what is product mix consistency

by Cyrus Jakubowski Published 3 years ago Updated 2 years ago

The consistency of the product mix refers to how closely relate the various product lines. are in end-use, production requirements, distribution channels or in some other way. For example: - P&G product lines are consistent insofar as they are consumer products that go through. the same distribution channels.

How to determine an optimal product mix?

Target cell. Our goal is to maximize profit (computed in cell D12).
Changing cells. The number of pounds produced of each product (listed in the cell range D2:I2)
Constraints. We have the following constraints: Do not use more labor or raw material than is available. ...

How to improve product mix?

How to Improve Product Mix

Product Modification. Product modification refers to changing a product's characteristics. ...
Changing Mix Width. The width of a product mix refers to the number of different product lines a company carries. ...
Altering Mix Depth. ...
Changing Mix Consistency. ...
Product Mix Decisions. ...
BCG Matrix. ...

What are the product mix strategies?

Product Mix Strategies

the percentage of a particular product (such as televisions, stereos, etc.) of the stores’ total inventory or compared to the total units on rent.
The number of individual products produced or sold by an organization. ...
The particular mix of products that the firm is marketing. ...

What are the elements of the product mix?

What is Product Mix

Width – Number of Product lines. Width or breath of the product mix means the total number of product lines that a company offers to sell.
Depth – Product Variation. Depth of a product mix means the total number of variations for each product a company offers within.
Length – Total Products. ...
Product Mix Consistency. ...

What does product mix consistency mean?

Product mix consistency refers to how closely products are linked to each other. Less the variation among products, more the consistency. For example, a company dealing in just dairy products has more consistency than a company dealing in all types of electronics.

What does consistent product mean?

Consistency is important to the overall success of every business. Providing consistent, high quality products allows your customers to know exactly what to expect every time they purchase your products. This increases trust in your brand and can have a significant impact on the number of products you sell.

What is product mix example?

Product Mix, another name as Product Assortment, refers to several products that a company offers to its customers. For example, a company might sell multiple lines of products, with the product lines being fairly similar, such as toothpaste, toothbrush, or mouthwash, and also other such toiletries.

What is meant by product mix?

A product mix is the total number of product lines and individual products or services offered by a company. Additionally referred to as product assortment or product portfolio. Product mixes vary from company to company. Some have multiple product lines with lots of products in each line.

Is P&G product mix consistency?

Procter & Gamble's product lines are consistent insofar as they are consumer products that go through the same distribution channels. The lines are less consistent insofar as they perform different functions for buyers.

How do you achieve product consistency?

5 Ways to Achieve Product ConsistencyData is king. Managing the quality of your data is crucial in achieving consistent results. ... Develop standard measures and procedures. ... Hire the right people. ... Perform a quality audit. ... Outsource what needs to be outsourced.

What is product mix and why is it important?

Product mix helps determine in which direction your company is heading, and the data accumulated by it helps you determine where you want to lead the company. It also helps you to be consistent with your targeted customers.

What are the types of product mix?

6 types of Product Mix pricing to push products in the marketLet us discuss each type of product mix pricing in detail.1) Product line pricing.2) Optional feature pricing.3) Captive product pricing.4) Two part pricing.5) By Product pricing.6) Product bundling pricing.

What are the 5 product mix strategies?

Five product mix pricing situationsProduct line pricing – the products in the product line.Optional product pricing – optional or accessory products.Captive product pricing - complementary products.By-product pricing – by-products.Product bundle pricing – several products.

What are the characteristics of product mix?

The four dimensions to a company's product mix include width, length, depth and consistency.Width: Number of Product Lines. ... Length: Total Products. ... Depth: Product Variations. ... Consistency is Relationship. ... Product Market Mix Strategy.

How do you determine the product mix?

Sales mix percentage is the number of one product's sales divided by the number of total products sold.

How can product mix be improved?

Products can be modified in three ways: quality, function and appearance. This approach will only work if the product can be modified and the modification is consistent with customer needs. Functional modifications improve the product's effectiveness, convenience or safety.

1. What is a Marketing Plan?

A marketing plan is a type of operational document which outlines the advertising strategy. The organization will implement this marketing plan to...

2. What is the Importance of a Marketing Mix?

The elements present in a marketing mix influence each other. They make up the business plan for a company that is handled right, this can give it...

3. Who are the Target Customers?

Target Customers or the Potential Customers whatever it is well known as is a broad group of customers who demand or get attracted to a specific pr...

4. What are the various types of product mixes?

The Product mix which is also known as product assortment or product portfolio refers to a complete set of products or services offered by a firm h...

5. Where can I download the Product Mix - Meaning, Definition, Example, and FAQs?

The students can avail the Product Mix - Meaning, Definition, Example, and FAQs from the website of Vedantu for free of cost. The website provides...

Width – Number of Product lines

Width or breath of the product mix means the total number of product lines that a company offers to sell. For instance, if a company offers milk and yogurts, it indicates that it has two lines. Similarly, a cosmetic company manufactures four different types of products – jewelry, cosmetics, fashion, and household items. Its product mix width is 4.

Depth – Product Variation

Depth of a product mix means the total number of variations for each product a company offers within. There may be different variations in the product e.g., size, flavor, taste, and many other characteristics. For example, Medicam sells four sizes, and two flavors of toothpaste mean that this line has a depth of eight.

Length – Total Products

The length of the product mix means total number of products within the company product lines. For example, if a company has 10 product lines and each line has 3 products, then length is (10×3) = 30.

Product Mix Consistency

Product mix consistency is the close relationship between different product lines. The more product variation means less product consistency. For example, a dairy company has two product lines milk and yogurt. Both lines have the same users and distribution channels. Due to low product variation and high product mix consistency.

What Do You Mean By Product Mix?

Marketing Mix Definition

A marketing mix includes various areas of focus as a comprehensive part of the market plan. The marketing mix is best defined as a common classification that begins with the four Ps:

What Does an Effective Marketing Plan Suggest?

To have a broader range of areas of marketing than to fixate on one area. This will help reach a wider audience, and with these four Ps in mind, the marketing professionals can maintain their focus better on the priority things.

Definition of Marketing Mix

Marketing is the set of actions, or tactics, which a company uses to promote its brand or its product image in the market. The 4Ps which are Price, Product, Place, and promotion make a typical product mix for the business to achieve a standing on the market.

Dimensions of a Product Mix

Width or breadth, that refers to the number of product lines which is offered by a company to its customers.

Example of a Product Mix

A popular and classic example of Product Mix is the brand Coca-Cola. For simplicity, let us assume that Coca-Cola oversees only two product lines that are soft drinks and juice (Minute Maid).

Importance of a Product Mix

The product mix of a firm is important to understand as it has a profound impact on the firm’s brand image. The following are the important points for the firm to expand its product mix:

Product mix definition

Product mix refers to the complete set of products or services offered by a business. These products or services are usually grouped within product lines, representing the different types of products offered

What is product mix answer?

The product mix is the total range of product lines and types a company has on sale for its customers.

What is a product mix, and what is a product item?

A product item is a specific product version that can be designated as a distinct offering among an organization’s products. Put simply, while the Coca-Cola Company has a product mix, and the Coca-Cola labeled products would be a product line, a single can of Coca-Cola is a product item.

Why are product mixes important?

Understanding the concept of a product mix can help your business in multiple ways. Keeping a well-maintained product mix will:

General FAQ

A product mix refers to the complete range of products a company offers. To elaborate slightly, a product mix refers to every product item and product line a company offers to its customers.

What Is Product Mix?

Product mix, also known as product assortment, refers to the total number of product lines that a company offers to its customers. The product lines may range from one to many and the company may have many products under the same product line as well. All of these product lines when grouped together form the product mix of the company.

Product Mix Example

Coca-Cola has product brands like Minute Maid, Sprite, Fanta, Thumbs up, etc. under its name. These constitute the width of the product mix. There are a total of 3500 products handled by the Coca-Cola brand. These constitute the length. Minute Maid juice has different variants like apple juice, mixed fruit, etc.

Go On, Tell Us What You Think!

Did we miss something? Come on! Tell us what you think of this article in the comments section.

Pepsi Product Mix example

In case you don’t know, PepsiCo is a big company that owns different brands, not only the famous Pepsi beverage.

1. Improving your margins with a proper Product Mix

Sometimes, companies don’t get their margins from the product they advertise but from the products next to it.

2. Attracting new customers with Product Mix

Normally, as soon as you have a successful product on the market, your customers will start being well defined.

3. Diversified Income sources with Product mix

As you may already know, it is better to have multiple income sources rather than a single one.

The Product Mix

Before turning to the product mix decisions, we first have to know what the product mix actually is. The product mix, also called product portfolio, is the set of all product lines and items that a company offers for sale. For instance, the product mix of Colgate consists of three product lines: oral care, personal care and pet nutrition.

4 Dimensions of the Product Mix – 4 Product Mix Decisions

Four important dimensions of a product mix can be identified. These are: width, length, depth, and consistency. The first of the product mix decisions refers to the product mix width. The width is all about the number of different product lines the company carries. As mentioned in the previous example, Colgate has 3 product lines.

4 Ways to increase business with Product Mix Decisions

We can identify four ways in which a company can increase its business on basis of the four product mix decisions determined above.

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20. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:167
21. /vendor/laravel/jetstream/src/Http/Middleware/ShareInertiaData.php:61
22. /vendor/laravel/framework/src/Illuminate/Pipeline/Pipeline.php:167
23. /vendor/laravel/framework/src/Illuminate/Routing/Middleware/SubstituteBindings.php:50

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Bindings	0. header
Backtrace	15. /vendor/outl1ne/nova-menu-builder/src/helpers.php:32 17. /vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54 18. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 19. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:261 20. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:205

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Bindings

0. header

Backtrace

15. /vendor/outl1ne/nova-menu-builder/src/helpers.php:32
17. /vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
18. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
19. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:261
20. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:205

Metadata
Bindings	0. 1
Backtrace	19. /vendor/outl1ne/nova-menu-builder/src/Models/Menu.php:35 20. /vendor/outl1ne/nova-menu-builder/src/helpers.php:33 22. /vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54 23. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 24. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:261

Metadata

Bindings

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Backtrace

19. /vendor/outl1ne/nova-menu-builder/src/Models/Menu.php:35
20. /vendor/outl1ne/nova-menu-builder/src/helpers.php:33
22. /vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
23. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
24. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:261

Metadata
Backtrace	24. /vendor/outl1ne/nova-menu-builder/src/Models/Menu.php:35 25. /vendor/outl1ne/nova-menu-builder/src/helpers.php:33 27. /vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54 28. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45 29. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:261

Metadata

Backtrace

24. /vendor/outl1ne/nova-menu-builder/src/Models/Menu.php:35
25. /vendor/outl1ne/nova-menu-builder/src/helpers.php:33
27. /vendor/laravel/framework/src/Illuminate/Routing/Controller.php:54
28. /vendor/laravel/framework/src/Illuminate/Routing/ControllerDispatcher.php:45
29. /vendor/laravel/framework/src/Illuminate/Routing/Route.php:261

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Bindings	0. publish
Backtrace	14. /app/View/Composers/SidebarView.php:22 15. /app/View/Composers/SidebarView.php:12 16. /vendor/laravel/framework/src/Illuminate/View/Concerns/ManagesEvents.php:124 17. /vendor/laravel/framework/src/Illuminate/View/Concerns/ManagesEvents.php:162 20. /vendor/laravel/framework/src/Illuminate/View/Concerns/ManagesEvents.php:177

Metadata

Bindings

0. publish

Backtrace

14. /app/View/Composers/SidebarView.php:22
15. /app/View/Composers/SidebarView.php:12
16. /vendor/laravel/framework/src/Illuminate/View/Concerns/ManagesEvents.php:124
17. /vendor/laravel/framework/src/Illuminate/View/Concerns/ManagesEvents.php:162
20. /vendor/laravel/framework/src/Illuminate/View/Concerns/ManagesEvents.php:177

Metadata
Bindings	0. 40794
Backtrace	21. view::2dd102cf0462e89a4d4d8bc77355d767652bf9aa:15 23. /vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:108 24. /vendor/laravel/framework/src/Illuminate/View/Engines/PhpEngine.php:58 25. /vendor/livewire/livewire/src/ComponentConcerns/RendersLivewireComponents.php:69 26. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:61

Metadata

Bindings

0. 40794

Backtrace

21. view::2dd102cf0462e89a4d4d8bc77355d767652bf9aa:15
23. /vendor/laravel/framework/src/Illuminate/Filesystem/Filesystem.php:108
24. /vendor/laravel/framework/src/Illuminate/View/Engines/PhpEngine.php:58
25. /vendor/livewire/livewire/src/ComponentConcerns/RendersLivewireComponents.php:69
26. /vendor/laravel/framework/src/Illuminate/View/Engines/CompilerEngine.php:61

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