Full market coverage. In undifferentiated marketing, the firm ignores segment difference and goes after the whole market with one offer. It designs a product and a marketing program that will appeal to the broader number of buyers.
What is a full market coverage strategy?
A firm attempts to serve all customer groups with all the products they might need. Only very large firms such as IBM (computer market), General Motors (vehicle market), and Coca-Cola (nonalcoholic beverage market) can undertake a full market coverage strategy.
What does full coverage insurance mean?
"Full coverage insurance" is an informal term used to describe a car insurance policy that offers a wide variety of coverage options for many different scenarios. Certain types of car insurance, such as auto liability insurance, are mandated by the state.
What is meant by market coverage in marketing?
Market coverage is the evaluation of the marketplace and determination of how much of it you should cover with your promotional strategy of a product or business. Companies have to take into account factors like the economy, culture, buyer behavior, etc. Once you understand your product's relationship to each market,...
What is the purpose of the market coverage assessment?
The purpose of the assessment is to place an effective and efficient market coverage strategy. Market coverage provides the basis to formulate the market strategy and plan and build everything on it.
What is full market coverage example?
What does market coverage mean?
What are the 3 types of market coverage?
What is a market coverage strategy?
What is intensive market coverage?
What are the 4 channels of distribution?
What are 3 types of distribution?
Market segmentation criteria - Five essential criteria
Market segmentation is practised by most businesses in one form or another, as a way of streamlining their marketing strategy by dividing broad-based target markets into specific groups of ...
Market Coverage: Definition & Strategy - Video & Lesson Transcript ...
Market Coverage Strategies. The audience, or potential customer, determines your marketing strategy. There are three strategies available: Undifferentiated Marketing
Labour legislation in South Africa - LWO Employers Organisation
Labour legislation sets strict requirements for employers. The South African labour market is rightly regarded as highly regulated. This view is confirmed in the World Economic Forum’s Global Competitiveness Report of 2017/2018 (WEFGC report) in which South Africa ranks as follows out of 137 countries:
What is market coverage?
It is in the interest of the business to identify any untapped needs in the marketplace, as there could be customers who may not be adequately served by competitors.
What should a marketer consider when choosing a market coverage strategy?
In choosing a market coverage strategy, a marketer should consider some important factors . Company resources deserve serious consideration in choosing a market-coverage strategy. For companies with limited resources, concentrated marketing is most appropriate.
What is individualizing marketing plans to the needs of separate segments?
Individualizing marketing plans to the needs of separate segments calls for extra marketing research, forecasting, sales analysis, promotion planning, and channel management – all contributing to an increase in costs. Different advertising directed towards different market segments increases promotion costs.
What are the three market coverage alternatives?
3 market coverage alternatives can be applied; (1) undifferentiated marketing, (2) differentiated marketing, and (3) concentrated marketing.
What is an undifferentiated marketing strategy?
Adopting an undifferentiated marketing strategy, a company does not consider market segment differences and approaches the whole market with one offer. The offer concentrates on what is common in the needs of consumers, ignoring what is different.
Which is more effective, differentiated or undifferentiated marketing?
In the mature stage of the product life cycle, differentiated marketing is more effective. Market variability is another important consideration. If most buyers have similarities in tastes, purchase size, and reactions to marketing efforts, undifferentiated marketing is the suitable one.
What is the best example of a product that is suitable for almost the whole market?
But the product has some distinct quality (flavor, color, size, support, warranty, and more) that puts the product in a unique place in customers’ minds. Toothpaste is the best example. You can use any toothpaste.
What is market coverage?
Market coverage is the evaluation of the marketplace and determination of how much of it you should cover with your promotional strategy of a product or business. There are three market coverage strategies: Choosing a marketing strategy is important because it allows you to minimize risk and makes marketing easier.
What is promotional offer?
Promotional offers are specialized for each individual target market. For example, clothing stores have to take into consideration the market they are in. A company may have a store in both Miami, FL, and New York, NY.
What is market coverage strategy?
Market coverage strategy is the process of examining the marketplace and finding out how much of the total market your advertising campaign should cover for a specific product/service. While assessing the marketplace, businesses and companies also keep in mind the economic factors like the buying power of customers and cultural trends.
What is the purpose of market coverage assessment?
The purpose of the assessment is to place an effective and efficient market coverage strategy. Market coverage provides the basis to formulate the market strategy and plan and build everything on it.
What is an undifferentiated marketing strategy?
The undifferentiated marketing strategy also goes by the name of mass-marketing, where you consider the whole market as a single unit. Here you focus on the common needs of all the customers and avoiding differentiation. That’s why you choose one type of marketing mix strategy and apply it to the whole market. It means that you offer one type of product/service to the whole market.
How does concentrated marketing reduce cost?
They can reduce their cost through economies of scale by specializing in various operations of productions, distribution, and transportation. It can also provide a high ROI (rate of investment). The concentrated marketing strategy can cause problems when a strong competitor enters the market and capture all the profit.
Why is there no marketing research expense?
There’s no marketing research expense because the businesses don’t spend their resources conducting the planning and marketing research. When businesses offer one type of product/service to the whole market and avoid the different needs of different groups. It results in the form of customer dissatisfaction.
What are some examples of undifferentiated marketing?
They’re as follows; Toothpaste manufacturing companies are very good examples of undifferentiating marketing strategy.
What is full coverage car insurance?
Full coverage car insurance is not a policy, but rather a description for a combination of coverage types. Each car insurance company and state may define full coverage differently. Generally, it includes liability, collision and comprehensive coverage. In addition, full coverage typically includes any other coverage mandated by the state, ...
What is the difference between full coverage and liability only?
The difference between full coverage and liability-only insurance is the extent of insurance coverage provided. Liability-only insurance usually covers property damage or medical expenses caused to others as a result of an at-fault accident.
What is medical payment insurance?
What is Medical Payments Coverage and what does MedPay cover? MedPay is a type of medical payment insurance sometimes included in a full coverage policy that generally helps cover medical expenses associated with a car accident, regardless of fault.
What is usage based insurance?
Sometimes called use based insurance, user based insurance, UBI or telematics, this type of car insurance typically rewards safe driving habits or... read more. More information. Trustpilot.
What is comprehensive insurance?
Generally speaking, comprehensive coverage insures a car against extreme weather like hail, wind, fire or flood damage. It usually covers damage incurred from falling objects, like branches or trees, and collision with an animal. Typically, comprehensive coverage also helps cover losses from vandalism or theft.
Is full coverage more expensive than liability?
It also frequently covers medical expenses for injuries resulting from a car accident. Full coverage is typically more expensive than liability-only insurance because it offers greater coverage and protection.
Can you extend a medical insurance policy to cover a pedestrian?
In some cases, it may even be possible to extend a medical coverage policy to cover injuries incurred as a pedestrian or bicyclist. Personal Injury Protection, or PIP, is similar to MedPay in that it can help cover medical expenses. Typically, PIP can cover lost wages and replacement services as well.
What is full coverage insurance?
A full coverage insurance policy provides comprehensive coverage in a variety of situations. Some of the situations that a full coverage insurance policy accounts for include: Liability Coverage: These are the essential types of insurance required by law. This includes protection from bodily injury and property damage.
Why is it important to shop around for full coverage insurance?
Insurance Carrier: Shopping around for full coverage insurance is important since every insurance carrier offers different rates. It can also be useful to shop around for the best car insurance prices if you believe that you're not getting a fair rate.
What type of insurance is required by law?
The types of insurance that are required by law typically cover essentials like protection from bodily injury and property damage. However, other types of coverage, such as collision and rental reimbursement, are optional and depend on the policy holder's preferences. Full coverage insurance policies typically have higher premiums ...
What is uninsured motorist coverage?
Uninsured Motorist Coverage: This type of coverage helps protect you from other drivers that don't have insurance. If you are injured during an accident and the other driver is at fault, typically their insurance will pay for the medical bills.
Do states require more insurance?
State Law: Some states require more types of insurance coverage by law, while other states have less robust requirements . This means that insurance companies can potentially charge more for add-ons that create a full coverage insurance policy.
Do you need full coverage insurance if you don't drive?
Car Usage: If you are a daily driver, a full coverage policy could be worth your while. If you don't drive frequently or keep your car in storage, don't spring for a full coverage policy.

What Is Market Coverage?
Undifferentiated Marketing
- The undifferentiated marketing strategy also goes by the name of mass-marketing, where you consider the whole market as a single unit. Here you focus on the common needs of all the customers and avoiding differentiation. That’s why you choose one type of marketing mix strategy and apply it to the whole market. It means that you offer one type of product/service to the whol…
Differentiated Marketing
- Differentiated marketing strategyis when businesses and companies focus on a different segment of the market, and they provide different offers to each segment. Here you customize different marketing strategies to target a different segment of the market. The target market may comprise several segments, but you may focus only on the few segments according to your plan…
Concentrated Marketing
- The focus of the concentrated marketing strategyis to focus only on a certain section of the market. Businesses and companies first try to identify their target market, and then they launch their marketing efforts on the identified section. The purpose of a concentrated marketing strategy is to capture a major portion of the market share of the small market section. A concen…
Factors to Consider When Choosing Market Coverage Strategy
- Here are some of the following factors that you should consider while choosing the marketing coverage strategy for your business. If you have a limitation of resources and capital, then you should choose a concentrated marketing strategy. You should also consider the product variability option. If the product is uniform like sugar, petrol, gas, and diesel, and customers hav…