Who better than a three-star chef at the head of the best restaurant in the world, selecting local products, grown according to the seasons and respecting biodiversity? The Casino brands have succeeded in acquiring Mauro Colagreco’s partnership to serve an offering focused on responsible nutrition.
The Casino brands have decided to step up their game on sustainable food. After launching a manifesto in September 2020 to put the environment and solidarity at the heart of its commitments, the distributor wants to put the word into practice by appointing an ambassador. And what an ambassador!
Italian-Argentine chef Mauro Colagreco has agreed to represent the brand in his campaign to offer products that are more respectful of the environment and people. The chef, who made the (successful) bet to turn the town of Menton into a global gastronomic destination by taking over an elevated table, has made sustainable development his credo. His three-star restaurant Mirazur is supported by a vegetable garden that the chef has transformed little by little since it opened in 2006. Every day he draws on his pool of plants maintained by permaculture professionals to create colorful and always articulated around a star product.
At the head of the best restaurant in the world – according to the title awarded in 2019 by the The 50 best restaurants in the world, Mauro Colagreco requires its partners to deliver in compostable packaging. At the beginning of 2020, his table the world’s first plastic-free restaurant. The chef achieved “plastic-free certification” which recognizes companies committed to sustainable alternatives to replace single-use plastic. In the spring of 2021, the cook spoke about the need to commit at all costs to save the oceans. He then spoke on behalf of the Relais & Châteaux network of which his table is a member.
With Casino, the partnership is materialized by: trips to producers who are committed to the planet. He will meet breeders and breeders, fishermen and fishermen, as well as farmers. Goal : make a selection of responsible products that will end up on the shelves of Casino stores. The distributor promises that the criteria that will be used in this choice are respect for seasonal influences, conservation of soil and biodiversity, support for local production and craftsmanship. In addition to their ambassador, the Casino brands focus on “to trigger a collective consciousness” and plan to broadcast “Awareness messages about the impact of food”.
(ETX Daily Up)