100% reusable containers: the Shiseido group is committed to recycling plastic

100% reusable, recyclable or biodegradable containers and packaging: that is the goal of the Japanese group Shiseido by 2025. To meet this challenge, the group has announced a partnership with R Plus Japan Ltd, a Japanese company specializing in the development of eco-responsible technologies, itself affiliated with Anellotech Inc., a US biochemical company, reports the luxury diary

Goal of this collaboration: to develop a thermocatalytic recycling process. In other words, it involves converting single-use plastics into base chemicals, such as benzene or propylene, for recycling into new plastics, the specialist site specifies. A necessary commitment to the future of our planet.

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