Why was Heinz EZ Squirt ketchup discontinued?
After six years of creative embellishments on food, the novelty wore off and Heinz's fickle young fans tired of making tribal tattoos on their hot dogs. The company discontinued the EZ Squirt colors as sales dwindled.
When did Heinz EZ Squirt get discontinued?
2006In 2000, Heinz introduced colored ketchup products called EZ Squirt, which were targeted towards young children. The product was available in a squeezable container and was eventually discontinued in 2006.
When did EZ Squirt ketchup fail?
EZ Squirt's short-lived success From 2000 to 2003, the company sold over 25 million bottles of the condiment. However, like so many colorful fads, this one wore off as well, and the product was ultimately discontinued in 2006.
When did Heinz EZ Squirt come out?
October 2000In October 2000, the folks at H.J. Heinz Company took ketchup where it's never gone before: green. The artificially-colored concoction came in a new EZ Squirt bottle designed with a narrow nozzle, ideal for drawing smiley faces on cheeseburgers.
Why did they stop green ketchup?
Heinz achieved the distinct shade by a process that stripped normal ketchup of its coloring and subbed it instead with green dye—an unfortunate chemical rewiring that prevented this new hue of condiment from being labeled as tomato ketchup.
Did purple ketchup taste different?
With all the additional steps of changing the color, taste and texture eventually started to change. Chemical after chemical in attempts to keep the traditional taste, Heinz's EZ Squirt is basically no longer the same tomato-made ketchup that we all know and love.
Why did they make purple ketchup?
P I T T S B U R G H, July 31, 2001 -- Heinz is adding "Funky Purple" to its crayon box of condiment colors. The company, hoping to build on last year's success with "Blastin' Green" ketchup, said today the new purple ketchup will be on store shelves in September. In seven months, H.J. Heinz Co.
What color was ketchup originally?
At present day it's pretty much universally planted in tomato territory, unless you're in the Philippines. Due to a tomato shortage during World War II, Filipinos began making ketchup out of the comparatively abundant banana, yielding a much sweeter brownish yellow sauce (as you might imagine), which was then dyed red.
Why Heinz ketchup failed in India in the beginning?
Heinz tweaked the global concoction to suit Indian taste buds, but even that wasn't palatable. To begin with, Heinz got the pricing completely wrong, say retailers. Competitors like Nestle's Maggi and Hindustan Lever's Kissan were selling 500 gm bottles of tomato ketchup for Rs 55 and Rs 49 respectively.
What is white ketchup?
White catsup: This one has white wine vinegar, anchovies, sherry wine, lemon peel, bay leaves, horseradish, nutmeg, cloves, white pepper, ginger, shallots and salt. Before adding the wine and aromatics, the mixture is strained.