He traverses the streets of Paris to cover the concrete with your positive and benevolent messages.

He traverses the streets of Paris to cover the concrete with your positive and benevolent messages.

“Run through the woods! Course!” This cult replica looks good on him. Because since the beginning of the year, this athlete with a big heart has started an unusual challenge: write your benevolent and inspiring messages on the streets of Paris. Any requirement? Explore the capital while running. Light on this initiative that brings joy … Read more

Since the pandemic, French women are opting for more eco-friendly beauty products

Since the pandemic, French women are opting for more eco-friendly beauty products

The health crisis, which began in early 2020, has redefined consumer behavior and habits in many areas, including beauty. A phenomenon that has been around for some time, with a now pronounced enthusiasm for green, animal-friendly, vegan and responsible beauty, as well as more reasoned consumption, a new study finds. Despite the identification of new … Read more

France: to seduce, advertising must play the card of diversity AND authenticity

France: to seduce, advertising must play the card of diversity AND authenticity

How is branded content perceived by the French population? This is the question that the very first “Inclusion & Diversity in Advertising” barometer sought to answer, which reports a gap between audience expectations and the reality of the content offered by – certain – brands, despite significant efforts that have been observed in recent years. … Read more

Plastic, short circuit, vegetarian dishes: how do you find a restaurant that is committed to the planet?

Plastic, short circuit, vegetarian dishes: how do you find a restaurant that is committed to the planet?

Zero-waste kitchen, greening of plates, short-circuit provision… Faced with the urgency of the climate crisis, more and more restaurant owners are opting for an eco-responsible approach. Thanks to their efforts in this area, since 2020 they have been able to earn a new star from the Michelin Guide, the green star. But this distinction is … Read more

VIDEO. Feminist icon in Ivory Coast, Laetita Ky sculpts her hair to fight patriarchy

VIDEO.  Feminist icon in Ivory Coast, Laetita Ky sculpts her hair to fight patriarchy

Art and politics, an inseparable duo? For Laetitia Ky, it comes naturally. In recent years, the 26-year-old Ivorian has chosen to put her hair in the service of feminism. Sexual violence, taboo rules, beauty standards… This talented activist talks about her struggle through hair sculptures that she shares on social networks. A spectacular art that … Read more