Climate: how Jean-Marc Jancovici has become an essential reference through social networks

On social networks, the engineer and teacher Jean-Marc Jancovici is appreciated for his technical skills and his pedagogy related to climate change. In a few years, he has become an essential figure by imposing “his vision of climate change”. The “Janco effect”, noted in 2018, has been confirmed by a new study: “Janco” is the personality that best embodies climate action among the general public.

Thomas Pesquet, Hugo Clément, Cyril Dion or the Pope… which personalities do you turn to for information about the climate crisis? According to a study by Impakt Faktor, engineer Jean-Marc Jancovici is one of the most followed figures in the field of climate change information. The chairman of the think tank The Shift Project would be the one who would “embody climate action” in France, in the words of Albin Wagener, a specialist in the analysis of discourses on social and environmental themes, in an article published in The conversation

To achieve this result, the study authors analyzed nearly 88,000 comments and isolated the most compelling publications on Facebook, Instagram, Twitter, Reddit and Youtube since the start of Emmanuel Macron’s first five-year term in 2017. In five years. do they have watch out for that“a real consciousness seems to have gradually permeated the public space”.

Jean-Marc Jancovici, through his interventions over the past five years, has become a main character in the story against global warming, with which the general public identifies. “From the point of view of social networks, it is very clearly the most present, the most readable, the most followed; in short, the one who ensures the highest level of involvement and comments”explains Albin Wagener.

Essential figure of the climate on Youtube

Since 2017, Jean-Marc Jancovici’s popularity has exploded, especially on YouTube, thanks to “successful” interviews and conferences. His conference at Sciences-Po “CO2 or GDP, you have to choose” in August 2019 lasts almost two and a half hours and has been viewed 3 million times so far. More recently, the conference “Without energy and without climate?” at ESCP Business School in September 2021 has been viewed almost a million times on YouTube.

But it was certainly on the YouTube channel of the talk show Thinkerview that the polytechnic was discovered by the general public in 2017. The 45-minute interview conducted in December has been viewed more than a million times. Most then discover the pedagogy and technical aspects of the engineer, the structure of his arguments and his “persistent” analysis of climate change.

“While there is no shortage of detractors, especially because of his commitment to nuclear energy, Jean-Marc Jancovici has a captive audience, who quickly pass on his content and engage in a rather loyal way”analyze the authors of the study.

“Janco effect”

Jean-Marc Jancovici’s popularity has grown since 2018 because the 60-year-old engineer, teacher and teacher, by expressing himself and taking a very clear stance on the problems of global warming, has achieved a “media breakthrough”. made on social networks.

Founder of The Shift Project, a think tank on the ecological transition composed mainly of engineers and executives, “Janco” also reaches the youngest Generation Z up to the delegates and advisors of the Elysée, reveals the Obs

His expertise is all the more appreciated thanks to his sense of popularization and his pedagogy. “A form”, “recurring expressions”, “a strong critique of the media”, lists The world, produces the “Janco effect”. He embodies “a form of reassuring rationality in the face of the climate crisis, while warning public opinion thanks to the professional legitimacy it is publicly granted”explains Albin Wagener.

According to Impakt Faktor, he is “simply the only personality who has managed to impose his views on climate change”. […] both in the media and in the political space, but above all on social networks”. Proof that he permeates all spheres: his name regularly comes up to indicate the potential future head of government of Emmanuel Macron, “directly charged with ecological planning”, as announced by the new president of the republic.

(ETX Daily Up)

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