PRODUCT MIX OF COCA-COLA
- Soft Drinks
- Waters & hydrations
- Juice, Dairy and plant Based
- Coffees
- Teas fProduct Length of Coca- Cola:
- Soft Drinks: Coca-Cola, Sprite, Fanta, Schweppes, Appletiser, Fresca and Barq’s
- Waters & hydrations: DASANI, Smartwater, vitaminwater, POWERADE, ZICO.
- Juice, Dairy and plant Based: Minute Maid, innocent, Simply, fairlife, AdesS
What products are offered by Coca Cola?
- refreshments (Coca-Cola, Sprite, Fanta)
- wellness (Capri-Sun 100%, Ocean Spray)
- stills (glaceau vitaminwater, 5 Alive)
- sports (Powerade ION4, Powerade Zero)
- energy (Monster, Powerade Energy)
- hydration (Schweppers Abbey Well, Rose's)
- adult socializing (Appletiser Family, Schweppers Mixers)
What alcohol can I mix with Coco Cola?
- Cuba Libre
- Malibu Coke
- Rum & Coke
- Colorado Bulldog
- Jack & Coke
- Captain Jack Sparrow
- Long Island Iced Tea
- Cocoa Puff
- Fuzzy Bear
Is Coca Cola a mixture or a pure substance?
Is Coca Cola a pure substance? A homogeneous mixture is defined as "the mixture, which has uniform composition through out its mass". EXAMPLE: Air, sugar solution, salt solution, alloys, soft drinks (Pepsi, Coca - Cola etc.) mass are known as heterogeneous mixtures".
Is Pepsi and Coca Cola the same thing?
Yes. Coca-Cola is the proper brand name while Coke is the short form…or nickname. This is the same as Pepsi-Cola and Pepsi. Scale your marketing with automations. Automate your marketing with Customer Journey builder so you can focus on growing your business.
What product mix dimensions are used by Coca-Cola?
For example – if a company produces only soft drinks and juices, this means its mix is two products wide. Coca-Cola deals in juices, soft drinks, and mineral water, and hence the product mix of Coca-Cola is three products wide.
What is the product mix?
A product mix is the total number of product lines and individual products or services offered by a company. Additionally referred to as product assortment or product portfolio. Product mixes vary from company to company.
What is a product mix example?
Product Mix, another name as Product Assortment, refers to several products that a company offers to its customers. For example, a company might sell multiple lines of products, with the product lines being fairly similar, such as toothpaste, toothbrush, or mouthwash, and also other such toiletries.
What is the product mix of apple?
Product Element in Apple Marketing Mix (Apple 7Ps of Marketing)Product CategoriesDescriptioniPadA line of multi-purpose tablets based on its iPadOS operating systemWearables, Home and AccessoriesAirPods, Apple TV, Apple Watch, Beats products, HomePod, iPod touch and other Apple-branded and third-party accessories2 more rows•Feb 20, 2021
How many products does Coca Cola have?
So in this case, Coca cola has 3 different products. Soft drinks, minute maid range of products, and mineral water. In soft drinks, the product line has 5 products, in minute maid the product line has 3 products and in mineral water, the product line has 1 product.
How many core product lines are there in a product mix?
This is because there are 3 core product lines within the product mix – Soft drinks, Minute maid and mineral water. This is the basic explanation of how to analyse the product mix of any company. Any company that you take an example of, will have different product lines and within those product lines, there will be various products, ...
What is the name of the company that makes Coca Cola?
The Coca-Cola Company is an American multinational beverage corporation, that became world-renowned soon after its inception in 1892. While the company offers many beverages and has expanded its product portfolio extensively over the years, its name remains to be strongly synonymous with its classic cola drink.
How many brands of Coca Cola are there?
Coca-Cola has diversified its products vastly over time. The company offers 500 sparkling and still beverage brands in its portfolio. There are over 3 ,900 beverage options in total in its product mix.
How long has Coca Cola been in business?
Coca-Cola, which has been in business for more than 130 years and operates in more than 200 countries throughout the world, has thus amassed a massive distribution network. Their place strategy is highlighted by their extensive distribution network. The Coca-Cola company manufactures the beverage using its patented formula and distributes it to bottlers across the world.
What is Coca Cola's taste the feeling?
Coca-Cola started the “Taste the Feeling” campaign in India in March 2016, intending to remind people of the joy and happiness that Coke delivers to their life. Coca-Cola has evolved into a mass-market product that is expected to be available at any time, anywhere.
What is marketing mix?
The concept “marketing mix” refers to a business’s foundation model, which has traditionally focused on product, pricing, place, and promotion. The marketing mix is described as a collection of marketing techniques that a company uses to achieve its marketing objectives in a target market.
When was diet coke invented?
Diet Coke- In several markets, Diet Coke is referred to as Coca Cola Light. A calorie- and sugar-free soft drink. It was first introduced in 1982.
What is the most popular soft drink in the world?
Coca-Cola- It is the world’s most popular and highest-selling soft drink, as well as one of the most recognisable brands.
What is product mix?
A product mix consists of product lines, which are associated items that consumers. Buyer Types Buyer types is a set of categories that describe spending habits of consumers. Consumer behavior reveals how to appeal to people with different habits. tend to use together or think of as similar products or services.
How does product mix expansion affect a business?
Successfully expanding a product mix can help a business adjust to changing consumer demand/preferences while reducing product risk and reliance on a single product or product line. This, in turn, generates substantial profits for the firm. On the other hand, poor product mix expansion can result in a detrimental impact on a company’s brand image and profitability.
What is consistent mix?
The mix is considered consistent if the products in all the product lines are similar.
Is Coca Cola a high consistency product?
The product (mix) consistency of Coca-Cola would be high, as all products within the product line fall under beverage. In addition, production and distribution channels remain similar for each product. The product mix of Coca-Cola in the simplified example would be illustrated as follows:
What is Coca Cola's marketing mix?
Promotions in the Marketing mix of Coca cola. Coca cola adopts various advertising and promotional strategies to create an increased demand in the market by associating with life style and behaviour and mainly targeting value based advertising.
What is Coca Cola's CSR?
Coca cola uses CSR as its marketing tool to gain emotional benefits in consumers mind. The current promotions through CSR include “Support my school” campaign with NDTV.
Is Coca Cola a direct competitor to Pepsi?
Each sub-brand of coca cola has different pricing strategy. Their pricing strategy is based on the competitors pricing, Pepsi is the direct competitor to coke. Beverage market is said to be a oligopoly market (few sellers and large buyers), hence they form into cartel contract to ensure a mutual balance in pricing between the sellers.
Is Coca Cola available in India?
Coca cola is the world’s most favorite brand and is available all over the world. The distribution system of coca cola follows the FMCG distribution pattern. The effective distribution network of coke has almost eroded the small and middle level players in the market. In India they have captured even the rural market by extensive distribution ...
Who invented Coca Cola?
Coca-Cola inventor John Pemberton is known to have shared his original formula with at least four people before his death in 1888. In 1891, Asa Candler purchased the rights to the formula from Pemberton's estate, founded The Coca-Cola Company, and instituted the shroud of secrecy that has since enveloped the formula. He also made changes to the ingredients list, which by most accounts improved the flavor, and also entitled him to claim that anyone in possession of Pemberton's original formula no longer knew the "real" formula.
What is the purpose of Coca Cola?
During the late 19th century, Coca-Cola was one of many popular coca -based drinks with purported medicinal properties and benefits to health ; early marketing materials claimed that Coca-Cola alleviated headaches and acted as a "brain and nerve tonic". Coca leaves were used in Coca-Cola's preparation; the small amount of cocaine they contained – along with caffeine originally sourced from kola nuts – provided the drink's "tonic" quality. In 1903, cocaine was removed, leaving caffeine as the sole stimulant ingredient, and all medicinal claims were dropped. By one account, the FDA still screens random samples of Coca-Cola syrup for the presence of cocaine.
How does the company protect its syrup?
The company protects the secrecy of its syrup recipe by shipping ingredients to its syrup factories in the form of anonymous "merchandises", numbered 1 through 9. Factory managers are told the relative proportions of each numbered merchandise, and the mixing procedure, but not the ingredients in the merchandises, some of which are themselves mixtures of more basic ingredients. Merchandise no. 1 is known to be sugar, in the form of high-fructose corn syrup or sucrose (see variations, below); caramel coloring is no. 2, caffeine is no. 3, and phosphoric acid is no. 4. The identities of merchandises 5 through 9 are a matter of debate – particularly "merchandise 7X" (the "X" has never been explained), which is thought to contain a mixture of essential oils such as orange, lime, and lemon. Another ingredient is thought to be lavender.
How many employees are in possession of the secret formula?
According to the company, only two employees are privy to the complete formula at any given time and they are not permitted to travel together. When one dies, the other must choose a successor within the company and impart the secret to that person. The identity of the two employees in possession of the secret is itself a secret. It has been noted, however, that the company's "secret formula" policy is more of a marketing strategy than an actual trade secret: any competitor in possession of the genuine Coke recipe would be unable to obtain certain key ingredients, such as processed coca leaf (see below), and even if all components were available, could not market the reproduced product as Coca-Cola.
When did Coca Cola switch to corn syrup?
Formula variations in the United States. During the 1980s, most U.S. Coca-Cola bottlers switched their primary sweetening ingredient from cane sugar (sucrose) to the cheaper high-fructose corn syrup. As of 2009.
When did Coca Cola become a soda?
In April 1985, in response to marketing research suggesting that a majority of North American consumers preferred the taste of rival Pepsi to Coca-Cola, the company introduced a sweeter, less effervescent version of Coca-Cola in the U.S. and Canada. Although the new formulation had beaten both Pepsi-Cola and the old Coke formula in multiple blind taste tests, consumer response was overwhelmingly negative. The company quickly reintroduced the original beverage, rebranded as "Coca-Cola Classic", while continuing to market the new version as simply "Coke".
When did Coca Cola stop being sold?
The new version remained on the market, in North America only, for 17 years—the last 10 as "Coke II"—until it was quietly discontinued in 2002.
