A photographer celebrates the love of people with Down syndrome: 9 precious photos

A photographer celebrates the love of people with Down syndrome: 9 precious photos

Love is a widely documented topic in many communities. However, one of them is “largely left out of the conversation”, says the Canadian Down Syndrome Society (the Canadian Society of Trisomy 21), a Canadian NGO specializing in supporting people with trisomy 21. To make their voices heard, the NGO called on photographer Hilary Gauld as … Read more

Pachamamaï launches the first plastic-free liquid toothpaste obtained from solid tablets

Pachamamaï launches the first plastic-free liquid toothpaste obtained from solid tablets

Pachamamaï is revolutionizing the use of solid cosmetics in partnership with Trust Society, the leading distributor of sustainable cosmetics. Discovery. Based on its expertise in solid formulation, Pachamamaï launches the first organic liquid toothpaste … obtained from a solid tablet! The secret ? A certified organic formula and stick to dilute to appeal to consumers … Read more

Some plants can filter microplastics from wastewater, says inspiring study

Some plants can filter microplastics from wastewater, says inspiring study

Using okra or other sticky plants could filter the microplastics from wastewater without using synthetic products. Here is the announcement made by American scientists on Tuesday, March 22. Their findings, presented at the spring conference of the American Chemical Society, could provide an alternative to using chemicals in wastewater treatment plants, which themselves pose health … Read more

He traverses the streets of Paris to cover the concrete with your positive and benevolent messages.

He traverses the streets of Paris to cover the concrete with your positive and benevolent messages.

“Run through the woods! Course!” This cult replica looks good on him. Because since the beginning of the year, this athlete with a big heart has started an unusual challenge: write your benevolent and inspiring messages on the streets of Paris. Any requirement? Explore the capital while running. Light on this initiative that brings joy … Read more

Since the pandemic, French women are opting for more eco-friendly beauty products

Since the pandemic, French women are opting for more eco-friendly beauty products

The health crisis, which began in early 2020, has redefined consumer behavior and habits in many areas, including beauty. A phenomenon that has been around for some time, with a now pronounced enthusiasm for green, animal-friendly, vegan and responsible beauty, as well as more reasoned consumption, a new study finds. Despite the identification of new … Read more

France: to seduce, advertising must play the card of diversity AND authenticity

France: to seduce, advertising must play the card of diversity AND authenticity

How is branded content perceived by the French population? This is the question that the very first “Inclusion & Diversity in Advertising” barometer sought to answer, which reports a gap between audience expectations and the reality of the content offered by – certain – brands, despite significant efforts that have been observed in recent years. … Read more