Almost two weeks after the Russian invasion of Ukraine, the list of companies speaking out against Russia is growing. The newest multinationals to date? McDonald’s, Coca Cola, Starucks or Pepsi have joined the ranks of luxury homes or tech companies.
McDonald’s wake-up call was made official as a hashtag on Tuesday, March 8. #BoycottMcDonalds gained momentum on social networks. Faced with the US multinational’s silence, internet users have called for a boycott of McDonald’s restaurants around the world. The group eventually decided to temporarily close its 850 branches in Russia, promising its 62,000 employees in the country to keep their salaries, the Parisian†
To justify this late decision, the company’s chief executive, Chris Kempczinski, specified in a message: “The situation is extremely difficult for a global brand like ours and there are many considerations to take into account”†
McDonald’s isn’t the only major fast food chain to make this recent decision. Starbucks, Coca-Cola and PepsiCo have also announced similar measures, we read on Yahoo!†
Since Starbucks stores are run by independent owners, the US company first announced on Friday, March 4 that it would donate all profits from its 130 Russian cafes to humanitarian operations. Ultimately, Staburcks changed strategy, Starbucks CEO Kevin Johnson announced Tuesday (March 8). Starbucks has also decided to temporarily close its cafes while continuing to pay its 2,000 Russian employees.
As reported again Yahoo!, Coca-Cola Co. assured to suspend its activities in Russia, but without giving more details. Pepsi eventually decided to take partial measures: the US company stopped selling drinks in Russia, as well as all capital investments and all promotional activities. However, Pepsi continues to produce milk, formula and baby food. The company justifies this choice because it is about continuing to support its 20,000 employees and 40,000 farm workers in the country.
“More than ever, we must remain true to the humanitarian aspect of our business”PepsiCo CEO Ramon Laguarta assured in an email sent to his employees.
Economic measures against Russia have intensified since the beginning of the invasion of Ukraine by the Russian army. But will that be enough to end this war?