To meet the growing demand of French men and women who want to go on holiday without compromising on their ecological requirements, the We Go GreenR site offers eco-responsible stays. But that’s not all, the platform now goes further by supporting guests in their ecological transition. explanation.
Since 2020, the French platform We Go GreenR offers to book unusual resorts, lodges, ecolodges for its holidays, as well as rooms or hotels committed to the ecological transition. In total, the site lists more than 400 responsible destinations throughout France. A concept that meets real expectations since 2019, the overnight booking platform Booking found that in France, “73% of travelers prefer eco-friendly accommodation”.
It must be said that tourism is the source of 8% of global greenhouse gas emissions. That is, the stakes are high. To continue its commitment to responsible tourism, the young company has therefore decided to launch a support program for establishments that want to make an ecological transition.
Guiding the moult of hosts
This 100% online B2B program is called “GreenFlow”. For 390 euros per year (entrance fee), hosts who wish to change their reception method can take advantage of 16 online courses of 15 to 30 minutes. Each session will focus on providing concrete solutions in sustainable development and eco-responsibility. As the site reveals madnessFor example, subscribers find information “on the challenges of sustainable tourism, resource management (waste, water and energy), mobility, food or even communication around its actions.”
To take action, beneficiaries of these online courses will also have access to a purchasing center with a range of eco-friendly products and services. Resources for food, hygiene, energy or even renovation are accessible in one click. “Tourist accommodations registered in the GreenFlow program benefit from an average discount of 10% on all listed products”specifies the site madness†
Which makes the task of hoteliers in transition easier.