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who is ubers target market

by Osvaldo Fay Published 3 years ago Updated 2 years ago

Who is Uber's target market? There is a very large target market for Uber full of “buyer personas”. Some of the personas include: men and women ages 18 to 60 that frequently attend concerts, baseball games, basketball games, football games, etc. men and women ages 18+ who travel frequently for business (or pleasure) via air or public transit.

Forty-five percent of adults aged 18 to 29 say they use ride-sharing services such as Uber and Lyft, whereas this drops to 36% among those 30 to 49 years old, 23% of those aged 50 to 64 and 13% of those aged 65 or older. Americans with higher incomes are among the most likely to use the services.Jul 25, 2018

Full Answer

What is Uber’s marketing strategy?

User benefit based and pricing positioning strategy is used by Uber to attract customers from different strata of the society. Because day to day travel is a huge cost to customers, positioning on the basis of Economy makes a huge difference in the mindset of the customers. Marketing mix – Here is the Marketing mix of Uber.

How does Uber use segmentation to price its services?

Uber uses a mix of demographic and geographic segmentation variables which helped the company pricing its services accordingly. Both geographic and demographic segmentation is important because Uber needs to know which areas to target for customers who are ready to use an “on order transportation service” over public transport services.

What is Uber’s biggest market?

Uber’s biggest market is the US (with 41.8 million users in March 2018), though it is a truly global enterprise – with the exception of certain regions in which local business has been sold to regional operators.

Who are Uber’s users?

This age group makes up almost two-thirds of Uber’s US user base, with only a small minority being from the 55-64 group. Unsurprisingly, urbanites are the biggest users of Uber – with just 6% living outside an urban or suburban area. Perhaps less predictable is that over a quarter of users come from the top income quartile.

What is Uber's demographic?

The majority of Uber users fall in the 16-34 age range. But 35% of riders are over the age of 35. People in all income brackets use this service. But only a small percentage of Uber users come from rural areas.

Who are Ubers biggest customers?

In the US, 8% of online adults are using Uber at least once a month and, by some distance, 16-34s are the most enthusiastic Uber adopters. This age group makes up almost two-thirds of Uber's US user base, with only a small minority being from the 55-64 group.

What is Uber's biggest market?

5. Ridesharing Market Share of Uber is higher than its competitors. Uber market share keeps on changing every year. As of June 2021, the current Uber market share in the US is 68%.

Who are Uber clients?

In general, Uber has two customer segments riders and drivers. The side of riders is people who either do not have their own car, need to travel outside their city of residence, or don't want to drive at a certain time — for example, when they know they will consume alcohol at a party, concert or celebration.

What is Uber's market position?

Leading ride-hailing companies in U.S. by market share 2017-2021. Despite being almost synonymous with the ridesharing industry, Uber's share of the U.S. market has been declining, falling from 74 percent in September 2017 to 69 percent in July 2021.

Where is Uber most used?

In this article, we'll go over some of the most popular U.S. cities for Uber so you know what rides you have available to you and what you can do while you're there....Atlanta.Boston.Chicago.Dallas.Denver.Houston.Los Angeles.Miami.More items...•

Why do most people use Uber?

Uber customers typically get where they are going faster or cheaper than they would by taxis. Partygoers can rely on being able to find available Uber drivers through their apps late at night. The combination of Uber and expanding online grocery delivery is making it more practical to live without a car.

Which country uses Uber the most?

** Ranking the cities where international customers made the most trips via the Uber app in 2021. The United States remains at the summit of the most popular countries among non-domestic Uber users. Mexico and Canada complete the top three, followed by Portugal, Spain, France and the UK.

What is Uber Technologies Inc report?

Uber Technologies Inc. Report contains a full analysis of Uber segmentation, targeting and positioning and Uber marketing strategy in general. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on Uber. Moreover, the report contains analyses of Uber leadership, organizational structure and organizational culture. The report also comprises discussions of Uber business strategy and addresses issues of corporate social responsibility.

What is Uber positioning?

Positioning refers to the selection of the marketing mix the most suitable for the target customer segment. Uber uses multi-segment type of positioning and accordingly, targets several customer segments with different levels of service.

About Uber

Uber is a private company based in San Francisco, California that provides transportation facilities online by their site or mobile app. The company was founded by Garrett Camp and Travis Kalinick in 2009. It has a huge consumer base with around 100 million users.

Target Audience of Uber

The target customer segment that Uber is trying to attract to its company are people who do not have a car, don’t like to drive themselves, or people who don’t want to go themselves to a party, want to travel in style, or want a cost-efficient cab waiting for them at their door.

Marketing Mix of Uber

Marketing Mix is a set of actions or tactics used by any business company to promote their product or services and to reach out to the customer and create a strong market position.

How much revenue did Uber generate in 2020?

Uber generated $11.1 billion revenue in 2020, a 21 percent decrease, due to the coronavirus pandemic shutting down its ride-hailing operations for most of the year. While Uber’s ride hailing segment contracted by 24 percent, Uber Eats increased revenues by over 200 percent in 2020.

How many people use Uber in 2020?

93 million people used Uber in Q4 2020, below its peak of 111 million active users in 2019. Uber drivers completed 4.98 billion trips in 2020, a 27 percent decrease from the 6.9 billion trips in 2019.

What did Kalanick do for Uber?

Kalanick also oversaw Uber launch Eats, Freight and its autonomous vehicle unit, as he attempted to expand Uber’s reach to all parts of the transportation market. Kalanick’s tenure brought lots of growth, but it also brought controversy.

What happens when Uber leaves a region?

When Uber leaves a region, it usually sells its service to the largest competitor in return for a stake in the company. In Russia, it owns a 37 percent stake in Yandex Taxi and a 15 percent stake in China’s Didi. It also has a 19 percent stake in Grab, which is popular in Southeast Asia.

When was UberCab founded?

UberCab was founded in 2009 and Travis Kalanick joined shortly afterwards. Kalanick become the CEO shortly afterwards in December 2010, a position he held until 2017. During Kalanick’s tenure as CEO, Uber became the brand most people associate with ride hailing.

Is Uber taking off the gas?

Since 2017, Uber has taken its foot off the gas, selling its stake in India and leaving several European countries. It also sold its autonomous vehicle unit to Aurora, in return for a significant stake in the startup. It has cleaned up its image, although several countries are currently looking into whether Uber drivers should be considered ...

What is Uber's SWOT analysis?

SWOT analysis of Uber analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Uber SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

What are Uber's strengths?

Uber Strengths. Below are the Strengths in the SWOT Analysis of Uber: 1. Global player with presence in over 50 countries and 200 cities. 2. Serves as a market place and hence fixed investment is less. 3. Gained a premium brand image especially in developing countries. 4.

What are the weaknesses of Uber?

Here are the weaknesses in the Uber SWOT Analysis: 1. Drivers are the face of the company and hence their misbehavior directly affects the brand image. 2. While the demand is huge, amount of cash burning is huge and monetization is very difficult currently. Uber Opportunities.

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