Full Answer
Why did the sales of Wheaties go down?
Despite these efforts, sales of Wheaties declined dramatically, mainly due to adult consumers' dislike of so-called children's cereals. Children's consumption of Wheaties did in fact increase, but not enough to offset the decline in adult consumption.
Are Wheaties cereal being discontinued?
Moreover, is Wheaties cereal still being sold? This product is not discontinued. Due to increased demand across our portfolio of Basic 4, Wheaties, and Total cereals, we are experiencing a shortage at some retailers.
What is the history of Wheaties?
Wheaties began its association with sports in 1927, through advertising on the southern wall of minor league baseball's Nicollet Park in Minneapolis, Minnesota.
How did the Wheaties get their slogan?
In the contract, Wheaties sponsored the radio broadcasts of the minor league baseball team, Minneapolis Millers, on radio station WCCO and Wheaties was provided with a large billboard in the park to use to introduce new slogans. The first such slogan on the new signboard was penned by Knox Reeves, of a Minneapolis advertising agency.
Is Wheaties being discontinued?
Wheaties on Twitter: "@dmbarrow3 Unfortunately, the Wheaties Fuel cereal has been discontinued and is no longer available.
Why did they stop making Wheaties?
Industry insiders have speculated that Wheaties, like Corn Flakes, wasn't healthy enough for the Fiber One crowd and wasn't bad enough for those who wanted to eat Lucky Charms or Frosted Flakes. “It's OK to be healthy, but they just haven't stood out,” Moritz said.Mar 22, 2012
Does General Mills still make Wheaties cereal?
Wheaties is an American brand of breakfast cereal that is made by General Mills. It is well known for featuring prominent athletes on its packages and has become a cultural icon in the United States....Wheaties.Product typeBreakfast cerealWebsitewheaties.com6 more rows
Who is on the 2021 Wheaties box?
icon Michael JordanMINNEAPOLIS (December 13, 2021) — As part of Wheaties' 100th anniversary, the brand is paying tribute to sports icon Michael Jordan, who will be featured on the box for a historic 19th time as part of a year-long commemorative celebration.Dec 13, 2021
Do any athletes actually eat Wheaties?
The three newest athletes on Wheaties boxes are actually old ones: Bruce Jenner, Mary Lou Retton and Muhammad Ali.Mar 21, 2012
Do they still make Weeties?
Uncle Tobys Weeties are made from 99% wholegrain. They're a source of fibre and low in fat....Nutritional Information.UNCLE TOBYS VitaBrits Weeties- Saturated0.1 g<1%0.2 g17 more columns
Who is on the Wheaties box now?
Muhammad AliWheaties Launches Muhammad Ali Commemorative Box to Celebrate 100th Anniversary. Wheaties will celebrate its 100th anniversary by making boxing legend Muhammad Ali its latest cover athlete. Ali's turn on the Wheaties box will be part of the cereal's limited-edition Century Box Series.Jun 11, 2021
Why is there a cornflake shortage?
A strike at Kellogg's American plants, which started in early October 2021 and ended in December, has led to a shortage in Rice Krispies and Cornflakes.Feb 16, 2022
Who was the first black athlete on a Wheaties box?
Tommie Smith, an Olympic gold medal-winning track and field runner know for his work as an activist for racial equality, will be featured on a limited-edition Wheaties box. Smith famously held up a black gloved fist on the medal stand at the 1968 Olympics when, at age 24, he won the 200 meter sprint in Mexico City.Feb 3, 2021
Who is on the Wheaties Box 2022?
As part of the brand's the ongoing year-long commemorative celebration, Wheaties is teaming up with 23XI Racing, co-owned by Jordan and three-time Daytona 500 winner Denny Hamlin, and its driver, Bubba Wallace, during the 2022 NASCAR Cup Series season.Dec 13, 2021
Are empty Wheaties boxes worth anything?
Even empty cereal boxes can be very valuable, says collectibles expert Tony Hyman. You can even buy cereal boxes today that will become future collectors items, he explains on CBS News Saturday Morning's continuing series on collectibles.Aug 13, 1999
Why Muhammad Ali Wheaties box?
The first of the series sees one of the greatest boxers of all time, Muhammad Ali, grace the collectible box cover. The classic cereal has chosen to kick off the series with the legendary Ali to honor the athlete's six core principles of confidence, conviction, dedication, giving, spirituality and respect.Jun 10, 2021
When were wheaties invented?
Wheaties was invented in 1922 by a health clinician in Minnesota, who accidentally spilled a wheat mix on a stove. When the product hit retail, it was sold by General Mills predecessor Washburn Crosby as Washburn’s Gold medal Whole Wheat Flakes. The name was soon changed to Wheaties.
Who was the first person to be on a Wheaties box?
In 1934, New York Yankees first baseman Lou Gehrig was the first to appear on a Wheaties box. Over the years, standout athletes and champions in every sport had their image on a box, including Michael Jordan who was featured on a record 18 different boxes throughout his career.
What percentage of cereals does General Mills own?
Stars of the portfolio of General Mills, which owns 32 percent of the US cereal market, including Honey Nut Cheerios, Peanut Butter Multigrain Cheerios and Cinnamon Toast Crunch have helped stem further losses. (Track GIS Stock and News Here.) Executives with General Mills declined to comment on this story.
What percentage of cereal was sold in 1960?
A brand that, in the 1960s, accounted for 6.5 percent of all of the cereal sold in the United States, now only has slightly more than 0.5 percent of the market. “Wheaties had a clear brand identity,” said Lloyd Moritz, who as editor of “ The Breakfast Bowl ,” a blog dedicated solely to cereal, just might be the nation’s foremost expert on the topic.
Who are the athletes in the Wheaties box?
The three newest athletes on Wheaties boxes are actually old ones: Bruce Jenner, Mary Lou Retton and Muhammad Ali. Betting on collectors boosting sales is a tough bet, as more people seem to be saying they’re less excited about what’s actually in the box.
Is wheaty corn flake healthy?
Industry insiders have speculated that Wheaties, like Corn Flakes, wasn’t healthy enough for the Fiber One crowd and wasn’t bad enough for those who wanted to eat Lucky Charms or Frosted Flakes. “It’s OK to be healthy, but they just haven’t stood out,” Moritz said.
Where Wheaties Got Its Start
In 1927, Knox Reeves, a Minnesota advertising executive, needed to a slogan to go on a billboard for Wheaties, then a fledgling cereal brand that sponsored the radio broadcasts of the Minneapolis Millers, a minor league baseball team.
Lou Gehrig Was the First Athlete on the Box
Lou Gehrig became the first athlete on a Wheaties box in 1934, appearing on the back. It was a pretty good year for the Iron Horse. He won the Triple Crown with a .363 average, 49 home runs and 165 RBI. Wheaties also featured him in print advertisements.
The First Woman on the Cover Was a Famous Pilot
The same year Gehrig became the first athlete on a Wheaties box, Elinor Smith became the first woman to have that honor. Smith had been named the best female pilot of 1930, beating out Amelia Earhart.
A Circus Troupe Tightrope-Walked Its Way to a Wheaties Box
While baseball players like Jimmie Foxx, Lefty Grove, Joe Medwick and Dizzy Dean were the foundation of the marketing campaign, appearing on boxes throughout the 1930s. Wheaties also featured a few football players and daredevils, notably The Wallenda Troupe, who appeared in 1936.
Before He Was a Kardashian, Bruce Jenner Was the Iconic Wheaties Cover Boy
Wheaties went without featuring an athlete on the front of the box for nearly two decades until Bruce Jenner's gold medal in the decathlon at the 1976 Montreal Olympics. The 1977 cover shows Jenner, wearing a red USA singlet with his arms raised in victory, creating what may be Wheaties' most iconic image.
Sweetness Was the First Pro Football Player on the Cover
Chicago Bears running back Walter Payton, Sweetness to his fans and the National Football League's career leading rusher at the time, became the first professional football player on the front of the box in 1986, the year his team won the Super Bowl after a season in which he ran for 1,551 yards.
Michael Jordan Has Been on the Cover 18 Times
The king of the flakes is Michael Jordan, who has appeared on Wheaties boxes 18 times, whether solo dunking the ball or with his Chicago Bulls teammates. Air Jordan first appeared in 1988, becoming the seventh athlete honored on the cover.
Why are wheaties gone?
Nationwide, people are going through Wheaties withdrawal due to a shortage of the General Mills product. In recent weeks, the cereal has been a no-show at a Dresher, Montgomery County supermarket and the nearby Walmart store in Horsham. There's no doubt: the tell-tale orange boxes are largely missing from shelves.
When did Wheaties cereal come out?
(Washburn Crosby was the predecessor company of General Mills). After a rough number of years, the brand's popularity caught on and the cereal became a staple in the cereal aisle with boxes often featuring famous athletes like Michael Jordan, Mary Lou Retton and Tiger Woods.
How many truckers are needed to combat the cereal shortage?
The Washington Post reports that more than 50,000 truckers are needed nationwide to combat the shortage, which is delaying shipments for many manufacturers. Late last week, a box of Wheaties was selling through one Amazon retailer for $29 as a nationwide shortage of the cereal persists.
How much did Cheerios sell in 2014?
According to a Washington Post report, citing market research firm Euromonitor, sales of Wheaties dropped to $17 million in 2014. (Cheerios, by comparison, racked up nearly $1 billion of sales that year.)
Does Walmart have Wheaties?
But no Wheaties anywhere, she said. Her local Walmart doesn 't even have a space in its cereal aisle for the brand anymore. She even has her brother searching in the Wilkes-Barre area – to no avail. Meanwhile, her husband, Craig, is going without his Breakfast of Champions, his cereal of choice for 50 years.
What cereals were rivals in the 1970s?
Baron Von Redberry and Sir Grapefellow. These 1970s cereals were "rivals," so we'll put them together. Each was fruit flavored with a ridiculously fun mascot on the front, hence their names. These cereals also included "starbits," and if you can't recall what those are, well, they were just marshmallows.
What cereal was made in the 90s?
Nickelodeon, yet again, rolled out a thematic cereal, this time in the 1990s to coincide with Rugrats. The cereal, though, was all about the best Rugrats character, Reptar, so it was dinosaur-shaped. Who doesn't love a dinosaur-shaped cereal? This cereal was sweet and delicious but only lasted for a little bit.
What is Yummy Mummy cereal called?
Yummy Mummy was also called Fruit Brute for a bit, but neither iteration exists anymore alongside the other monsters: Count Chocula, Boo-Berry, etc. Yummy Mummy, which we only got to enjoy in the late '80s and early '90s, had marshmallow bats in it, which were the best part of this cereal. 14.
What was the cereal that Smurfs ate in the 1980s?
The Smurfs were many people's favorite characters from childhood, and we were happy to chow down on Smurf-Berry Crunch in the 1980s. The cereal was blue and red pieces of sweet goodness. But as The Smurfs got less popular, so did the cereal.
What cereal was popular in the 1980s?
In the 1980s, we were all enjoying C-3PO's, a honey-flavored cereal similar to cereal but shaped like little B's and 8's. This cereal conveniently came out right after the first Star Wars trilogy wrapped, but it didn't stick around for long.
Did Pac-Man have cereal?
Naturally, the marshmallows were shaped like Pac-Man characters. However, this cereal went the way of Pac-Man himself, who is just not quite as popular now as he was in the '80s.
Did they stop making cinnamon rolls?
Yes, there used to be a cereal you could buy that was miniature cinnamon roll buns, and we're still sad Kellogg's stopped making it. But now at least we know it's easy enough to recreate at home.
Lincoln Pennies (1909-1958)
The United States Mint first produced the Lincoln wheat penny in 1909. Some mint years are worth significantly more than others, and the minting location can also affect the value of a penny. For example, a 1933-D could be worth $2.30 or more.
What years of Wheat pennies are valuable?
Most wheat cents (wheat pennies were minted between 1909 and 1956) are worth about 4 to 5 cents, but better examples (especially those in near-perfect condition) can be worth much more. Indian Head pennies from 1859 to 1879 are generally worth more than $10.
What year did they start and stop making Wheat pennies?
The Wheat cent, designed by Victor David Brenner in honor of Abraham Lincoln’s 100th birthday in 1909, is one of the most famous coins ever made in the United States. It was produced from 1909 to 1958.
When did Wheat penny end?
With all of the attention focused on the new Lincoln Memorial cent in 1959, the last of the wheat cents seemed to be forgotten, with Lincoln cents from 1958 being no more scarce or valuable than any other wheat cent from the 1950s.
What year is the most valuable Wheat penny?
The 1914 D Wheat Penny is the most valuable of the non-error Wheat Pennies, with asking prices ranging from $281 to $4,268.
What is the rarest Kennedy half dollar?
A 1964 Kennedy Half Dollar Snatches A World-Record $108,000! Heritage Auctions held a public auction of rare U.S. coins on Thursday, April 25, 2019, and a 1964 Kennedy Half Dollar sold for a world record $108,000, making it the most expensive coin of its type.
Should I clean my wheat pennies?
Cleaning foreign coins, Morgan dollars, wheat pennies, and other valuables to remove corrosion is a delicate and dangerous task; we do not recommend cleaning rare coins if you plan to sell them because cleaning such valuable items devalues them.
What are Teddy Grahams cereals?
It came in three flavors: Chocolate, cinnamon and honey. Despite the seeming sweetness of Teddy Grahams Breakfast Bears, the cereal was marketed as having “LESS SUGAR than the leading kids’ cereals.” Sure, marketing can be misleading, but this could be a cereal you could eat without worrying too much about your sugar intake.
When did Urkel Os come out?
Urkel-Os. OK, so the idea of a cereal named after Steve Urkel may not seem to have much of a market in the year 2017. Urkel-O’s came into existence in 1991 to capitalize on the breakout character from Family Matters.
Is Yummy Mummy a cereal?
One, Yummy Mummy is a better name for a cereal. Two, when the cereal was relaunched, it was orange-cream-flavored with marshmallows. That’s right, a Creamsicle in a bowl. You can’t argue with that. 7.
Do the Simpsons eat Butterfinger cereal?
However, The Simpsons has been on for over two decades, and they deserve a cereal. Nobody eats Butterfinger B.B.s anymore.
Is Oreo O's cereal unhealthy?
It was insanely sweet, and the kind of cereal that often gets chastised now for being unhealthy.
