Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message.
What is an example of peripheral route persuasion?
What is an example of peripheral route persuasion? The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. For example, a listener may decide to agree with a message because the source appears to be an expert, or is attractive.
What is central and peripheral route?
The central route to persuasion uses facts and information to persuade potential consumers. The peripheral route uses positive association with cues such as beauty, fame, and positive emotions. What is central route and peripheral route? Central route to persuasion occurs when a person is persuaded by the content of the message.
What peripheral should I get?
What You Need to Know
- There are more than 100 types of peripheral neuropathy, each with its own set of symptoms and prognosis.
- Peripheral neuropathy has many different causes. ...
- The most common type of peripheral neuropathy is diabetic neuropathy, caused by a high sugar level and resulting in nerve fiber damage in your legs and feet.
What is central route processing?
They are:
- Persuasive communication Message given is one-sided and shows benefits.
- Motivation to process When a message is directly related to the person involved, the person will be willing to change his/her attitudes and behavior according to the message.
- Ability to process People do not get influenced while he/she is distracted and not listening. ...
What is central and peripheral route processing?
0:342:274.6 Central and Peripheral Route - YouTubeYouTubeStart of suggested clipEnd of suggested clipThe peripheral route however is a shortcut it's activated by so called peripheral cues like humorMoreThe peripheral route however is a shortcut it's activated by so called peripheral cues like humor credibility of the source fear or desire the theory tells us that persuasive attempts should take into
What is meant by peripheral route to persuasion?
the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information. See also elaboration; elaboration-likelihood model.
What is peripheral route in advertising?
The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message. For example, a listener may decide to agree with a message because the source appears to be an expert, or is attractive.Jan 20, 2017
Which is the best example of peripheral route persuasion?
Which of the following is the best example of peripheral route persuasion? Don knows that drinking too much liquor is a costly habit that is bad for his health, but he continues to drink large amounts of liquor. He also thinks he is a smart person that makes good choices.
When should you use peripheral route to persuasion?
The peripheral route to persuasion occurs when a person is persuaded by something other than the argument that's central to the merits of the product or idea being put forth, while the central route to persuasion occurs when a person is persuaded by the actual argument about the merits of the product or idea.Oct 14, 2021
Why do you think the peripheral route for persuasion is effective?
Attitudes about objective facts are more influenced by a dissimilar source. If the audience is taking the peripheral route, longer messages tend to be more persuasive than shorter ones.
What is the difference between central and peripheral route?
In the ELM, persuasion based on relatively high degrees of thinking is called the central route to persuasion, whereas persuasion that occurs with relatively little thinking is called the peripheral route to persuasion.
What are examples of peripheral cues?
An example of a peripheral cue could be the perceived credibility or the attractivenes of the source. Persuasive messages which are processed through the peripheral route are not likely to change attitudes or habits. They only cause short-term behaviour changes. Most of the tactics I spoke about are peripheral cues.May 7, 2010
What is peripheral processing in real life?
Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message.
What is peripheral influence?
peripheral route persuasion: one person persuades another person; an indirect route that relies on association of peripheral cues (such as positive emotions and celebrity endorsement) to associate positivity with a message. persuasion: process of changing our attitude toward something based on some form of ...
Who came up with peripheral route persuasion?
The ELM was developed by Richard E. Petty and John Cacioppo in 1980. The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change. The ELM proposes two major routes to persuasion: the central route and the peripheral route.
What is the peripheral route to persuasion?
The peripheral route to persuasion occurs when a person is persuaded by something other than the argument that's central to the merits of the product or idea being put forth, ...
What are the two methods of persuasion?
According to Petty and Cacioppo, there are two methods by which people can be persuaded: peripherally or centrally.
Peripheral Route
Rather than examining issue-relevant arguments the peripheral route has people examine the message quickly or focus on simple cues to help them decide whether to accept the position advocated in the message.
Central Route
The central route is when people process information centrally, as they carefully evaluate message arguments and ponder implications of the communicators ideas.
Learn more about Peripheral Route Processing
Take a deep dive into Peripheral Route Processing with our course Design Thinking: The Ultimate Guide .
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What is a good example of central route persuasion?
While watching television, a person who is interested in cars sees a car advertisement. Though the person has a car, the person gets influenced by the features shown of a new model of car.
Which route of persuasion is more effective?
The central processing route is activated when high cognitive involvement is required in a purchase, where methods explaining specifics will be most effective, whereas peripheral processing is more emotion based where clever use of cues can be used in order to help persuade a person to buy a product.
What are the models of persuasion?
The two most prominent dual process models are the elaboration likelihood model and the heuristic systematic model. They both postulate that persuasion operates via two different modes of information processing. One is more effortful and more deliberate, whereas the other is less resource demanding and less analytical.
Which of the following is a difference between the central and peripheral routes to persuasion?
The central route to persuasion consists of thoughtful consideration of the arguments (ideas, content) of the message. The peripheral route to persuasion occurs when the listener decides whether to agree with the message based on other cues besides the strength of the arguments or ideas in the message.
What are the two main routes of attitude persuasion?
There are two primary routes to persuasion. The central route to persuasion uses facts and information to persuade potential consumers. The peripheral route uses positive association with cues such as beauty, fame, and positive emotions.
What is an example of foot in the door phenomenon?
The foot-in-the-door technique is when a small request is initially made in order to get a person to later agree to a bigger request. An example of this is when a friend asks to borrow a small amount of money, then later asks to borrow a larger amount.
What are the two main routes of persuasion in the Elm called?
The ELM proposes two major routes to persuasion: the central route and the peripheral route.
