How does Yandex Metrica work?
Metrica simultaneously creates a data store associated with it. Users interact with the webpages of a site where the tag is installed. The tag code is executed and it transmits data to Yandex. Metrica about the page itself and the events that occurred when the user interacted with it.
How do I add Yandex Metrica?
To connect your tag:Go to Marketing Integrations in your site's dashboard.Click Connect under Yandex Metrica.Click Add Yandex Metrica Tag.Enter your Yandex Metrica tag number in the pop-up.Click Save.
How do I add Yandex Metrica to WordPress?
Step 1. Installing the pluginGo to the WordPress admin panel and log in.Open the Plugins page and click Add New.Add the plugin in one of the following ways: By searching for it. Using a file. Find the plugin named “Yandex. ... Go to Plugins → Installed Plugins and find the “Yandex. Metrica” plugin. Activate it.
How do you use Yandex?
How to create a Yandex.Mail accountOpen the registration page.Enter your name and surname.Create or select a unique username, which you will use to log into Mail and other Yandex services. ... Come up with a password to access Yandex ID and make sure you remember it. ... Provide your mobile phone number.More items...
How do I use AppMetrica?
AppMetrica Unity is a plugin for theUnity3d platform....Integrate the AppMetrica Unity plugin. Download the AppMetrica Unity plugin. Add the plugin to the project. ... Configure the plugin. In the Inspector panel specify the settings for the prefab added to the scene: ... (iOS) Request IDFA access. Add the Info.
Collecting and transmitting data
The code snippet consists of two parts: JavaScript code in the script element, and HTML code in the noscript element.
Quotas
To ensure maximum service availability, Yandex.Metrica imposes limitations on the number of data requests from users (quotas). Quotas are used in the Yandex.Metrica API. The web interface, in turn, can use API methods, that is, exhaust the same quota. When the quota is exceeded, a message warning you about that appears in Yandex.Metrica:
Processing and storing data
The collected data is processed by the service. Statistical objects are formed in the tag's storage based on this data.
Receiving and displaying data. Metrics
Each object is defined by the start time of the corresponding event (or sequence of events).
How to integrate Yandex.Metrica with SegmentStream?
With the help of SegmentStream, you can fully integrate Yandex.Metrica in your website: goals, Webvisor, click map, e-commerce, and more. Login on the segmentstream.com website and go to the integration control panel. Enter the “Integration” tab and click on the block with the Yandex.Metrica logo.
Where is the external link report in Yandex?
Yandex.Metrica allows you to view the amount of user traffic that moves from your site to other sites. In the Yandex.Metrica interface, the report is located at: “Content”> “External links”. You can enable or disable External link tracking in 1 click.
What is the Webvisor option in Yandex?
Webvisor option. The Webvisor allows not only to transmit information about clicks, but also about the movement of the user’s cursor. As a result, Yandex.Metrica provides an opportunity to view videos of the users interaction with the site. You can enable or disable the Webvisor in 1 click.
Does Yandex.Metrica include e-commerce?
By default, the integration with Yandex.Metrica includes the e-commerce module. For its correct operation, certain events (list below) must be configured, and the numerical id of the purchase goal should be set up.
Can you build reports in Yandex.Metrica?
If you want to build reports in Yandex.Metrica for those parameters that are not in the standard reports, you need to configure the transfer of special parameters. For example: mobile or desktop version of the site.
Step 1. Log in
You need a Yandex ID in order to work with Yandex.Metrica. If you don't have one, you first need to sign up.
Step 2. Create a tag
Click Add tag. A page opens with tag settings. For more information, see the section How to create and install a tag.
Step 3. Install the tag on your website
Tip. To install the tag, we recommend contacting the employee who is responsible for website support.
What's next?
Familiarize yourself with the tools that can be connected to your tag and make your work with Yandex.Metrica more effective. To do this, go to Settings → Enabling reports.
Questions and answers
You can check whether the tag snippet is installed correctly and whether statistics are collected.
About Yandex.Metrica Inspector
I made this tool as result of using for some time a script I made with JavaScript to debug Yandex.Metrica implementations. I thought to develop a Chrome extension would be a good idea, though I found some problems that finally made more interesting this project.
What is Yandex.Metrica Inspector?
Yandex.Metrica Inspector is a free extension for Google Chrome to debug Yandex.Metrica implementations you do in your websites and check that all the information is sent properly.
How to use Yandex.Metrica Inspector?
Just install the extension in your browser and open the console / developer tools to find the Yandex.Metrica tab. Once you open it, you may need to reload your page or go to another one to start viewing data from the Yandex.Metrica Inspector.
What data shows Yandex.Metrica Inspector?
Yandex.Metrica Inspector shows almost all type of data available from Yandex.Metrica :
Debug export
Optionally, you can export all the registered data. This feature opens a new window with all the information visible at this moment. You can save as HTML, PDF or print this view if you want to keep a report of what happened while debugging.
About the publisher data
Sometime in 2021, Yandex.Metrica made some changes on the way it sends information from the tracking code.
Demo video
I recorded a video to show you how this tool works (better with full screen).