After the bread that cracked us all during the first incarceration, it’s his unconditional sidekick that we learn to make at home given the economic situation: butter. On social networks, the videos generate to generate it several million views!
To remind. March 2020. France begins the experience of containment due to the Covid-19 epidemic. In just a few days, Internet users are waiting for a large number of recipes that can be reproduced at home, including bread and sourdough that are chosen as the most followed, if not the most emblematic, of this so atypical context.
In this period of inflation, characterized by a 5.7% year-on-year increase in food prices according to INSEE figures, with in particular a 6.2% jump in fresh product label prices, the recipe for a new essential food becomes the prerogative of the social networks: butter. Admit it’s surprising, because it is indeed an everyday food that we buy right away instead of making it ourselves.
On TikTok, the process to follow generates several million views on just a single video. British chef Thomas Straker’s has been viewed more than 7.1 million times since its publication at the end of April. The Sassbakes stove has racked up 1.5 million views with a surprise tip that promises those who don’t have a mixer to try the homemade butter experience as well. The Tiktokeuse indeed uses a plastic shaker. And with a lot of elbow grease, she does get the whey on one side and the butter on the other.
A British fashion
This trend around homemade butter is clearly driven by a British community given the economic situation. Since the end of January, 500 grams of Lurpak brand butter has increased by 30% in Morissons stores, the newspaper reports. Bloomberg. As in France, inflation in the United Kingdom has been at an all-time high in the past 40 years. In supermarkets across the Channel we even see anti-theft labels appearing on the lids of trays. And Her Majesty’s press, including the sulphurous… The sunnever stops publishing butter tray comparisons to present the best offers.
Britain in 2022… Lurpak butter costs £6 per tub in ASDA and even has a security label on it.
—Charlie Bennett (@CharIieBennett) July 5, 2022
Also in France, homemade butter could become a fashionable recipe due to possible shortages planned for the fall. In addition to the decrease in milk production and the fact that fewer farmers are involved in this professional activity, production costs have also increased: it is more expensive to feed the cows, just as the sharp increase in oil prices makes the use of more expensive tractors. Added to this situation was the conflict in Ukraine. The war forced certain industrialists to replace the missing rapeseed and sunflower oil with butter. The world demand for butter is therefore becoming very strong.
Homemade butter is a cinch!
Demonstrative videos on TikTok are fascinating! And we have to admit that the recipe does not seem very complicated. It just takes some time. It is better to choose a quality cream, very rich in fat. Do not try the experiment with a light liquid cream! We beat the whipped cream (very cold!) into whipped cream and let the mixer do the work. Depending on the type of cream and the mixer, this operation will take more or less time. You get a kind of grainy yellow preparation that you can clump together into a ball. It is pressed very vigorously and the whey is recovered which can be used in pancake batter and to prepare homemade yogurt. After all, it’s a matter of rinsing the scoop of butter in a large bowl of ice water. And we finally wrap it in a paper after giving it the shape of our choice.
(ETX Daily Up)