What happened to the original Gatorade?
A year after its commercial introduction, S-VC tested multiple variations of the original Gatorade recipe, finally settling on more palatable variants in lemon-lime and orange flavors. This reformulation also removed the sweetener cyclamate —which was banned by the Food and Drug Administration (FDA) in 1969 - replacing it with additional fructose.
Why is Gatorade in a glass bottle?
When Stokely–Van Camp acquired the rights to commercially distribute it, they put it in the same cans they used for pork and beans—and the salts in Gatorade promptly ate through the metal, creating leaks. So the long-lasting Gatorade glass bottle was born, now fondly remembered by many.
When did the Gatorade 50th anniversary ads come out?
In 2015, new versions of the ads were produced to commemorate the brand's 50th anniversary. In more recent years, the Gatorade brand has continued to employ professional sports athletes in the promotion of its products.
What happened to Gatorade Citrus Cooler flavor?
The Citrus Cooler flavor was reportedly discontinued at some point in the 1990s; however, as of 2011, it is listed as being a current product in the U.S. In the late 1970s and early 1980s, as well as the late 1990s to early 2000s, a Gatorade brand of chewing gum called Gator Gum was produced.
Did Gatorade ever come in a glass bottle?
When Stokely–Van Camp acquired the rights to commercially distribute it, they put it in the same cans they used for pork and beans—and the salts in Gatorade promptly ate through the metal, creating leaks. So the long-lasting Gatorade glass bottle was born, now fondly remembered by many.
Did Gatorade change their bottle?
Gatorade, for instance, was given a sleek new bottle design alongside a decrease in volume from 32 to 28 ounces — a price jump of about 14% that most Gatorade drinkers probably didn't notice. "Basically we redesigned the bottle," a PepsiCo representative told Quartz. "It's more aerodynamic and it's easier to grab.
When were Gatorade bottles made?
GatoradeThe current Gatorade "G" logo, produced by TBWA\Chiat\DayProduct typeSports drink nutrition bar protein drink Other sports nutrition productsCountryUnited StatesIntroducedSeptember 9, 1965Markets80 countries including the United States, Canada, Brazil, France, Germany, United Kingdom and Australia3 more rows
What can you do with old Gatorade bottles?
Wash and dry the bottles and use them as organizers in the laundry room, craft room or work shop. ... Cut the tops off of three or more clean Gatorade bottles and make your own desk organizing set. ... Discard the lid and slide the bottle into an old tube sock.
Did Gatorade bottles get smaller?
Gatorade has received much attention recently for shrinking its bottle size from 32 to 28 ounces, but the company actually introduced a new, smaller 28-ounce bottle about 10 years ago. While many reports indicate the end of the 32-ounce bottle in physical stores, it's still for sale at some online retailers.
Which is the original Gatorade?
Even if the drink didn't taste good, it helped. For about 15 years, the only flavor available was lemon-lime. But after the company that produced the drink was sold to Quaker Oats in 1983, fruit punch Gatorade made its debut. Today it comes in all kinds of sizes, colors, and consistencies.
How much did Gatorade cost in 1965?
The first experimental batch of Gatorade cost $43 to make. Robert Cade, the lead researcher who created Gatorade, had to tinker with numerous chemical compounds to get the formula right when creating the drink in 1965. The result was an expenditure of $43, roughly the equivalent of $321.19 in 2014.
Why is there no Gatorade in stores 2021?
First, there's the supply chain issue. This is very common right now for many different products. In this case, there's a shortage of plastic for the Gatorade bottles. The shortage is so bad that PepsiCo, the maker of Gatorade, said expect prices to go up on the drink very soon.
Why Gatorade is not good for you?
When consumed often, the sugar content of Gatorade can also contribute to tooth decay, especially in children. For people who are less active, getting extra sugar and sodium throughout the day isn't necessary or recommended. The extra calories from a sports drink could contribute to weight gain.
Is it OK to reuse Gatorade bottles?
Our bottles are made of a lightweight, recyclable plastic and are considered "disposable" packaging. We don't recommend reusing our bottles for consumption because they can't be properly sterilized or washed in a hot water cycle of a dishwasher as the plastic may distort and/or shrink.
What do you do with expired Gatorade?
Since Gatorade is shelf-stable, as long as it is unopened, you can store it for a couple of months or even years past its date. Of course, the taste of Gatorade that's 3 years past its date will likely be worse than that of a brand new bottle. But it should still be perfectly safe to drink.
Are Gatorade water bottles safe?
Yes, Gatorade bottles are BPA Free. BPA (Bisphenol A) is primarily found in hard Polycarbonate plastics. However, Gatorade's single-use ready-to-drink bottles are made from PET (Polyethylene Terephthalate), and re-usable 20 oz and 32 oz Gatorade Squeeze Bottles are made from HDPE (High-Density Polyethylene).
When was gatorade invented?
Gatorade was created in 1965, by a team of scientists at the University of Florida College of Medicine, including Robert Cade, Dana Shires, Harry James Free, and Alejandro de Quesada. Following a request from Florida Gators football head coach Ray Graves, Gatorade was created to help athletes by acting as a replacement for body fluids lost ...
How much did Gatorade cost in 1996?
International expansion came at the cost of $20 million in 1996 alone; however, the resulting efforts produced worldwide sales of $283 million in more than 45 countries during the same year. In 1997, distribution of Gatorade in an additional 10 countries prompted an 18.7% growth in annual sales.
How much money did Gatorade get in 2009?
As of 2009, the university had received more than $150 million from its share and was receiving approximately $12 million per year. Prior version of the Gatorade logo, in use (with minor variations) from 1973 to 2009. This version of the logo is still in use in the United Kingdom, and in Ireland.
What company owns Gatorade?
In 2001, the multinational food and beverage company PepsiCo acquired Gatorade's parent company, the Quaker Oats Company, for $13 billion in order to add Gatorade to its portfolio of brands. PepsiCo had also recently developed All Sport, which it divested of shortly following the Quaker acquisition to satisfy antitrust regulations. Worldwide development of Gatorade continued into the 2000s, including expansion into India in 2004, and the United Kingdom and Ireland in 2008. As of 2010, Gatorade products were made available for sale in more than 80 countries. As the number-one sports drink by annual retail sales in the United States, Canada, Mexico, Italy, Argentina, Brazil, Venezuela, Colombia, Indonesia, and the Philippines, Gatorade is also among the leading sports drink brands in Korea and Australia.
What is the flavor of Gatorade?
In its early years, the Gatorade brand consisted of a single product line, Gatorade Thirst Quencher, which was produced in liquid and powder form under two flavor variants: Lemon Lime and Orange. These remained as the only two flavor options for nearly 20 years, until the addition of the fruit punch flavor in 1983.
Where is Gatorade sold?
As the number-one sports drink by annual retail sales in the United States, Canada, Mexico, Italy, Argentina, Brazil, Venezuela, Colombia, Indonesia, and the Philippines, Gatorade is also among the leading sports drink brands in Korea and Australia.
How much sugar is in gatorade?
There are 34 g of sugar (8 teaspoons) in one 20 oz bottle of regular Gatorade. The USDA's recommended daily maximum of added sugars per person is about 50 grams. According to the American Heart Association, the recommended maximum amount of sugar for women is about 6 teaspoons and about 9 teaspoons for men.
Overview
Products
In its early years, the Gatorade brand consisted of a single product line, Gatorade Thirst Quencher, which was produced in liquid and powder form under two flavor variants: Lemon Lime and Orange. These remained as the only two flavor options for nearly 20 years, until the addition of the fruit punch flavor in 1983. In 1988 a Citrus Cooler flavor was introduced. The rise to popularity of t…
History
Gatorade was created in 1965, by a team of scientists at the University of Florida College of Medicine, including Robert Cade, Dana Shires, Harry James Free, and Alejandro de Quesada. Following a request from Florida Gators football head coach Ray Graves, Gatorade was created to help athletes by acting as a replacement for body fluids lost during physical exertion. The earliest version …
Composition and health concerns
The original Gatorade is based on oral rehydration therapy, a mixture of salt, sugar, and water, with the citrus-based flavoring and added food coloring. The composition of individual Gatorade products varies depending upon the product in question, as well as the country in which it is sold. Gatorade Thirst Quencher contains water, sucrose (table sugar), dextrose, citric acid, natural flavor, sodiu…
Research and development
Gatorade's inventors went on to develop new sports drinks. Gatorade's owners sued to acquire rights to these new products, but they never made them available publicly. First, Shires and Cade developed Go!, a drink that, unlike Gatorade, contained protein to stimulate muscular recovery. Stokley-Van Camp paid "a fee to have the exclusive rights for some period of time, but they never …
Advertising and publicity
Early Gatorade advertisements claimed that the drink moved through the body 12 times faster than water. Research found that this was not true - Gatorade moves through the body at the same speed as water. Gatorade removed the claim from its advertisements. Gatorade advertisements have claimed that athletes need to consume at least "40 oz. per hour or your performance could …
The Gatorade shower
Gatorade has been the subject of substantial media attention and reference in popular culture situations, most of which are in relation to team or individual athletic sports. The most notable and ongoing presence of Gatorade in popular culture is the Gatorade shower, originally called the "Gatorade Dunk", where players from a victorious team pick up the Gatorade cooler, sneak up behind the head coach, and pour the contents of the cooler (generally Gatorade and ice) over hi…
Gatorade and oral rehydration
In the aftermath of the 1994 Rwandan genocide, aid agencies were struggling to save the lives of thousands of Rwandan refugees dying of dehydration due to cholera in camps in eastern Zaire. The aid agency AmeriCares was heavily criticized for choosing to provide Gatorade as a form of oral rehydration solution. The New York Times stated:
But while Gatorade might be good for athletes, it is not good for cholera, said Dr. Michael Toole, …