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what is a gatefold in advertising

by Paige Thompson Published 3 years ago Updated 3 years ago

A gatefold or foldout is a type of fold used for advertising around a magazine or section, and for packaging of media such as in the phonographic industry.

Full Answer

What is gatefold?

Printing Lingo: What is a Gatefold? A Gatefold is a document folding method that uses two parallel folds to create six panels - three panels on each side of the paper. The left and right panels are roughly half the width of the center panels and fold inward to meet in the middle without overlapping - see Diagram A.

What are Gatefold ads and highlights?

Gatefold ads and highlights are often used as extensions of the covers of publications, folded either outside to overlap the cover or inside to unfold when the cover is opened. Similar folds include the split gatefold and the spadea .

What is the history of gatefold packaging?

Starting in the early 1950s, RCA used gatefold packaging for some of their deluxe 45 RPM single releases, such as Nat King Cole 's 8-song " Unforgettable " EP with two 45s, released in 1952.

What is a gatefold LP?

Gatefold issue of rock band Queen 's Made in Heaven CD. A gatefold or foldout is a type of fold used for advertising around a magazine or section, and for packaging of media such as in the phonographic industry. A gatefold cover or gatefold LP is a form of packaging for LP records which became popular in the mid-1960s.

What is gatefold advertisement?

Gatefold ad (or spadea/spadia) – A page folded around a newspaper or magazine covering part of the front page and psrt or the entire back page.

What is a gatefold in printing?

A Gatefold is a document folding method that uses two parallel folds to create six panels - three panels on each side of the paper. The left and right panels are roughly half the width of the center panels and fold inward to meet in the middle without overlapping - see Diagram A.

What is a double gatefold vinyl?

The final package is essentially two jackets connected by a spine and as such they can hold 1 record and a printed insert, booklet or poster, or 2 records for a double record album. Gatefold packages offer double the real estate for your artwork so the end result is quite stunning.

What is gate fold brochure?

Gate-Fold Defined. A gate-fold brochure is constructed by folding an 8.5” x 11”, 8.5” x 14”, 11” x 17” or 11” x 25.5” sheet of paper on each side, creating two side panels that open like doors or gates, and a larger interior panel.

How do I make a gatefold brochure in InDesign?

To create a gatefold spread in InDesign, select a page (single-sided document), or a spread (facing pages document) by clicking their respective thumbnails in the Pages panel. Then choose Allow Selected Spread To Shuffle from the Pages panel flyout menu.

What is a 4 fold brochure called?

What Is an Accordion Fold Brochure? The accordion fold divides your brochure into four panels which fold on top of one another, like an accordion.

How heavy is a 2lp?

LPs come in several different sizes, most typically 7, 10 and 12 inches. The weight will vary from around 1.41oz for a 7" to 3.88oz for a 10" and 5.29oz for a 12". Don't forget that if you want to know the weight of a vinyl record for shipping, you'll need to include the weight of the packaging too.

How do I ship a gatefold record?

5:2217:54How To Pack And Ship Vinyl LP Records like a Pro - YouTubeYouTubeStart of suggested clipEnd of suggested clipAnd pull it in about half an inch and then just cut out squares out of cardboard literally this isMoreAnd pull it in about half an inch and then just cut out squares out of cardboard literally this is just a cardboard square if you want to get fancy you can buy a big thing of bubble wrap.

How much does a gatefold vinyl weigh?

When it comes to LP records, there are 12” and 7”. The 12” vinyl records can weigh around 120-150 grams (4.23-5.29 oz). The cheaper and lighter records can weigh around 80-90 grams (2.82-3.17 oz). However, the “fatties” can weigh upwards of 200 grams (7.05 oz).

What are the four types of brochures?

According to Format and LayoutGate-Fold. These brochures are used quite seldom because they are a little expensive than the traditional brochure graphic designs. ... Bi-Fold. This is the most commonly used brochure type among companies. ... Tri-Fold. This brochure is exactly what the name suggests. ... Z-Fold.

What Is a concertina fold?

A concertina fold, also known as a zig-zag fold, accordion fold or z-fold, is a continuous parallel folding of brochures and similar printed material in an accordion-like fashion, that is with folds alternatively made to the front and back in zig-zag folds.

What is a French fold?

: a folding of a sheet printed on one side into four or more leaves so that the outside pages read consecutively also : a sheet folded in this manner.

What is gatefold printing?

Printing Lingo: What is a Gatefold? A Gatefold is a document folding method that uses two parallel folds to create six panels - three panels on each side of the paper.

What is the term for the way a gatefold is folded inward?

Sometimes a Gatefolded piece is folded inward one more time, along a central crease. This method is called a Closed Gatefold or Double Gatefold.

What is gate fold flyer?

A gate fold flyer is a simple yet effective method for marketing a business or event. Inexpensive to print, this versatile flyer design uses just one sheet of letter-sized paper.

What is the inside of a flyer?

Page 1 of your document will be the inside of your flyer, which is only revealed once the flyer is folded out. Page 2 will be the outside, with the two outer flaps creating a front cover. The center will be the reverse or back of the flyer.

What is the oldest medium of advertising?

Print Advertising. This is perhaps one of the oldest mediums of advertising. People have been advertising products using magazines and newspapers for decades now. Advertisers can also use print media for printing fliers, promotional brochures and much more.

What is the difference between Google Adsense and Google Adwords?

Advertisers can choose from a number of options including Google Adsense, Google Adwords, and video advertising. Google Adsense provides users the ability to place ads on websites whereas Adwords allows individuals to purchase ads that appear alongside Google search engine results.

Why is advertising important?

Not only does it build brand identity but it also bridges the gap between potential consumers and brands. Today, advertising has become an integral element in the corporate world which is why companies spend a considerable amount of resources in advertising goods and services. Different Types of Advertising.

What are some ways to advertise your products?

Other outdoor advertisementmethods include kiosks, trade-shows, and outdoor events. Because of its effectiveness, billboard advertisements are fairly popular.

Is television advertising the king of advertising?

Television Advertising. Television is undisputedly considered as the king of advertising. Even after all these years, television ranks as one of the most sought out modes of advertisements in the 21stcentury. And because its effectiveness, television advertising is also among the priciest.

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