With the first round of the presidential elections approaching, the Heura Foods brand has decided to campaign on the Paris metro. Objective: to invite consumers to “vote with their sign”and not just in elections.“Elections can serve as a lever for change towards a better world, but they are not the only tool. Three times a day, we have the power to build a fairer, healthier and more sustainable world with our food choices.”said the Spanish start-up on its Facebook page in French.
On the posters of this special and committed campaign, Heura Foods invites passers-by to visit one of its “polling stations” : Carrefour, E. Lecler, Casino Géant, Monoprix and Super U. In France, the brand now has almost 1,000 points of sale. That’s as many places where French men and women can “generate change” thanks to their fork, the brand argues.
In full growth, Heura is one of the vegan brands that has been able to show their advertising in the Paris metro, after La Vie, Happyvore or HARI&Co, remembers vegetarian†
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