47 major players in the audiovisual sector are committed to parity in the media. Representatives of broadcasters (such as TF1, France Télévisions or M6), producers (ALP, Mediawan), Ina (National Audiovisual Institute) and finally digital platforms (Amazon, Netflix) met on Wednesday 9 March together with Roselyne Bachelot, Minister of Culture , and Elisabeth Moreno, Minister’s deputy for equality between women and men, on the occasion of the signing of a charter. Goal: Reaffirm their commitment to better representation of women in the media, reports Sustainable information†
At the initiative of the association “For women in the media” (PFDM), the charter proposes: “Pragmatic ideas that are easy to implement to move quickly towards more gender equality in companies”explains the association.
Quotas, Paternity Leave and Freedom of Speech
To ensure equality within these companies specialized in the audiovisual sector, the PFDM association offers, among other things:
- the founding of “women’s quota for all positions in the company”†
- joint lists for pre-selected candidates for a position, at all levels, “starting with the interns”
To promote professional equality between women and men and to break the glass ceiling, the charter also foresees several measures, such as:
- the creation of a “paternity leave mirror mat leavehonesty”,
- “a systematic interview when a woman resigns”s” for “freedom of opinion”†
- a “rewarding experts to make them feel legit”†
These measures are not very restrictive, but they nevertheless meet a major challenge. Because even though the presence of women on television and radio (as experts, journalists, presenters or speakers) has increased since 2016, their speaking time (36%) remains lower than their time on screen (43%).
Interested in this topic? Read on with our article: When it comes to documentaries, public broadcasters skip parity.