Billie Eilish has just started her new tour,” Happier than ever, the World Tour”, which is unlike any other. The event is not only eco-friendly, but also aims to encourage the star’s fans to adopt a more plant-based diet, reports VegNews. A welcome commitment from the singer, who has been vegan since she was 12 years old.
February 3 marked the start of this 32-date North American tour. The concerts will of course cover songs from Billie Eilish’s latest album, Happy than ever, but they will also have an ecological dimension. Cardholders can visit the “Billie Eilish Eco-Village”, an eco-village that will house several environmental organizations, including Support + Feed. Founded by Billie Eilish’s mother, Maggie Baird, this vegan charity fights food insecurity in particular. Goal: to highlight ecological initiatives of women and to promote a more plant-based diet.
A daily vegan meal for 30 days
The singer’s tour will also coincide with the launch of “The Pledge”, a campaign set up by Support + Feed to encourage its millions of fans to eat a plant-based meal every day for 30 days. This campaign is sponsored exclusively by Wicked Kitchen, a brand founded by chefs Chad and Derek Sarno, whose mission is to make vegan food appealing and accessible to as many people as possible.
“There’s no better time than now to do what we can to alleviate the suffering in this world, and that starts with every positive impact we can support within local communities.”said Chad Sarno, quoted by VegNews. “This sense of urgency that Wicked shares with Support + Feed is the driving force behind our partnership and will be enhanced with the power of plant-based food delivery. »
At the request of Support + Feed, Wicked Kitchen will also provide 100,000 vegan meals to help those in need.
A climate positive tour
Vegan since she was 12, Billie Eilish was eager to showcase the benefits of a more plant-based diet during her tour. But that is not everything. The ‘Happier Than Ever’ eco-tour is part of the Music Climate Revolution program of REVERB, a non-profit environmental organization that claims to have removed 287,000 tons of CO2 from the atmosphere so far. This program aims to reduce the tour’s overall carbon footprint and support initiatives to eliminate greenhouse gases.
For example, Eilish’s tour is being touted as “climate positive,” meaning it goes beyond the goal of net zero carbon emissions and actively removes carbon dioxide from the atmosphere.
The singer will be performing this year in the United States, Canada, the United Kingdom, Europe, Australia and New Zealand (Aotearoa). She is to play in Paris on June 22, 2022 at the Accor Arena.
An exemplary commitment.