As Russia continues its military offensive in Ukraine, vegans are mobilizing for the Ukrainian people. British brand Better Naked, owned by Finnebrogue, has just announced that it will donate 50% of the profits from its “Vegan Garlic Kyiv” to humanitarian organizations in Ukraine. Nearly £10,000 has already been paid by the brand to UNICEF and the Red Cross to support their actions with people in crisis.
The product that used to be called “Garlic Kiev” has been renamed “Garlic Kiev” by the brand in support of the Ukrainian people. Indeed, the name “Kiev” to designate the Ukrainian capital corresponds to the Russian spelling that was standardized during the Soviet Union. Since 2018, the Ukrainian government has launched an online campaign #KyivnotKiev to encourage people to prefer the Ukrainian name “Kyiv”. In a statement, Finnebrogue Chief Strategy Officer Jago Pearson said: “The world is shocked by the shameful events perpetrated by Putin’s regime in Ukraine. Our hearts go out to the Ukrainian people who defend their homeland and defend the principles of self-determination and free and liberal democracy.”
The “Garlic Kiev” sold by Better Naked is a vegan alternative to a traditional dish of chicken breast, coated with herb butter and breadcrumbs. This product is available in several UK supermarkets including Waitrose and Ocado.