Victoria’s Secret seems to really want to change its image. After collaborating with black, trans model and TikTok star Emira D’Spain, the American brand is continuing its commitment to better represent diversity, having long been criticized for its lack of goodwill in the field.
This time, Victoria’s Secret has set its sights on plus-size model Remi Bader, via PINK, its collection dedicated to young women. “I am pleased to announce that I am working with PINK as a consultant and official brand ambassador”Remi Bader responded on Instagram. “I love their mission to empower young adults and the steps they’ve taken to be more inclusive”† The social media star (she’s followed by over two million people on TikTok) will begin her work as a consultant for PINK by helping her launch her line of XXL-sized swimsuits.
“I will be testing PINK products all year round”, Remi Bader writes again, welcoming the brand’s efforts to make all of its products accessible to plus sizes. The model also announces that she will support several brand initiatives, including mental health. “I am so grateful to be working with a brand that wants to take my feedback and intends to be part of the change.”
A survival strategy
PINK, for his part, expressed his admiration for his new ambassador. “We love how Remi is using his platform to push boundaries and drive real change”Chief Executive Amy Hauk told WWD† “We are always striving to improve ourselves as a brand and to make our customers feel empowered and confident in our products. We also admire how [Remi] […] is so honest about his own journey regarding his mental health. †
With this collaboration, PINK is committed to making its products more accessible in XXL version in all its stores. Previously, they were only available online. It was then difficult for tall people to try on, find and buy clothes. Because Victoria’s Secret doesn’t just plan to “the biggest and best defender of women in the world”as stated by the general manager of Victoria’s Secret Lingerie, Martin Waters.
Faced with growing consumer demand for meaning, brands have no choice but to respond to this in order to survive. The least you can do is do it with and with respect for those involved, who demand more diversity and inclusivity.