what is product width and depth

by Mr. Gianni Rowe IV Published 4 years ago Updated 3 years ago

The width was the number of product categories (Ex- Personal Care, Home care etc) being sold while length of the line was the number of unique brands/products being offered under one product line (example – Vaseline, Axe, Lakme ) The depth was the number of variants based on size, flavour, models etc of the product being offered.

Width – Number of Product lines. Depth – Product Variation. Length – Total Products.

Full Answer

What is the width of a product?

Mar 21, 2020 · Width : Number of different product lines carries by the company. Length : Total Number of items in the product line. Depth : Number of version offered of each product in the line. Consistency : Closely related the various product lines.

What is product depth with example?

Product breadth is the number of product lines, while product depth is the variety within each of those lines. These two elements combine to make up the store’s product assortment or merchandise mix.

What has height and width but no depth?

Apr 05, 2020 · Product breadth is the number of product lines, while product depth is the variety within each of those lines. These two elements combine to make up the store's product assortment or merchandise mix.

What is depth of a product mix?

Four important dimensions of a product mix can be identified. These are: width, length, depth, and consistency. The first of the product mix decisions refers to the product mix width. The width is all about the number of different product lines the company carries. what is product width?

What is product depth?

Product depth is the number of variations or subcategories of a product that a retailer offers. For example, if a store primarily sells greeting cards, it likely has a lot of product depth, such as 100 different types of sympathy cards.Feb 24, 2021

What is product line width and depth?

product line breadth: The breadth of the product mix consists of all the product lines that the company has to offer to its customers. depth of the product line: Line depth refers to the number of subcategories a category has. product mix: The complete set of all products a business offers to a market.

How do you find the depth of a product?

To find the product depth, you can combine the values for each product line and then add them together to find the average product depth.Mar 8, 2021

What is width in a product mix?

Width:- The width of the product mix refers to how many product lines the company carries. For Example:- proctor & gamble markets a fairly wide product mix consisting of many product lines including. food, household, cleaning , mechanical, cosmetics and personal care products.

What is product consistency?

Consistency refers to how closely related product lines are to each other. It is in reference to their use, production, and distribution channels. The objective of market. The consistency of a product mix is advantageous for firms attempting to position themselves as a niche producer or distributor.

What is product line width with example?

Product Width: refers to number of separate product lines offered by a company. For example, the product width of Toyota may be 3, one each for product lines of sedans, pick-ups and SUVs.

What is product mix with example?

Product Mix, another name as Product Assortment, refers to several products that a company offers to its customers. For example, a company might sell multiple lines of products, with the product lines being fairly similar, such as toothpaste, toothbrush, or mouthwash, and also other such toiletries.

What is product depth?

Product depth refers to the variation in products that a company offers within one product line. Knowing about a line's product depth can help companies understand the degree of differentiation between their products, which can inform which products they continue to sell and where there might be a need to create a new product.

How do companies describe their products?

One way that companies describe their products is through product mix and product depth, which involve assessing the number and types of products that a company offers. Knowing about product depth can be especially beneficial to you ...

What is a sports equipment company?

Sports equipment company. A sports equipment company can experience product depth, especially if they serve multiple sports. For example, a sports equipment company might offer one line of soccer gear that includes four types of soccer balls, three styles of soccer shirts in five sizes, two styles of practices shorts in five sizes ...

What is product line?

What is a Product Line? A product line can be described as a set of products that are meant for similar customer groups, provide similar value, and are sold through the same channels for a particular brand. Simply put, it refers to the various distinct product categories that a brand offers.

Who is Tamal Sarkar?

Tamal graduated as an Electronics & Communication engineer from Meghnad Saha Institute of Technology, Kolkata. He has worked as an Assistant System Engineer in the CPG domain at Tata Consultancy Services (TCS), Hyderabad for 22 months. Along with being a marketing enthusiast, he also has great interest in product management & strategy.

What are the dimensions of a product mix?

Four important dimensions of a product mix can be identified. These are: width, length, depth, and consistency . The first of the product mix decisions refers to the product mix width. The width is all about the number of different product lines the company carries. As mentioned in the previous example, Colgate has 3 product lines.

What is product mix?

The product mix, also called product portfolio, is the set of all product lines and items that a company offers for sale. For instance, the product mix of Colgate consists of three product lines: oral care, personal care and pet nutrition. Each of these product lines, in turn, consists of several sub-lines. A vehicle manufacturer may have two ...

What is product mix decision?

The first of the product mix decisions refers to the product mix width. The width is all about the number of different product lines the company carries. As mentioned in the previous example, Colgate has 3 product lines. Thus, it has a rather limited width. The product mix length refers to the total number of items a company carries within ...

How to increase product mix?

4 Ways to increase business with Product Mix Decisions 1 Add new product lines: widen the product mix. New lines benefit from and build on the company’s reputation in its other lines. 2 Lengthen the existing product lines. More items in the product lines may result in a more full-line company. 3 Add more versions of each product: Deepen the product mix. 4 Make product lines more consistent (or less). This depends on whether the company wants to have a strong reputation in a single field or in several fields of business.

What is depth in marketing?

Marketers use the term "depth" to describe how many products a company offers within each category. In the bakery example discussed previously, a shop that offered two kinds of breads, two kinds of rolls, three kinds of pastries and only chocolate-chip cookies would have a fairly shallow product mix. But one that made 20 different kinds of breads, ...

What is product mix?

Product mix refers to the full range of products a company makes. Some companies have thousands of different products in their mix; others have only a handful -- or even just one. Width is one of the ways marketers describe the extent of a company's product mix.

Who is Cam Merritt?

Cam Merritt is a writer and editor specializing in business, personal finance and home design. He has contributed to USA Today, The Des Moines Register and Better Homes and Gardens"publications. Merritt has a journalism degree from Drake University and is pursuing an MBA from the University of Iowa. Image Credit.

Products Line

Products Line Length

If a company has 4 product lines, and 10 products within the product line, than the length of the product mix is 40. Thus, the total number of product line against the total number of product lines forms the length of the product mix. This equation is also known as product line length.

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Products Line Width

The width of the product mix is equal to the number of product lines within a company. Thus, taking the above example, if there are 4 product lines within the company, and 10 products within each product line, than the product line width is 4 only. Thus, product line width is a depiction of the number of product lines which a company has.

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Products Line Depth

It is fairly easy to understand what depth of the product mix will mean. Where length and width were a function of the number of product lines, the depth of the product mix is the total number of products within a product line. Thus if a company has 4 product lines and 10 products in each product line, than the product mix depth is 10. It can have ...

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Products Line Consistency in Products Mix

The lesser the variations between the products, the more is the product line consistency. For example, Amul has various product lines which are all dairy related. So that products mix consistency is high. But Samsung as a company has many product lines which are completely independent of each other. Like Air conditioners, televisions, smart phones, home appliances, s…

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Example of Product Line and Product Mix

Let us take an example of P&G as a company and understand products mix. This will be not be a precise example and all product line of P&G might not be taken into consideration. But the example will help you understand products mix within an organization. Detergents Arial, Arial oxyblue, Ariel bar, Tide, Tide naturals, Tide bleach, Tide plus. Shampoos Head and shoulders, He…

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19. /vendor/outl1ne/nova-menu-builder/src/Models/Menu.php:35
20. /vendor/outl1ne/nova-menu-builder/src/helpers.php:33
22. /vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
23. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
24. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:261

Metadata
Backtrace	24. /vendor/outl1ne/nova-menu-builder/src/Models/Menu.php:35 25. /vendor/outl1ne/nova-menu-builder/src/helpers.php:33 27. /vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54 28. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 29. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:261

Metadata

Backtrace

24. /vendor/outl1ne/nova-menu-builder/src/Models/Menu.php:35
25. /vendor/outl1ne/nova-menu-builder/src/helpers.php:33
27. /vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
28. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
29. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:261

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Bindings	0. publish
Backtrace	14. /app/View/Composers/SidebarView.php:22 15. /app/View/Composers/SidebarView.php:12 16. /vendor/laravel/framework/src/Illuminate/View/Concerns/ManagesEvents.php:124 17. /vendor/laravel/framework/src/Illuminate/View/Concerns/ManagesEvents.php:162 20. /vendor/laravel/framework/src/Illuminate/View/Concerns/ManagesEvents.php:177

Metadata

Bindings

0. publish

Backtrace

14. /app/View/Composers/SidebarView.php:22
15. /app/View/Composers/SidebarView.php:12
16. /vendor/laravel/framework/src/Illuminate/View/Concerns/ManagesEvents.php:124
17. /vendor/laravel/framework/src/Illuminate/View/Concerns/ManagesEvents.php:162
20. /vendor/laravel/framework/src/Illuminate/View/Concerns/ManagesEvents.php:177

Metadata
Bindings	0. 48067
Backtrace	21. view::2dd102cf0462e89a4d4d8bc77355d767652bf9aa:15 23. /vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:108 24. /vendor/laravel/framework/src/Illuminate/View/Engines/PhpEngine.php:58 25. /vendor/livewire/livewire/src/ComponentConcerns/RendersLivewireComponents.php:69 26. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:61

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21. view::2dd102cf0462e89a4d4d8bc77355d767652bf9aa:15
23. /vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:108
24. /vendor/laravel/framework/src/Illuminate/View/Engines/PhpEngine.php:58
25. /vendor/livewire/livewire/src/ComponentConcerns/RendersLivewireComponents.php:69
26. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:61

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