peripheral processing [ pə′rif·ə·rəl ′prä‚ses·iŋ] (computer science) Processing that is carried out by peripheral equipment or by an auxiliary computer.
What is peripheral processing in psychology?
Peripheral processing occurs when individuals do not have the motivation or ability to process the communication, but they connect with or are attracted to a peripheral cue in the communication such as a source, word, or attractive image. Should livestock images provide historical reference or modern reality?
What is the peripheral processing route?
Peripheral Processing Route Rather than examining issue-relevant arguments the peripheral route has people examine the message quickly or focus on simple cues to help them decide whether to accept the position advocated in the message.
What are peripheral devices and how do they work?
What are Peripheral Devices? Peripheral devices are those devices that are linked either internally or externally to a computer. These devices are commonly used to transfer data. The most common processes that are carried out in a computer are entering data and displaying processed data.
What are the different types of peripherals in computer?
The most common peripherals are a printer, scanner, keyboard, mouse, tape device, microphone, and external modem that are externally connected to the computer. The following are some of the commonly used peripherals − The keyboard is the most commonly used input device. It is used to provide commands to the computer.
What is central and peripheral processing?
The central route to persuasion uses facts and information to persuade potential consumers. The peripheral route uses positive association with cues such as beauty, fame, and positive emotions.
What does peripheral route persuasion mean?
the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the central merits of attitude-relevant information. See also elaboration; elaboration-likelihood model.
What are peripheral cues in psychology?
a factor that is external to the merits of an argument and that can be used to provide a relatively low-effort basis for determining whether an attitude object should be positively or negatively evaluated. See also elaboration-likelihood model; peripheral route to persuasion.
What is an example of central route processing?
For example, a TV ad that presents laboratory findings to demonstrate the effectiveness of an acne treatment would be using the Central Route to Persuasion, as opposed to one that only uses a celebrity endorser.
What does peripheral route mean?
The peripheral route is an indirect route that uses peripheral cues to associate positivity with the message (Petty & Cacioppo, 1984). Instead of focusing on the facts and a product's quality, the peripheral route relies on association with positive characteristics such as positive emotions and celebrity endorsement.
What is peripheral influence?
The peripheral route to persuasion occurs when a person is persuaded by something other than the argument that's central to the merits of the product or idea being put forth, while the central route to persuasion occurs when a person is persuaded by the actual argument about the merits of the product or idea.
What is peripheral processing in real life?
Peripheral Route Processing (also known as Peripheral Route To Persuasion) occurs when someone evaluates a message, such as an advertisement, on the basis of physical attractiveness, background music, or other surface-level characteristics rather than the actual content of the message.
What are peripheral cues examples?
An example of a peripheral cue could be the perceived credibility or the attractivenes of the source. Persuasive messages which are processed through the peripheral route are not likely to change attitudes or habits. They only cause short-term behaviour changes. Most of the tactics I spoke about are peripheral cues.
What is the peripheral route to persuasion example?
What is an example of peripheral route to persuasion? An example of the peripheral route to persuasion would be when someone agrees with a speaker because the speaker is attractive and brought pizza to the presentation.
What is central route processing?
Central route processing occurs when message interpretation characterized by thoughtful consideration of the issues and arguments used to persuade. In central route processing, people are swayed in their judgments by the logic. Merit, and strength of arguments.
Why do you think the peripheral route for persuasion is effective?
If the audience is taking the peripheral route, longer messages tend to be more persuasive than shorter ones. For readers taking the peripheral route, the mere length of the message may be enough to gain their acceptance.
What route of persuasion central vs peripheral do the advertisers use?
Commercial advertisements use peripheral route while informative programs use the central route to persuasion. Central route transformations last longer than that of the peripheral route. There is high-involvement processing in central route whereas low-involvement processing in the peripheral route of persuasion.
What is the peripheral route to persuasion example?
What is an example of peripheral route to persuasion? An example of the peripheral route to persuasion would be when someone agrees with a speaker because the speaker is attractive and brought pizza to the presentation.
What is central and peripheral route to persuasion?
Central route to persuasion occurs when a person is persuaded by the content of the message. Peripheral route to persuasion occurs when a person is persuaded by something other than the message's content.
What is an example of central route persuasion?
Examples of Central Route Persuasion While watching television, a person who is interested in cars sees a car advertisement. Though the person has a car, the person gets influenced by the features shown of a new model of car.
Why do you think the peripheral route for persuasion is effective?
If the audience is taking the peripheral route, longer messages tend to be more persuasive than shorter ones. For readers taking the peripheral route, the mere length of the message may be enough to gain their acceptance.
Biomaterials for the repair of peripheral nerves
Axons are the long peripheral processes of neurons whose cell bodies lie more centrally in either sensory or autonomic ganglia or in the spinal cord. They are associated along their entire length with Schwann cells.
Managing the DSP Software Development Effort
This section will describe a simple example that brings together the various DSP development phases and tooling to produce a fully integrated DSP application. Figure 15-5 shows the simple model of a software system.
Managing the DSP Software Development Effort
Robert Oshana, in DSP Software Development Techniques for Embedded and Real-Time Systems, 2006
A Fieldbus for Safety-Related Real-Time Operation Supporting Forward Recovery From Redundant Nodes
Martin Skambraks, Peter Neumann, in Fieldbus Systems and Their Applications 2005, 2006
Central and Peripheral Mechanisms in Motor Control
The major challenge facing researchers of human motor control lies in elucidating the manner in which central and peripheral processes interact in coordinating movements. It is misleading to assume that sensory feedback, important though it may be, is always necessary to elicit further motor output.
Cochlear Prostheses
Sensorineural deafness caused peripherally can result from serious damage to the hair cells or to the auditory nerve. Clearly, if the neurons of the hearing nerve are damaged, their peripheral processes cannot be driven, and stimulation from sites in the cochlea will not work.
Protection and Repair of Hearing
Richard A. Altschuler, ... Josef M. Miller, in Principles of Tissue Engineering (Fourth Edition), 2014
Peripheral Route
Rather than examining issue-relevant arguments the peripheral route has people examine the message quickly or focus on simple cues to help them decide whether to accept the position advocated in the message.
Central Route
The central route is when people process information centrally, as they carefully evaluate message arguments and ponder implications of the communicators ideas.
Keyboard
The keyboard is the most commonly used input device. It is used to provide commands to the computer. The commands are usually in the form of text. The keyboard consists of many keys such as function keys, numeric keypad, character keys, and various symbols.
Monitor
The most commonly used output device is the monitor. A cable connects the monitor to the video adapters in the computer’s motherboard. These video adapters convert the electrical signals to the text and images that are displayed. The images on the monitor are made of thousands of pixels. The cursor is the characteristic feature of display devices.
Printer
Printers provide a permanent record of computer data or text on paper. We can classify printers as impact and non-impact printers. Impact printers print characters due to the physical contact of the print head with the paper. In non-impact printers, there is no physical contact.
Magnetic Tape
Magnetic tapes are used in most companies to store data files. Magnetic tapes use a read-write mechanism. The read-write mechanism refers to writing data on or reading data from a magnetic tape. The tapes sequentially store the data manner.
Magnetic Disk
There is another medium for storing data is magnetic disks. Magnetic disks have high-speed rotational surfaces coated with magnetic material. A read-write mechanism is used to achieve access to write on or read from the magnetic disk. Magnetic disks are generally used for the volume storage of programs and information.
What is the peripheral route to persuasion?
The peripheral route to persuasion occurs when a person is persuaded by something other than the argument that's central to the merits of the product or idea being put forth, ...
What are the two methods of persuasion?
According to Petty and Cacioppo, there are two methods by which people can be persuaded: peripherally or centrally.
