Despite the enormous power of money plaguing the world of professional football, some players still seem to listen to their beliefs and their moral integrity. In any case, it is hoped that the reaction of Kylian Mbappé, Tuesday morning within the French team, will allow us to do so. explanation.
Yesterday morning, Kylian Mbappé, like all his colleagues from the French team, would therefore participate in a series of sponsorship and marketing campaigns in favor of brands such as Volkswagen, Uber Eats, Orange, Xbox, Coca-Cola and Konami. Only here, the Blues star striker chose not to be a part of it and preferred to skip this meeting, even if it meant offending the French Football Federation and its various sponsors.
Kylian Mbappé isn’t mad at the idea of sponsorship and marketing, though. If so, it would be known. Actually, it would not be a money problem, but a fundamental problem: the PSG striker wants to be able to choose which brands he associates his image with. As mentioned in an article by RMC Sports† “He will not accept his name being shown next to sponsors that he does not adhere to. Involved in infant nutrition, Mbappé is uncomfortable with certain brands associated with the Blues.
Noël Le Graët, president of the French Football Association, is said to have tried to convince the player by telephone, but in vain. It must be said that the debate between the FFF and Kylian Mbappé on these image issues is not new. Negotiations between the two sides are said to have lasted several months. By simply saying “no”, Mbappé shows his determination.
It is not the first time that international players have openly expressed their refusal to be associated with certain brands. We particularly remember Paul Pogba who removed a bottle of beer at a press conference or even Cristiano Ronaldo who allegedly replaced two bottles of Coca-Cola with water in front of journalists.
Money doesn’t buy everything.