It’s not a championship title, but it’s just as glorious. The Peta association has just awarded its “Game Changers” award to Paris Saint-Germain, to thank the Parisian club for taking a vegan turn. In early January, PSG set up a 100% vegan outlet in its new store on the Champs-Elysées. A first in France.
Plant-based foods are gaining ground, even in the midst of football. Paris Saint-Germain has just received the “Game Changers” award awarded by the Peta association, for its commitment to vegan catering, as reported Le Figaro.“By turning to vegan, ethical and nutritious catering, PSG is raising the stage for Peta and driving real progress for animals and the sporting worldMimi Bekhechi, campaign adviser for Peta France, said, quoted by the newspaper.
“Club supporters can also score points for animals, the planet and their own health by feasting on tasty vegan meals – good for our fitness, whether we’re an athlete or not. »
Mimi Bekhechi, campaign advisor for Peta France, quoted by Le Figaro.
This prize recognizes a pioneering initiative in France. On January 3, PSG inaugurated its new Parisian store, Avenue des Champs-Élysée 92, which has a special feature: a 100% vegan restaurant is present at the entrance. This one was made in collaboration with Wild and the Moon, an organic and vegan brand created by Emma Sawko. In addition to being able to buy giveaways and other jerseys with the image of the Parisian club, supporters can taste products made from vegetable proteins.
“We’ve been working on our recipes that are healthy, delicious and respectful of the planet,” confided Emma Sawko, founder of Wild and The Moon. resumed by Le Figaro.
This first attempt for Paris Saint-Germain is supported by Peta, who recalls that more and more athletes are following a vegan diet, “the perfect fuel for intense physical activity”. The “Game Changers” award is also a reference to the Netflix documentary of the same name, which follows several vegan athletes and praises the merits of this diet.
If this new vegan restaurant item is a success, PSG is not ruling out expanding, reports Le Figaro.