Indispensable during meals, grains have recently established themselves in the cosmetics industry for their many benefits for skin and hair. Corn, oats, sesame, barley, bran, wheat or even rye are gradually investing in our bathroom to overcome wrinkles, redness and irritation, and to help sensitive and dehydrated skin.
The pandemic has helped to restore the image of many natural ingredients in cosmetics, to put an end to the elaborate formulas of many products once and for all. As a result, it is the recipes of grandmothers that are now unanimous on social networks, surfing the wave of Do it yourself (DIY), with an emphasis on accessible plants, seeds and other nectars that are safe for the skin and the planet.
Nettle, aloe vera, or even tea are among the must-haves that have been updated in recent months, as are broccoli, onions, and even mustard, which are much more unusual. And if we bet on rice and flax as the commodities of 2022 from the beginning of the year, it’s finally all grains – or almost – preparing to make their debut in our bathroom today.
Every grain has its advantage
Knowing the health benefits of grains, which are very rich in fiber and minerals, their skin benefits remain a mystery to many. In this regard, generalities should be avoided, as corn does not have the same properties as rice, oats or rye, and thus is beneficial for every type of skin and every need. Among the best known are the moisturizing and anti-aging properties of wheat, the purifying, softening and regenerating effect of oats, the nourishing power of sesame or the multiple properties of rice that combines all these benefits.
More and more cosmetic brands are leveraging the power of grains and gradually incorporating them into their formulas. Some have even made it their DNA. This is the case with La Belle Meunière, which claims to be the first line of cosmetic care using grains from French organic farming. From mask to exfoliation via moisturizing cream, shine serum or make-up remover oil, the brand offers everything you need for a complete routine with the option, for some products, to make them yourself in DIY mode. All guaranteed natural, vegan, made in France and 100% transparent.
From vegetable oil to shampoo
As we have seen, it is now possible to create an integral beauty routine from grains, with a range of products ranging from vegetable oil to shampoo, or even more specific treatments such as eye contour. Aroma-Zone, specialist in natural ingredients, is a real gold mine in this field with vegetable oils from rice bran, oats, sesame or even wheat germ. Enough to meet the many needs of the skin, whether or not in combination with other ingredients.
Other brands choose to offer cosmetics in which the power of grains is enhanced by other ingredients. This is the case with Centifolia and its sublime Jeunesse eye contour, which combines extracts of buckwheat oil and green micro-algae to reduce dark circles and puffiness and improve skin tone, or Body Nature’s soothing shampoo formulated with oat milk, barley water and sage infusion. to cleanse and soothe the scalp.
The same goes for more mainstream brands that are making grains a new must-have. At The Body Shop, you’ll find the Instant Almond and Oat Milk Soothing Mask to exfoliate the most sensitive skin, while Qiriness offers the Exfolys Rice Wrap to unclog and tighten pores.
A proliferation of cosmetics of all kinds reflects a certain enthusiasm for the hitherto unsuspected powers of grains for the skin – and you risk asking for more.
(ETX Daily Up)