Implementing an anti-waste policy in supermarkets is not only good for the planet, but also for the consumer. In the second edition of its “anti-waste barometer”, Phénix examined the impact of such practices with 300 partner stores. The start-up, which uses technology to reduce waste and waste from manufacturers to shops and consumers, aims to demonstrate through accurate and concrete data that an eco-responsible approach is profitable in many respects. explanation.
Identifying short dates on the shelves, offering promotions to customers, donating unsold items to associations or even selling “anti-waste” baskets and turning unsold items into animal feed: here are the key levers for action that can be set up large and small areas to reduce food waste and reduce waste production.
According to the “anti-waste barometer”, these actions allow: “to repair up to 85% of the fracture”that is :
- 22 tons of waste avoided in front of a supermarket against 60.5 tons for a hypermarket.
- 113 tons of CO2 avoided vs 340 tons for a hypermarket.
- Close to 86,000 euros financial statement against more than € 240,000 for a hypermarket.
Among the departments most affected by “breakage”, ie products that are not sold at full rate or at all, we find quite naturally, in supermarkets or hypermarkets, products from the fresh produce departments such as butchery, charcuterie, dairy and fruit and vegetables.
Show commitment to customers
“Four departments concentrate half of the fracture problems. It is up to them that we must act as a priority if we want to improve the management of unsold products”analyzes Ariane Tily-Ducamin, Product Operation Manager at Phenix. “These shelves are characterized by short expiration dates, a major concern in supermarkets with products to keep a close eye on. (…) By trading upstream, we can better identify products with a short shelf life: this gives them time to give them a second life, and also ensures that reliability has gone 0 on the shelves.”
In addition to an interesting financial impact, the implementation of actions to reduce waste or the fight against waste makes it possible to: improve your brand image with customers. For example, more than 7 in 10 people (73%) who buy “anti-waste” baskets take the opportunity to make purchases in the same store. Enough to “show its commitment and attract new customers”, assures Phénix, which offers many solutions to encourage and support sites in this environmentally responsible transition.
To download and view the report in its entirety, visit the Phénix website.