Yes, what you write on social media affects your life. One study looked at the behavior of European men and women on community platforms. Racism, animal abuse and critique of the physical… Find out what internet users think about the different behavior on social networks in Europe.
Whether you’re an anonymous person or a celebrity, your posts on community platforms can change the perception your friends, family, and colleagues have of you. According to a survey* conducted by Kaspersky in December 2021 on more than 8,500 people aged 16 and over in 11 countries, “like” “posts showing animal cruelty” is the worst behavior for Europeans on social networks. They are 60% to have a bad opinion about the person in this case. The percentage rises to 66% for the Italians, 63% for the French and Greeks and falls to 56% for the Germans, 54% for the Romanians and 52% for the Austrians.
Online racism is the second worst rated content genre at 59%, ahead of criticism of one’s physique at 56%.
38% of respondents believe that insults against people with disabilities are potentially the most damaging in terms of careers or relationships. France has the highest percentage with 46%, followed by Spain and Greece with 42%. Switzerland and Slovakia follow with 30% and 31%.
About 1 in 3 people believe that sharing anti-Covid-19 vaccine content (34%) and making transphobic comments (32%) can also hurt their careers.
The Social Networks of Shame
It is on Facebook that users are most numerous to regret having been “identified on certain publications” by 28%. Instagram is cited by respondents as the second source of shame at 22%. TikTok is the least mentioned platform, at 8%.
Good news for celebs who are slipping. Only 48% of respondents believe that “Messages older than two years should not be taken into account”, the study said. The share is highest in Slovakia, with 63%, 57% in Spain and Switzerland. The Netherlands is the least observant with 46%.
However, they are all the same 52% to estimate ‘Old publications deemed controversial may justify the cancellation of an appointment’ regardless of the publication date. 30% also said their career suffered from a publication. A finding that affects 46% of the Swiss and 35% of Generation Z.
Everything must disappear!
Embarrassing content makes 84% of respondents want to delete at least one of their social media posts. 82% would even want to remove content published in 2021. This percentage rises to 86% among Gen Z users and drops to 70% among those over 35.
Unfavorable photos are the main reason for wanting to remove 21% content. In fact, more than two in three respondents admitted to having already edited or deleted publications, and 14% had deleted photos of them drunk.
*The survey was conducted on 8,519 people in France, Germany, Italy, Austria, Switzerland, Greece, Slovakia, the United Kingdom and the Netherlands. Within each country, respondents were divided as follows: 16-21 years old (50% of respondents), 22-34 years old (25% of respondents), 35 years and older (25% of respondents). At the global level, the margin of error is ±1.1% with a 95% confidence interval around a 50% result. The survey was conducted online by Censuswide in December 2021. Censuswide adheres to and employs members of the Market Research Society, which is based on ESOMAR guidelines.
(ETX Daily Up)