Media languages
- MEDIA LANGUAGES/ CODES AND CONVENTIONS BY EMILY AND CHARLOTTE
- EXPLANATIONS… Codes and conventions: A way of constructing meaning in media texts to communicate ideas and impressions for an audience. ...
- Written Language In print-based media, also in text such as captions for photographs. ...
- Aural Language Diegetic/non-diegetic sound. ...
What is media language in film?
MEDIA LANGUAGE. Media language comprises all those elements which work together in order to create meaning. Unlike in the case of literary language, text is only one element in media language ( still images and colour schemes are some other elements of printed media language which create additional meanings to the text, and add denotations and ...
Where does the framework of media language come from?
07/02/2011 · Media Language What is a media text? You will be used to associating the word ‘text’ with something written or printed. In Media Studies, the word ‘text’ is used to describe any media product such as television programmes, photographs, adverts, film, newspaper adverts, radio programmes, web pages etc. ‘Texts’ are therefore the main point of our study in …
What is written and verbal language in media?
Media language comprises all those elements which work together in order to create meaning. Unlike in the case of literary language, text is only one element in media language (still images and colour schemes are some other elements of printed media language which create additional meanings to the text, and add denotations and connotations to it, as much as sounds and …
What is the role of the media in the study of language?
14/05/2012 · Media languages: This is how the media communicates to the audience. There are different types of media languages which include written, verbal, non-verbal, visual and aural. 3. Written Language In print-based media, also in text such as captions for photographs. The language chosen generates meaning.
How important is media language?
First, the media provide an easily accessible source of language data for research and teaching purposes. Second, the media are important linguistic institutions. Their output makes up a large proportion of the language that people hear and read every day.
What are the 3 types of media and information languages?
There are three types of media codes, symbolic codes, technical codes and written codes. Conventions are expected ways in which codes are organised in a product.29-Sept-2017
What is language in media and information literacy?
'Language' in this sense means the technical and symbolic ingredients or codes and conventions that media and information professionals may select and use in an effort to communicate ideas, information and knowledge. Technical codes include sound, camera angles, types of shots and lighting.
How does media language differ from the other?
The different possible meanings in media texts depend on two things. The first is the way the signs and symbols in the text are 'read'. The second is the cultural background of the person 'reading' the text. ... Seeing the characters in a moving image text allows meaning to come across as non verbal communication.
What is the meaning of the word "text"?
In Media Studies, the word ‘text’ is used to describe any media product such as television programmes , photographs, adverts, film, newspaper adverts, radio programmes, web pages etc. ‘Texts’ are therefore the main point of our study in understanding how media languages create meaning.
What is the English language?
The English language itself is a set of codes: letters made up into words, words made up into sentences and sentences made up into paragraphs. Just as we learn to read the letters, words and sentences, so, too, we learn to ‘read’ media codes and languages.
What is the object of media studies?
The object of analysis in Media Studies is to understand the meaning of a text (w hether it be anovel, a film, a television programme, a still image and so on).When analysing images, it is common to distinguish between their form (how the image was created)and their content (what is in the image).
What is parole in writing?
Parole is the performance of the rules, referred to by Noam Chomsky as “whatthe speaker does”. To use the writing analogy above, langue is the grammar of English (the rules ofpunctuation, for example) and parole the piece of writing produced by a person who implicitlyunderstands the langue.
What is a long take in documentaries?
Some documentaries use “long take”, that is, very little editing, in order to create a sense ofreality.S patial relationships: As already discussed, continuity editing uses various rules, such as the 180-degree rule, to create coherent space.Temporal relationships: These are about how on-screen time is constructed.
Sound
There are two main types of sound used on audio-visual media language:
Editing
Editing refers to the stage in the film-making process in which sound and images are organised into an overall narrative. All the camera shots and sound is put together in order to make sense and tell a story.
What are the media languages?
Media languages. 1. MEDIA LANGUAGES/ CODES AND CONVENTIONS BY EMILY AND CHARLOTTE. 2. EXPLANATIONS…Codes and conventions: A way of constructing meaning in mediatexts to communicate ideas and impressions for an audience.Technical codes include camera angles, sound and lighting (howtechnology is used to create meaning).
Who is theorist of semiotics?
THEORISTSRoland Barthes: Semiotics• It‟s the study of signs, or of the social production of meaning by sign systems, of how things come to have significance by meaning.•. Barthes was a French linguist who pioneered semiotic analyses of cultural and media forms.•.
What are symbolic codes?
Symbolic codes include thelanguage, dress and actions of characters (mise-en-scene).Media languages: This is how the media communicates to theaudience. There are different types of media languages which includewritten, verbal, non-verbal, visual and aural. 3.
What is structuralist theory?
Structuralism is a set of early 20th century ideas andpositions which emphasized that meanings, whetherlinguistic or anthropological can only be understoodwithin social or psychological.Claude Levi-Strauss emphasized the importance ofstructuring oppositions in myth systems and in and THEORISTSin language. 7.
Is media literacy a special form of discourse?
Reprinted with permission. Any specialized form of discourse has its own unique language and media literacy is no exception. Even experienced media teachers are often bewildered by the seemingly interchangeable terminology used by writers and speakers in the field.
What is an analog audience?
Also refers to those media that have more credibility than their competition. Analog: Media software which has a physical quality and presence. Audience: The group of consumers for whom the media text was constructed as well as anyone else who is exposed to the text.
What is the process of suppressing a text or part of a text that is considered objectionable according to certain
Branding: The process by which a commodity in the marketplace is known primarily for the image it projects rather than any actual quality. Censorship: The practice of suppressing a text or part of a text that is considered objectionable according to certain standards.
What is a docudrama?
Docudrama: A filmed dramatization based on fact that combines documentary and fictional elements. In the production process, "based on" allows the creators of the text wide creative latitude and a docudrama is, at best, a skillful representation of a real person or event.
What is dominant in text?
Dominant: When a text is read by the audience in a way that is intended by the creators of the text. Flak: An organized attempt to influence media content, which can take the form of letters, phone calls, petitions, lawsuits and legislation. Genre: A category of media texts characterized by a particular style, form or content.
What is the genre of media?
Genre: A category of media texts characterized by a particular style, form or content. Hardware: The physical equipment used to produce, distribute and exhibit media texts. Hegemony/hegemonic: When dominant groups persuade subordinate groups that the dominant ideology is in their own best interests.
What is a jolt in text?
Jolts: Moments in a media text that are generated by a broad comedy, a violent act, movement within a frame, a loud noise, rapid editing, a. profanity or a sexually explicit representation, all of which are calculated to engage an audience's excitement.
What is media in business?
The term media, which is the plural of medium, refers to the communication channels through which we disseminate news, music, movies, education, promotional messages and other data.
What is mass media?
Because it refers to all means of communication, everything ranging from a telephone call to the evening news on television can be called media. When talking about reaching a very large number of people we say mass media.
How old are cave paintings?
The cave paintings at Lascaux in southwestern France, estimated to be over 17,000 years old, are no less viable expressions of media than our current TV shows and magazines. The Persian Empire – c. 550–330 BC – played a major role in the history of human communication through designed channels.
When did the internet start?
The notion of the Internet started in the 1960s in the USA during the Cold War, when the military and scientists were worried about a missile attack, which could knock out the telephone system.
Who was Thomas Carlyle?
Thomas Carlyle (1795-1881), a Scottish philosopher, satirical writer, essayist, historian and teacher claimed in the 1830s that the printing press created the modern world by destroying feudalism. Many historians say that the advent of the printing press was the birth of what we know today as media.
Is the Internet a major player?
The Internet has also emerged as a major player, as a rapidly-growing number of people globally get their news, movies, etc. online. Print Media includes all types of publications, including newspapers, journals, magazines, books and reports. It is the oldest type, and despite suffering since the emergence of the Internet, ...
What is broadcast media?
Broadcast Media refers to radio and TV, which came onto the scene at the beginning and middle of the 20th century respectively.

Camera Work
- Where the camera is placed is very important for how the audience understands a scene. The juxtaposition of the shots – in the script and the edit completes their understnding of what’s happening. Often scenes have and need an establishing shot – which is not necessarily the first shot of the scene – to establish the place and context of the action. The decison whether to use …
Denotation and Connotation
- These are two important words concerned with the way an audience understands the meaning of a media text. Denotation is the basic, literal meaning of what is in the picture or scene. Connotation means different interpretations suggested by the text, often associated with additional meaning, values, or ideology. The connotation depends less on the facts as shown in …
Mise-En-Scène
- We can call everything that is put in a scene by a French word mise-en-scène, which literally means put on the stage. This is a handy phrase once you know how to spell it because it includes all the elements of acting, location, set, production design, costume and make up, that are put in a scene to contribute to the meaning of the scene. How do you analyse mis-en-scène? We see the …
Location and Setting
- The set or location of any filmed drama is created to give meaning to the text. A documentary will also attempt to film contributors in locations that are relevant to the story or meaning of the text.
Lighting
- Things to look for in lighting: Is the lighting hard,lots of dark shadows and hard edges,as in film noir, or soft where the scene appears cosy and the light is diffused and may be slightly misty. Where does the main or key light come from? Does it come from more less where the camera is placed or from the side? It may come from an obvious source such as a street light or from the …
Costume and Make-Up
- This can sometimes assume importance to the viewer only in a period TV drama such as BBC’s The Tudors (Oct 2007), where the magnificent and period accurate costumes give the modern looking characters a historical presence. The sense of period realism is created purely by the costumes and original 16th century locations such as Hampton Court. The actors’ faces deliber…
The Acting
- Analysing the acting in a media text is possibly the hardest part of text analysis. It is too easy and not at all analytical to say the acting is either realistic or wooden. Describing an actor’s performance is subjective. It is possible to see if an actor is creating a believable role – believable in the sense that you as a member of an audience can believe in that character existing in the re…
Sound
- Media Language involves the use of sound and music to convey meaning and often to work on the emotional impact of a scene. The soundtrack of a film is a very complex mix of: dialogue recorded on location. 1. dialoguerecorded on location 2. dialogue recorded after filming, and dubbed in sync with the lip movement of the actors – virtually all the dialogue on major movies i…