On the occasion of Earth Day, which takes place this Friday, April 22, the day before, Dior entrusted these Instagram, Linkedin, Pinterest, TikTok, Twitter, Snapchat and YouTube accounts to the environmental organization Parley For The Oceans. Purpose of the operation: To inform subscribers of the label about the threats facing the oceans, reports the luxury diary†
This event is part of an expanded partnership with Parley For the Oceans. Indeed, Dior had last week unveiled a capsule collection titled “Beachwear,” produced under the direction of artistic director Kim Jones.