In 2025, you may no longer have to say your name at Starbucks when you order a cappuccino. Indeed, the American coffee giant has decided to end the use of its disposable paper cups.
Prior to its annual convention with its shareholders, Starbucks unveiled an action plan to reduce the carbon footprint of its operations. Goal: halve waste by 2030. And in order for this project to succeed, the American giant has decided not to serve its drinks in the famous cups on paper with the customer’s name written on it. Instead, the coffee chain wants to offer reusable containers. This, of course, evokes these mugs and cups that the brand is already offering for sale. Consumers will also be able to use their own cups, as is already the case for those who have obtained a cup featuring the signature green mermaid with long hair.
Without specifying exactly which countries will be affected, Starbucks plans to roll out this waste reduction program to six markets around the world. Experiments are already underway in the United Kingdom, Japan and Singapore. And by the end of 2023, all Americans and Canadians will be able to bring their own mugs to order a hot drink. Keep in mind that this decision doesn’t just affect orders at checkout. Drives (the first French drive to open in the Toulouse region in early 2020), but also orders via mobile will be affected by the use of cups reusable.
Speaking of drives, the most famous coffee chain in the world has also decided to encourage the use of electric vehicles. A partnership has been entered into with car manufacturer Volvo. About 60 electric charging stations will be installed in the United States on the road connecting Denver, Colorado, to Seattle, where Starbucks is headquartered. A route that represents more than 2,000 kilometers.
(ETX Daily Up)