French brand Wholydays unveils its first range of vegan products, now available in stores. Founded in 2020, the company specializes in healthy and vegan “ready to eat” products, with the aim of making this way of life accessible. Objective: To reduce the consumption of ultra-processed ingredients of animal origin from intensive farming. Since the beginning of 2022, the brand has been distributing its first four products on its website and in Île-de-France, in Carrefour City, Carrefour Market and Intermarché stores.
On the menu: two “tartina berry” products, one tzatziki style and the other pesto style, as well as two cooked salads called “bowls”. The latter are cooked with more than 80% of ingredients from French agriculture, contain no additives or preservatives and have a Nutriscore A. In addition, Wholydays is the first industry brand to use plant-based alternatives to chicken and cheese in prepared salads. All products are made in France and packaged in environmentally friendly, recycled and recyclable packaging.