CSR is becoming increasingly important in the attractiveness criteria of companies. That’s why consultancy firm Universum first asked students and young employees who they believed were the most involved Cac 40 companies.
Who will win the gold medal for commitment to the new generation of workers? Carrefour, Engie and L’Oreal make up this trio selected as winners by the 600 students and young professionals at Bac+5 level (up to 3 years experience) respond to the company’s study Universe and exclusively published by Les Echos Start. Veolia Environnement, Crédit Agricole, Renault, Orange, Danone, Airbus and TotalEnergies complete this top 10.
To arrive at this ranking, the company first asked respondents to: choose their preferred CSR commitments, including environmental, social and economicdetails Les Echos Start. Respondents were then asked to associate “their champions” with their favorite associations between Cac 40 companies and four other volunteer companies. For example, Carrefour, Engie and L’Oréal managed to do well.
“In this top we find almost only companies that directly appeal to consumers”analysis for Les Echos Start Aurélie Robertet, director of Universum in France. “Of course, these have an advantage over B2B companies, because respondents are familiar with their products or services. This index also shows the power of communication. »
The power of limited communication
The study confirms that the companies identified as big winners have a high presence on social networks, where students and recent graduates get information and entertainment. However, do not believe that everything has been won for them. According to the study, less than three in ten young people (28%) find their communication actions credible and almost seven in ten (67%) don’t even really believe in them… while giving them the benefit of the doubt.
In any case, the study confirms that the commitments of large companies are a concern before applying. 60% of the respondents stated that they inquire more systematically about the company’s social commitments. On good terms.