For the purposes of this article, we’ll define sales blitz as a marketing-led, designed, and supported outbound sales campaign. It targets predefined buyer segments in a single or multiple territories, within a specified timeframe, with a single, consistent message. The goal of most sales blitzes is to generate pipeline.
What makes a successful sales Blitz?
Key pieces of the puzzle that make a successful sales blitz are planning the following aspects: • Target Market – Who are you going to call for appointments & why? • The customer call-to-action – Present a compelling reason to meet & during the appointment extend an enticing offer for next-step
What is the purpose of a blitz?
Since the objective of the blitz is to develop sales leads, a good deal of time and money would be wasted if a poor follow-up job was done. After each day's calls have been tabulated, the blitz forms need to be sorted by the "grades" given each blitzer.
What is a blitz calendar and do you need one?
“The blitz calendar fosters alignment between sales and marketing by establishing a shared set of goals and objectives,” says Tony. At a minimum the calendar should specify the date, topic, and team-specific responsibilities for each blitz.
How do you incentivize sales reps during a sales Blitz meeting?
Gift cards, Visa prepaid cards, and high dollar merchandise are just a few examples of clients incentivizing sales reps to make sales during blitz meetings. A tip: instant gratification is huge.
What is a blitz in business?
A blitz campaign is a marketing strategy designed to promote a product or a business quickly through the use of mass media; it is also called a "marketing blitz," a " time-based marketing campaign," and "intensive marketing." The idea behind a marketing blitz campaign is to have as many people see the business or ...
What is sales blitz and who are the blitzers?
A sales blitz is an intensive survey of a given geographical area to determine its market potential. The idea is to lay the groundwork for a sharp increase in business by gathering the information sales staff needs to do its job well.
What is a blitz day?
A sudden concerted effort to deal with something. Businesses that use Blitz Sales Days as a sales and marketing strategy probably want them to be seen as the second of the two definitions above: “a sudden, concerted effort to deal with something.”
How do you do the sales blitz?
Dos and don'ts of performing a sales blitzHave a specific task in mind, and make it as simple as possible. ... Focus everyone on a specific area or market segment.Equip each person with the tools necessary to accomplish this task.Thoroughly train them. ... Keep it short and sweet, like the three days in my example.More items...•
What is a blitz meeting?
A Blitz is 20 minutes or less; a meeting usually 1 hour. A Blitz is 6 people or less; a meeting can be anything up to 30 people. A Blitz has a single focus or challenge; a meeting has a multiple agenda. A Blitz can be called by anyone, at any time on any issue; a meeting is usually called by a senior person.
How can I get pumped up for cold calling?
0:030:50Preview | How To Get Pumped Up To Do Some Cold Calling - YouTubeYouTubeStart of suggested clipEnd of suggested clipYou have to really believe and love the product that you're selling right and i think if you can doMoreYou have to really believe and love the product that you're selling right and i think if you can do that. Before call blitz or before you're making dials.
What is a blitz in school?
However, this year after the CRCT is over there is a new district mandate in Clarke County to which third- and fifth-grade teachers must adhere. It's called the “Blitz.” Third- and fifth-grade teachers across the district have been asked to compile a list of students “projected to fail” the CRCT.
What is a sales blitz?
A sales blitz is an organized effort by a company to focus all of its sales force on a specific task in one territory. The most common task is to identify, qualify, and engage potential new customers, but a sales blitz could also be used to quickly communicate new product or service to a market.
What is Brightspot app?
Brightspot is prepared to amplify your event with creative design ideas, audio visual, theming, and branding. For the tech-savvy events, Brightspot creates and manages a mobile event app dedicated to your group. The app could help you go paperless for your event, increase attendee engagement, maximize network capabilities, and more.
Do blitz meetings have room rentals?
Since these blitz meetings are usually held at local offices, there are no sourcing needs and even better, there aren’t fees associated with room rentals. The two main expenses for these programs are F&B (catering in lunch for the group) and cost for sales incentive (prepaid Visa cards, gift cards, onsite merchandise).
What is a sales blitz?
A sales blitz is an organized effort by a company to focus all of its sales force on a specific task in one territory. The most common task is to identify, qualify and engage potential new customers, but a sales blitz could also be used to quickly communicate some hot new product or service to a market. The advantage here lies in focusing the ...
What is B2B sales?
Most B2B sales efforts are organized around a sales rep who is responsible for a specific set of accounts or geographic area. Typically, that rep is expected to grow the business with the current customers as well as identify and develop new prospects.
What information do you need to create a sales form?
You create a form for each salesperson, and they must collect the information specified on the form from each prospect. The information could include such basics as the name and title of the key contact person, information about the account, and a sense of the opportunity for your company.
What is a Sales Blitz?
The word "blitz" does not have any direct synonyms in a thesaurus. The dictionary would likely define it as:
How You Can Arrange A Sales Blitz Of Your Own
A sales blitz is an intensive survey of a given geographical area to determine its market potential. The idea is to lay the groundwork for a sharp increase in business by gathering the information sales staff needs to do its job well.
Who are The 'Blitzers'?
Anyone with a pleasant personality on a hotel's payroll can participate. Since the objective is not to sell but to gather information, the blitz team needn't be limited to members of the sales department. The idea is to extend the department's reach, not overload it with a new responsibility.
How many calls?
The answer for a full-blown blitz would likely be 30 calls a day. In six and a half hours each person should be able to conduct "30 calls" Depending on the area assigned, the number of calls will vary.
Blitz Preparation
Index cards should be used to record the addresses of all the calls that have got to be made. These cards are then assigned to the participants based on geographical territory.
Part of the 2011 Keys To Success Workshop Series
KEYS TO SUCCESS is the umbrella title for our 2011 programs, hospitality services and columns. This year's writings focus on a variety of topics for hotel owners, managers and professionals including "HOW TO" articles, HOSPITALITY CONVERSATIONS®, Lessons from the Field®, Hotel Common Sense® and Principles for Success
John Hogan, CHA CHMS CHE CHO
John J. Hogan is a career hotelier, author and educator who has held senior leadership with responsibility in several organizations involving operational, academic and entrepreneurial enterprise.
