Full box for Heura. The Spanish startup for plant-based alternatives to meat has launched a second crowdfunding campaign, “Equity for Good Rebels”, and has already far exceeded its target. The first milestone of €1 million was reached in just 30 minutes and in 12 hours Europe’s fastest growing vegan product company raised €4 million.
A total of 4,500 investors from around the world participated in this fundraising campaign on the Crowdcube platform, with an average investment amount of EUR 925. Nearly half of them were between the ages of 18 and 35, a testament to the younger generations’ commitment to plant-based foods, in line with their ecological ideals. In addition, women represent 42% of the profiles who invested during this fundraiser.
For the ‘Equity for Good Rebels’ campaign, Heura had set an investment cap of just €20 in order to broaden the base of participation for everyone who wants to be involved in the growth of this vegan company. The money raised on this occasion will be used to build a new research and development lab, the ‘Heura Lab 2.0’. The brand, which doubled its turnover in 2021, aims to develop up to 10 new products by 2022.