What is close-up?
01/03/2010 · The girl dancing in the bathroom along with an animated Close-Up toothpaste is none other than Deepika Padukone. She flashed her million watts smile and ador...
Is closeup a good brand?
Close up is offered in attractive colors & packaging and its ads shows young guys and girls impressing each other with their new found Close up confidence. Earlier Close up ads used to focus on technical features like Vitamin and Fluoride content and functional attributes like fresh breath & white teeth.
Why did close-up launch so many products?
01/01/2015 · Close-up is a popular brand of toothpaste in India and is marketed by Unilever. Unilever is a well FMCG company in Indian markets. It has an experience of around 50 years and has the faith of millions of people in India. Close-up is an important product through which Unilever launched themselves as a leading company in India.
Is close-up a good brand of toothpaste?
07/02/2014 · Get latest Close Up Advertisement news updates & stories. Explore Close Up Advertisement photos and videos on India.com
Presented ToProf. RENU & MY DEAR FRIENDS Presented BySHAKTI JAISWAL
The Indian toothpaste market is estimated at around Rs 14 bn with Hindustan Lever (HLL) having a market share of 32.8%. Close-Up (15.6%) and Pepsodent (17.2%) are the major brands for the company .Close-Up was launched in 1975 and was the first gel toothpaste brand of HLL.
fUSING CELEBRITIES IN ADVERTISEMENTS
India's two leading brands, Barista and Close up have come up with the contest named `Kya aap Close up karte hain?' Famous pop and playback singer Shaan was encouraging participated. The brand ambassador of the toothpaste was Deepika Padukone.
Red's the colourJennifer Garner in AXN's Alias
Various radio broadcasters like Go 92.5 FM, Radio Mirchi, Radio City and Amar FM in Kolkata. In fact, Go 92.5 has incorporated the Close Up jingle for their own promos for the Good Morning Mumbai show with RJs Jaggu and Tarana." The jingle goes something like this, 'Kya aap Go sunte hai?'
When was Close Up toothpaste launched?
March 6, 2018 By Hitesh Bhasin Tagged With: Strategic Marketing Articles. Launched in 1967 by the Parent company Unilever the Close up brand has emerged as a global player in the toothpaste market over the period of time.
Who are the competitors of Close Up?
Some of the competitors of Close up are Colgate, Pepsodent etc.
Is FMCG a national or international market?
The FMCG market is full of local national and international players who are launching various kinds of Toothpastes in the markets but the main issue is to tap the vast potential of the rural market which is still is in the growth stage and is not have the accessibility of various products and services.
What is close up toothpaste?
Close-up is a popular brand of toothpaste in India and is marketed by Unilever. Unilever is a well FMCG company in Indian markets. It has an experience of around 50 years and has the faith of millions of people in India. Close-up is an important product through which Unilever launched themselves as a leading company in India.
When did Colgate start selling toothpaste?
From a modest start in 1937, when hand-carts were used to distribute Colgate Dental Cream Toothpaste, Colgate-Palmolive (India) today has one of the widest distribution networks in India – a logistical marvel that makes Colgate available in almost 4.5 million retail outlets across the country.
Who owns Pepsodent toothpaste?
Pepsodent is a brand of toothpaste with a minty flavour derived from Sassafras. The brand is owned by Unilever, but in 2003 the rights to the brand in the United States and Canada were bought by Church and Dwight.
Is Colgate toothpaste popular in India?
Present in India since the 1930s, Colgate is almost synonymous with toothpaste in the Indian market. It is accepted well both in the rural and urban areas. It has been ranked as the 17th most trusted brand in India by The Brand Trust Report.
What is close up fluoride?
The Fluoride in Close Up called monofluorophospate makes the entire tooth structure more resistant to delay. It also strengthens teeth, which aids in repairing early delay before the damage can even be seen. Close-Up is the number 2 brand in the GCC.
Is Colgate a competitor in India?
The market share of Colgate in India is about 60 per cent. In the normal toothpaste segment there is no nearest competitor for Colgate. In gel segment Close-Up posts a very tough competition to Colgate.
What is the slogan of Colgate toothpaste?
An advertising campaign for Colgate toothpaste from the 1940s used the slogan “It cleans your breath while it cleans your teeth”. From the 1960s onwards, the slogan was “The Colgate ring of confidence”.Colgate has a toothpaste and toothbrush mascot for children’s entertainment.
What is the difference between Closeup and white paste?
In a world of white pastes, Closeup owns the mind space of brightred gels. While white pastes use calcium carbonate, Closeup gel uses silicaas its base. Silica is considered a more efficient abrasive and an ingredientthat’s non-reactive to other elements, in the formulation – like flavours oractives.
What is close up toothpaste?
. ready foranything! Close-up is the first to combine toothpaste and mouthwash in oneand not only freshens breath and whitens teeth, it also contains fluoride tohelp prevent cavities.
Closeup Mouthwash Nature Boost
Fights germs 24/7 for a natural boost of fresh confidence, with cardamom and tulsi. 100% proven action against germs.
Closeup Mouthwash Red Hot
Fights germs 24/7 for long-lasting freshness, with natural clove oil and anti-germ formula. 100% proven action against germs.
Closeup Triple Fresh Formula Anti-Germ Gel Toothpaste Red Hot
Closeup Triple Fresh Formula Red Hot freshness gel toothpaste combines the efficacy of 3 powerful ingredients to keep you protected and fresh.
Segmentation, Targeting, Positioning in The Marketing Strategy of Close Up-
Competitive Advantage in The Marketing Strategy of Close Up-
BCG Matrix in The Marketing Strategy of Close Up-
- Close up operates with 3 product line, Fire freeze and Icy white are Stars in the BCG matrixand Deep action is a question mark due to the presence of a large number of players in this segment.
Distribution Strategy in The Marketing Strategy of Close Up-
- It works on go-to-market strategies to reach out each and every part of the country with its varied types of the distribution channel. Unilever is closely working with 2700+ redistribution stockists and shoppers every day to maximise their sales so that too makes sure that whether it is a small Kirana store or drug store or pops and moms store at a distant location their product should rea…
Brand Equity in The Strategy of Close Up-
- The brand has always positioned itself as young & vibrant. It has been associated as a sponsor or co-sponsor with various realities shows and serials globally. To reach out to the masses with its branding appeal, the brand has been associated with various celebrities like Shahrukh Khan, Ranveer Singh as a brand ambassadorin India.
Competitive Analysis in The Marketing Strategy of Close Up-
- The market in which Close up operates is overcrowded with a large number of companies eating up each other’s market share. Although the MNC players played a major role in shaping the economicsof the industry local players and counterfeit products are the major competitors of the company. Some of the competitors of Close up are Colgate, Pepsodentetc.
Market Analysis in The Marketing Strategy of Close Up-
- The FMCG market is full of local national and international players who are launching various kinds of Toothpastes in the marketsbut the main issue is to tap the vast potential of the rural market which is still is in the growth stage and is not have the accessibility of various products and services. The market is facing various constraints such as high infrastructure investment co…
Customer Analysis in The Marketing Strategy of Close Up-
- Customers of Close up are peoplefrom all age group. Majority of its customers are from lower income group/ middle income group people.