Karma, the new search engine that funds biodiversity conservation

Seducing alternative search engines with their more responsible and committed proposals. For every search performed, Karma Search offers to donate half of its revenue to an association committed to protecting biodiversity.

Karma Search, launched in 2022, offers a new search engine with an environmental impact. Each research contributes to generate income for associations sensitive to the protection of biodiversity and the promotion of the animal cause such as L214, Notre Affaire à Tous and ASPAS.

When you do a search on Karma, the results don’t change because the company uses the same algorithm as Google. The only difference is the presence of sponsored links that appear on the results page. This allows Karma to donate 50% of its income to these partner associations.

In the same concern for preserving data security, the search engine does not sell your information or record any history. To go further in the ecological approach, Karma Search selects suppliers and solutions that are neutral or low carbon. A way for the company to reduce greenhouse gas emissions. According to Arcep, digital today represents between 3 and 4% of the world’s greenhouse gas emissions.

Behind the metasearch engines, Google

The reasons people are more likely to choose alternative search engines include environmental projects. Like Eclosia, a search engine that wants to be carbon neutral and whose project is reforestation in several countries. Ecogine, a metasearch engine founded in 2008, finances environmental associations through advertising revenue.

Behind metasearch engines like Karma, the presence of Google is always necessary to be able to use these results. A somewhat bitter statement for these companies ready to prove that environment, ecology and biodiversity are issues on all scales.

(ETX Daily Up)

Leave a Comment