When did they stop making Crystal Pepsi?
By late 1993, Pepsi pulled the drink off the market, and the final batches were delivered to retailers during the first few months of 1994. Pepsi returned several months later with a reformulated citrus-cola hybrid called Crystal From Pepsi, but that was short-lived as well.
Is Crystal Pepsi still available in Canada?
In March 2019, the drink was re-released in Canadian stores for a limited time. On February 13, 2020, Pepsi announced a giveaway for a Crystal Pepsi engagement ring, made using the soft drink. On January 4, 2022, Pepsi gave away 300 six-packs of the drink to celebrate its 30th anniversary.
Is Crystal Pepsi coming back in August?
On July 19, People magazine released an article stating that Crystal Pepsi would be back for the final time on August 14, and that Crystal Pepsi-themed music festivals would be held at baseball stadiums around the US with performers Busta Rhymes and Salt-n-Pepa.
When did Pepsi Clear come out?
In 2005, a new clear Pepsi was sold in Mexico as Pepsi Clear for a limited time. On August 22, 2008, PepsiCo filed for trademarks on the product names "Pepsi Clear" and "Diet Pepsi Clear". Yum!
Why did Crystal Clear Pepsi fail?
By 1995, the product was discontinued. In hindsight, pundits have argued that Crystal Pepsi failed, in large part, because no explanation was given for its atypical colour. The company didn't help consumers make sense of the new product and, in turn, consumers rejected it.
Will Crystal Pepsi come back?
Crystal Pepsi is making a comeback for 2022. The clear-coloured cola drink was originally launched in 1992 – and Pepsi is bringing it back for a limited time in honour of its 30th anniversary. However, the drink isn't available for purchase.
What happened with Crystal Pepsi?
By late 1993, Pepsi pulled the drink off the market, and the final batches were delivered to retailers during the first few months of 1994. Pepsi returned several months later with a reformulated citrus-cola hybrid called Crystal From Pepsi, but that was short-lived as well.
How did Coke sabotage Crystal Pepsi?
Coca-Cola pulled Tab Clear off the shelves only six months after the official launch. PepsiCo was forced to do the same with Pepsi Crystal. The costumers had grown sick of clear drinks and fake wellness.
Do they sell Crystal Pepsi?
Crystal Pepsi, an iconic clear soda from the early 1990s, is making a comeback — sort of. The caffeine-free drink originally hit U.S. store shelves in 1992 and was discontinued in 1994.
Was there ever a clear Coke?
Coca-Cola Clear is a colorless variant of the soft drink Coca-Cola. Without the normal caramel ingredient, Coca-Cola Clear has none of the typical dark Coke color. The drink is lemon-flavored to compensate for the removed caramel. It was developed at Coca-Cola Asia Pacific and launched locally in Japan in June 2018.
Who was the target market for Crystal Pepsi?
Through its colorless formula, Crystal Pepsi wanted to target the health-conscious consumers but with its 130 calories in a 12-ounce serving, it couldn't provide the image of a healthier and distinctive soft-drink and failed to meet consumers' needs and wants.
What did Crystal Pepsi taste like?
Crystal Pepsi had a flavor similar to regular Pepsi, only it was made with the absence of caramel color which some said made the drink less "acidic" tasting. "You've never seen a taste like this," Pepsi boasted at the time.
Why was Tab Clear discontinued?
Because Tab had the attributes of diet, which was its demise. That was its problem. It was perceived to be a medicinal drink. Within three or five months, Tab Clear was dead.
Which soft drink was purposely made awful to destroy the competition?
In order to kill Crystal Pepsi, Coca-Cola created a terrible tasting beverage to create consumer confusion and ultimately kill both brands. It turned out to be an eye-opening example of just how brutal competition can truly be.
When did Crystal Pepsi come back?
When Pepsi brought Crystal Pepsi back in 2016, Business Insider said it didn't just sell out, it sold out fast. Why? Nostalgia for the '90s was a big part of it, and the American Marketing Association explained it in detail.
What happened to Pepsi Crystal?
When Pepsi came out with Crystal Pepsi, they sunk a huge amount of money into rolling out a new product. According to the book Killing Giants, Coca-Cola saw that as an opportunity. It was Coke's chance to hit Pepsi where it hurt by releasing their own clear cola... and then destroying the image of them both.
How much of the market does Crystal Pepsi take?
According to Business Insider, it took .5 percent of the entire market at the peak of popularity, and even though that sounds like a tiny percentage, the goal was only to have it account for two percent of the market.
Why was Crystal Pepsi successful?
They say the round two success of Crystal Pepsi was, in part, because consumers had built up some familiarity with the product. It was a part of the '90s, a part of their past, and it was marketed that way the second time around.
How many calories are in a 12 oz can of Pepsi?
A 12-ounce can of regular old Pepsi had 150 calories, and Crystal Pepsi came in pretty close with 130 calories. It was caffeine-free, but it was filled with high fructose corn syrup. Even then, we knew that was definitely not the stuff of a health drink.
Is Crystal Pepsi still available?
It sold out quickly, and that was supposed to be the end of it. But in 2017, Business Insider reported that Crystal Pepsi would once again be available.
Is Crystal Pepsi weird?
Crystal Pepsi was definitely weird, and it was such a fun sort of gimmick that it was almost possible to believe it might just catch on. You might even get all the nostalgic feels at just the thought of drinking one. But it absolutely did not catch on — in fact, it completely bombed — and the story of why Crystal Pepsi failed is a weird one ...
When did Crystal Pepsi come back?
In March 2015, an online campaign to bring back Crystal Pepsi began.
When did Pepsi stop selling?
By late 1993, Pepsi pulled the drink off the market, and the final batches were delivered to retailers during the first few months of 1994. Pepsi returned several months later with a reformulated citrus-cola hybrid called Crystal From Pepsi, but that was short-lived as well.
What is tab clear?
According to Coca-Cola's chief marketing officer, Sergio Zyman, Tab Clear was an intentional "kamikaze" effort to create an unpopular beverage that was positioned as an analogue of Crystal Pepsi in order to "kill both in the process".
What is the clear craze?
In the early 1990s, a marketing fad called the Clear Craze equated clarity with purity. This began with the remake of Ivory soap, whose marketing slogan had already been "99 and 44/100 percent pure", adapted from its classic milky solution. Other clear colas had already been released outside of Pepsi, and Crystal Pepsi was marketed as another caffeine-free "clear alternative" to normal colas. Its marketing slogan was "You've never seen a taste like this".
When did Pepsi start selling Crystal Pepsi?
On April 13, 1992 , PepsiCo introduced Crystal Pepsi to test markets in Denver, Sacramento, Dallas, Providence, and Grand Rapids, and the product generated a positive response. Pleased with the results, PepsiCo began to sell the cola nationwide in December of that year.
What is a crystal pepsi?
Related products. Pepsi Blue, Tab Clear. Crystal Pepsi is a soft drink made by PepsiCo. It was first sold in Europe in the early 1990s. The United States and Canada received it from 1992 to 1994, with brief re-releases throughout the mid-2010s. It was briefly sold in the United Kingdom and Australia. The product's original market life was ...
When will Pepsi Crystal be released?
In March 2019, the drink was re-released in Canadian stores for a limited time. On February 12, 2020, Pepsi teased a re-release of Crystal Pepsi on Valentine’s Day on their Twitter feed.
History of Crystal Pepsi
This soft drink was first marketed in Europe in the 1990s. It came to the US and Canada in 1992 and 1994 respectively and then enjoyed brief re-release periods throughout the middle of the 2010s.
What is the Clear Craze?
This was a marketing fad and popular opinion movement that connected clear or items with very little color with being “light”, “healthy”, or good for you. This led to a whole list of clear items like clear sodas and clear gels and clear cleaning products that were supposedly better for your health and full of natural ingredients.
What Does Crystal Pepsi Taste Like?
Many people reported that Crystal Pepsi was a lot like all the other clear drinks that are on the market. You would be enjoying a sweet and fizzy soda without the strong taste that came with the darker soda colors.
Re-Releases of Crystal Pepsi
This drink had such a lasting following that it was revived more than once. It first came back after an extensive online campaign in 2015 was launched asking for it to be made again. Part of the interest in the product was due to the L.A. beast making a viral video of himself drinking a bottle he bought on eBay that was from the 90s.
Advertising Campaigns
Crystal Pepsi had its own Super Bowl commercial which included Van Halen and it was advertised on the first computer-made bus wrap. The expense of these ad campaigns did not save the product and all of this work was for nothing when sales fell off the second year after its release.
Crystal Pepsi FAQ
In 1995 the product was discontinued. In hindsight, pundits have argued that Crystal Pepsi failed, in large part, because no explanation was given for its atypical color. The company didn’t help consumers make sense of the new product and, in turn, consumers rejected it.
