Vie was indeed the second most visited stand at the fair.
The company, which specializes in plant-based alternatives to bacon and pork bacon, announced the news on its Facebook page: “50,000 visitors, 25,000 tastings and tons of exciting conversations. More than one arrived vehemently at our booth and left convinced, with big smiles and a little grease on their fingertips, even a small La Vie sticker on their “No Vegan” t-shirt. We are very proud to have brought all kinds of people together around a slice of vegetable bacon… And this is just the beginning for La Vie”we can read there.
According to La Vie, 99% of the feedback from people who have tested their products is excellent, regardless of their age, their farming profession or their diet. The brand also shared several comments received on its networks during the Show: ‘Mom, can I have some soy? it’s too good”, a young taster of 2 years old would have said. Or : “Are you kidding me, that’s shit, can’t believe it?!” ††
An unexpected success that proves that plant-based food is really gaining ground, also at the Salon de l’Agriculture.