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why did target get rid of merona

by Ruth Jerde Published 4 years ago Updated 2 years ago

The Wall Street Journal reports that Target is ditching some of its most well-known brands, including Mossimo and Merona, in an attempt to refresh its clothing and design offerings and compete with companies like Amazon. A preview of Target's new clothing line for women, A New Day. Target Target has already started doing this.

The Wall Street Journal reports that Target is ditching some of its most well-known brands, including Mossimo and Merona, in an attempt to refresh its clothing and design offerings and compete with companies like Amazon.Jul 5, 2017

Full Answer

Is target phasing out Merona?

The nation's second-largest discount retailer will phase out Merona, one of its longtime women’s and men’s apparel brands; as well as the men’s items under the Mossimo label, said Jessica Carlson, a spokesperson for Target. Is the Retail Industry Dead or just in a Funk?

When did target buy Merona?

It was acquired by Oxford Industries in the 1980s and then sold to Target in 1991. Merona puts a modern twist on classic styles and is one of Target's most popular collections.

Is target getting rid of Mossimo and Merona?

All of your Mossimo and Merona shirts are about to become vintage pieces. • Target is introducing 12 new clothing, accessories and home decor lines. • The store is also phasing out well-known brands like Mossimo, Merona, Cherokee, and Circo. • The company is refreshing its products to boost sales and compete with companies like Amazon.

Is Merona going out of business?

Building on that success, it now will phase out billion-dollar brands Merona and Mossimo over the next year. In their place, Target is introducing A New Day, a more-stylish women's line featuring new pieces every month, instead of quarterly as with the older brands. Furthermore, what happened to Merona?

What happened to Merona brand at Target?

Target will phase out its Merona and Mossimo clothing lines, which executives said had grown too homogenized. The new brands include: A New Day: Apparel for women, it will replace the Merona line.Jul 3, 2017

Is Merona no longer at Target?

Target purists, you might want to brace yourself: The big-box store is making some changes in its fashion department, including getting rid of classic labels like Mossimo and Merona at the end of 2019, The Wall Street Journal reports.Jul 6, 2017

Did Merona go out of business?

Actually, yes. The retailer has already begun retiring recognizable fan faves Mossimo and Merona from its aisles, according to the Wall Street Journal. Both brands have been part of the Target fashion world for years. But they are slowly going bye-bye to make room for more new brands and a fashion upgrade.Jul 6, 2017

Is Merona now a new day?

Target Just Revealed Its New Fashion Line—And It's Good Prepare to be obsessed with A New Day. When Target announced it would be discontinuing its Merona label and parts of its Mossimo line, shoppers went into full-on panic mode. (Where would we get our gently priced T-shirts, basics, and one-off trendy pieces now?)Aug 27, 2017

Did Target get rid of Mossimo?

“We haven't had a working relationship with Mossimo Giannulli in over a decade and we no longer carry any Mossimo branded products at Target,” the company said in a statement.Mar 14, 2019

Who makes Merona clothing?

TargetMerona is a private label owned by department store brand Target. The American-owned brand retails its stylish and affordable apparel for both men and women at over 1800 stores across the United States.

Where is Mossimo sold now?

Under its new ownership, two lines of the Mossimo clothing are exclusively manufactured for sale at Target stores around the country. Mossimo Supply Co. is the more casual label produced under the brand name, and it features laid-back apparel for men, women, and children.

Does the Mossimo brand still exist?

Mossimo is a sportswear and accessories American company, founded in 1986 by designer Mossimo Giannulli and owned by Iconix Brand Group since 2006....Mossimo.TypeSubsidiaryHeadquartersIrvine, California , U.S.Area servedWorldwideProductsShirts, jeans, jackets, socks, underwear, accessoriesParentIconix Brand Group5 more rows

Who makes Mossimo brand?

In 2006, Mossimo was acquired by Iconix Brand Group – the holding company that owns Joe Boxer, Candie's shoes, and Badgley Mischka's womenswear. The deal was valued at $135 million in cash and stock.May 21, 2020

What brands does Iconix own?

It owns various brands through its wholly-owned subsidiaries which include Candie's, Bongo, Badgley Mischka, Joe Boxer, Rampage, Mudd, London Fog, Mossimo, Ocean Pacific/OP, Danskin/Danskin Now, Rocawear, Cannon, Royal Velvet, Fieldcrest, Charisma, Starter, Waverly, Zoo York, Sharper Image and Umbro.

Did Mossimo change its name?

In the first grade, he changed his first name to Mossimo at the suggestion of a teacher who insisted it was easier to pronounce.

What brands does Target have?

Target will also add 12 new brands to the mix, including A New Day for women's clothing; Goodfellow & Co for men's clothing; JoyLab, an "edgier" athleisure line; and Project 62, a home line. A New Day, Goodfellow & Co, and Project 62 are slated to launch in September and JoyLab will hit stores in October, according to Target.

Is Target discontinuing its lines?

Target will discontinue some of its biggest lines to make way for 12 new brands , the Wall Street Journal reports. Some of the store's most iconic lines including Mossimo, Merona, Cherokee, and Circo will be off shelves by 2019.

Will Target change their clothing lines?

Overall, more than half of Target's clothing and accessories lines and more than one third of its home décor lines will be changed in the next two years. And these new lines won't have the massive sales you might be used to at Target.

Is Target ditching Mossimo?

The Wall Street Journal reports that Target is ditching some of its most well-known brands, including Mossimo and Merona, in an attempt to refresh its clothing and design offerings and compete with companies like Amazon. A preview of Target's new clothing line for women, A New Day. Target has already started doing this.

Snagging the Consumer That Sears Left Behind

Target is probably also looking to grab the customers who have been left stranded from other retailers’ store closures.

Come In, Come In, Millennials

But beyond simply appealing to more people, Target wants to appeal more to a specific type of person: the millennial.

Farewell, Fan Favorites

It may have been time for Target to revamp its apparel lines and add to its furniture offerings, but not everybody is pleased with the eliminations of Merona and Mossimo. Consumers have taken to Twitter to mourn and vent.

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