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what is a link in typography

by Miss Gisselle Robel Published 3 years ago Updated 2 years ago

Link – The stroke that connects the top and bottom part (bowl and loop) of a two–story lowercase g. Loop – The lower portion of the lowercase g. Serif – The projections extending off the main strokes of the characters of serif typefaces.

Definition: In typeface anatomy, the link is that small, usually curved stroke that connects the bowl and loop of a double-storey g. Also Known As: neck, terminal. A connecting element or factor.

Full Answer

What does

What does the element's media type mean?

Describes the linked resource's media type (MIME type). The type attribute of the <link> element tells the browser what kind of resource you are linking to. The value of type is a media type, formerly known as a MIME type. The most common value of type is perhaps text/css, which is used when linking to an external stylesheet.

What is hyperlink in web design?

Hyperlink. Alternatively referred to as a link and web link, a hyperlink is an icon, graphic, or text that links to another file or object. The World Wide Web is comprised of hyperlinks linking trillions of pages and files to one another.

What is the difference between and ?

Link types. If the element is <a> or <area>, it indicates that the hyperlink leads to a resource giving further help about the parent of the element, and its descendants. If the element is <link> it indicates that the hyperlink leads to a resource giving further help about the page as a whole.

What is a loop in typography?

Loop/Lobe. In a double-storey 'g', the loop is the enclosed or partially enclosed counter below the baseline that is connected to the bowl by a link. The enclosed or partially enclosed extenders on cursive 'p', 'b', 'l', and similar letters are also called loops.

What is a spine in typography?

Spine. The core, left-to-right stroke which curves in the letter “s”. Depending on the typeface, the spine may be nearly vertical or nearly horizontal.

What are the parts of a font?

A font is a collection of characters and symbols that share a common design. The three major elements of this design are referred to as typeface, style, and size.

What is an arm in typography?

arm: a secondary stroke that extends horizontally or diagonally from a stroke at the top and does not connect to another stroke. ascender: the part of a lowercase letter that extends above the x-height.

What is Apex in typography?

Apex: The uppermost connecting point of a letterform where two strokes meet; may be rounded, sharp/pointed, flat/blunt, etc.

What are points on a font called?

The point size is also used to measure leading (line-height), line length and other elements, apart from font size. In digital typefaces, one point is equal to 1/72 of an inch. Twelve points make one pica. Six picas make one inch.

What are the holes in letters called?

In typography, a counter is the area of a letter that is entirely or partially enclosed by a letter form or a symbol (the counter-space/the hole of). The stroke that creates such a space is known as a "bowl". Latin letters containing closed counters include A, B, D, O, P, Q, R, a, b, d, e, g, o, p, and q.

What are the tails on fonts called?

This is the font you want to use for print work. This type of font has the small lines that tail from the edges of the letters. These little tails are called serifs.

What is a beak typography?

Definition: A beak is a type of decorative stroke at the end of the arm of a letter, connected to the arm by the terminal. Similar to a spur or serif, it is usually more pronounced.

What is a crossbar in typography?

Crossbar (6): These are the strokes that connect two separate lines in capital letters such as A and H, or the horizontal stroke in the lowercase t. Ascender (5): When the stroke of a lowercase letter goes above the meanline such as with l.

What is typography design?

In short, typography design is the art of arranging a message in a readable and aesthetically pleasing composition. It’s an integral element of design. Typography doesn’t ask the designer to draw their own letterforms, but to instead work with typefaces that already exist.

Where are the crossbars in the letters E and A?

The crossbars in the letters E and A theoretically are found at the middle of the letter , one might think. Well, think again. In order for the letter to look well balanced, they need to be moved just a bit. You can clearly see that the crossbar is off centered by turning the letter upside down.

What is the mode radical serif style?

By the late 18th and early 19th centuries, a mode radical serif style was born: the Modern. We can recognise this style by the sharp weight contrast and the thin, straight serifs.

How to make the letter O symmetrical?

To make the letter O seem symmetrical and consistent in weight, we actually need to make it—not consistent in weight. Flip the letter O 90° and you’ll realize that the sides are a bit thicker than the top and bottom .

Why do we use positive tracking?

In most cases one will apply positive tracking rather than negative, in order to create a more open and airy composition. The bigger the text gets, the bigger the space between the letters gets and so the tracking needs to decrease. Similarly, if the text size gets smaller, we need to increase the tracking.

Do you need to increase tracking if text size gets smaller?

Similarly, if the text size gets smaller, we need to increase the tracking. Increasing the tracking can get tricky, as we often have the tendency to apply more than actually needed. A tip to remember is that uppercase letters allow a more generous tracking than lowercase.

What is typography in design?

To put it simply, typography is the appearance of text. It’s one of the most important features of every composition, both in the digital and physical worlds. Today, there are unlimited fonts to choose from and endless tricks to improve your skills as a designer. Here’s a beginner’s guide to the fundamental typography rules and tricks, ...

Why is it important to know the basic elements of typography?

They will give you some basic knowledge about how you can skillfully edit your text, and not look for an immediate way out of your editor when working on your design.

What is the difference between a typeface and a font?

Sometimes you might come across these two terms being mixed in a context, but what you need to remember is that a typeface is a collection of fonts and their variations, while a font is one of the text styles included in a typeface. So, to make it easy, a typeface is made up of different fonts.

What is the process of giving your text a visual appearance?

To put it simply, typography is the process of giving your text a visual appearance. It’s in every aspect of our lives, in many styles and shapes. There are four main typefaces that text fonts fall into - serif, sans serif, script, and display.

Why is typography important?

The most important rule of typography is to make your text readable. Small, confusing font or dark backgrounds with dark text and such will make your text unintelligible. Don’t choose colors or fonts because they are your favorites, instead consider them from someone else’s point of view.

What type of font has a line at the bottom of the letter?

Serif. These typefaces, also known as the Humanist style, add a tiny line at the bottom of letters. The serif typefaces were inspired by traditional calligraphy and are considered to be the most famous and oldest font styles. Some sources state that they’ve been around since the 15th century.

What is serif typeface?

Serif typefaces are known as a more formal style, so you can find them in newspapers, books, and magazines. They are also customizable since most of them have italics, bolds, small caps, and other options. Even though serif is characterized by a “foot” shown at the bottom of a letter, there are many variations of them.

What is an oblique letter?

Oblique letters are merely slanted versions of the standard roman form, often arrived at by mechanical means.

What is kerning type?

The art of adjusting the proximity of adjacent letters to optimise the overall visual appeal and readability. Kerning will depend on the shapes of the letterforms within each pair. In the example above, the top pairs of letters have not been kerned. In the lower pairs, the spacing between the letters has been narrowed to suit the shapes of the characters. For more info, take a look at our 10 top tips for kerning type.

What is a serif in letters?

A flare or terminating flourish at the end of a letterform's strokes, believed to originate from the Roman tendency to paint letters onto marble before chiselling them out. The serifs are circled in the left hand text in the image above. On the right you can see a sans-serif font. Serif fonts are typically used for printed matter, while sans serifs are more suited for screen-based type.

What is the lower part of the letter G called?

Loop / lobe. The lower part of the letter 'g' is known as its loop or lobe. It can be open (above right) or closed (left). It's also sometimes called the tail – a term that also takes in the lower portion of letter 'y'.

What is an em in text?

Em is a long horizontal dash (—), equal to the current point size of text. Sometimes referred to as 'Mutton' to distinguish it from the very similar-sounding En. It's the width of a letter 'm'.

What is a display font?

Any typeface intended to be used in short bursts – rather than for blocks of text – can be defined as a display font. Display fonts are often created just for use at large point sizes, as with headlines and titles.

What is a drop cap?

An oversized letter, typically used at the start of a paragraph. It 'drops' into two or more lines of text , but can also climb upwards. The above example is taken from Jessica Hische's Daily Drop Cap series.

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A Brief History of Typography —

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What is typography design? In short, typography design is the art of arranging a message in a readable and aesthetically pleasing composition. It’s an integral element of design. Typography doesn’t ask the designer to draw their own letterforms, but to instead work with typefaces that already exist. This process re…
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Typography Design Terms You Need to Know —

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Recognizing Typographic Illusions —

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The Rules of Typography Design —

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The Power of Typography —

  • Typography design has massive power to influence a message. When used in the right way—a proper combination of style, size, hierarchy, kerning and line spacing—there’s nothing you cannot express with it. From formal and elegant pages to dynamic and mind-bending compositions, you can do whatever your imagination can come up with. By understanding the rules and facts abou…
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