To take children from home to the 4 corners of the world and France, Magali Chiapello-Tuaz and Nathalie Rivet founded EnVoyaJeux, an ethical, committed and supportive company that creates and produces educational games and fun activities.
After designing themed boxes about countries like Cambodia, Peru, Greece, Japan and many more, the two friends are back with a new project: the 7 MIAM, a game of 7 families reinvented to discover the culinary treasures of our regions to children. After a first version dedicated to the Auvergne-Rhône-Alpes region, Magali and Nathalie launch a Ulule campaign to fund the publication of two new versions: the Brittany and Provence-Alpes-Côte d’Azur† Discovery.
Who are you and what do you do?
We are Nathalie and Magali, two passionate about travelling, discovering and meeting. After a career as a polymer engineer for one and computer science for the other, we took a break from our career, volunteering, 5 years of animation in primary schools. And then… 3 years ago we embarked on an entrepreneurial adventure by creating EnVoyaJeux. We invent, create and produce educational games to take children to the four corners of the world and France† To date we have two collections: country boxes and 7 MIAM card games.
With the country boxes you discover a country in all its facets with many fun and educational activities and an exclusive board game from the country. The 7 MIAM are games of the 7 families revisited with EnVoyaJeux sauce to play and feast on dishes from around the world or regions of France. Our games are sold in more than 100 stores throughout France and every year our customers eagerly await our new products.
Can you tell us about your project?
The 7 MIAM, games of the 7 families like no other, they combine two of the favorite activities of the French: board games and gastronomy. Each card family is themed around an emblematic dish from a French country or region with 1 “dish” card and 5 “ingredients” cards.
Ready for a game? In the family “Walnut pie, I would like the walnuts” and for beginning readers in the family “blue, I would like number 2”.
And since EnVoyaJeux’s DNA is for learning while having fun, each card has an anecdote as a bonus. Did you know that “Crushed walnut shells are used as insulation material in NASA rockets! »? Unbelievable story! You can’t imagine how much we searched to find this little information that will satisfy the appetites of young and old.
And after playing we didn’t want any more. And yes, we have thought of everything! The booklet with the 7 recipes belongs to the card game.
France is THE country of gastronomy! With the 7 MIAM you can continue to play: discover the culinary treasures of our regions† Since we are located near Grenoble, we started our tour of France in Auvergne-Rhône-Alpes.
And to continue, we just launched a crowdfunding campaign on Ulule to publish the 7 MIAM of two new regions: Brittany and Provence-Alpes-Côte d’Azur.
Why did you decide to embark on this adventure?
With our boxes we introduce children to the world, but some of our customers asked us… What about France?
We have therefore put all our inventiveness and creativity into coming up with a new original and unusual card game highlighting the French culinary heritage: the 7 MIAM.
In 2021 we published an Around the World version to complete our collection of country boxes and start our tour of France, our Auvergne-Rhône-Alpes region. Given the success of these games, today we are enriching our collection with other regions of France to satisfy all curious novice chefs.
What are the values of EnVoyaJeux?
EnVoyaJeux is a ethical, committed and supportive company† We work in short circuit with suppliers with an environmental policy. For certain promotions we work with an ESAT.
We support financially or through donations associations that are committed to children. That is why, for our Ulule campaign, we have a partnership with the association “Les blouses roses”. Contributors to our project can offer games to hospitalized children.
With one click you support a young company while doing a solidarity action to put stars in the eyes of children!
What message do you want to convey with your action?
With our thoughtful card game, the 7 MIAM, it is possible to meet all the expectations of parents. The 7 MIAM game has all the advantages of the timeless 7 family game, it has simple rules that make it the intergenerational game of choice. It makes it possible to memory, observation, patience and even strategy†
And in addition, he participates in the culinary education of children. It teaches them to recognize ingredients, makes them want to cook, lets them discover the flavors of ‘home-cooked’ dishes and taste new products or new recipes.
With the 7 MIAM: playing, laughing, moments of sharing, discoveries, the pleasure of cooking with the family, of parties… All this far from the screens. Without forgetting the eco-responsible side, everything is Made in Francein the Auvergne-Rhône-Alpes region with materials that respect the planet.
Want to play 7 YUM with family ? Meet at the Ulule page of EnVoyaJeux to find out what educational card game that will wake up your child to culinary heritage of our regions!