What is an example of high learning product?
High Learning product - a product for which significant customer education is required. This results in an extended introduction period. Example: microwave ovens. Low Learning product - a product whose sales begin immediately because little learning is required by the consumer and benefits are readily tangible. Click to see full answer.
What is the difference between high and low learning products?
What is a high learning product? High Learning product - a product for which significant customer education is required. This results in an extended introduction period. Example: microwave ovens. Low Learning product - a product whose sales begin immediately because little learning is required by the consumer and benefits are readily tangible.
What is a high involvement product?
A high involvement product is a product where extensive thought process is involved and the consumer considers a lot of variables before finally making a purchase decision. Many times, high involvement purchases involve multiple buyers or multiple influencers who influence a single buyer. An example of multiple people being involved in buying ...
What is a high learning product in marketing?
a high-learning product requires significant customer education and there is an extended introductiory period. A low-learning product requires little cutomer educaion becuase the benefits of purchase are readily understood, resulting in immediate sales.
What are the different phases stages of the product category life cycle?
A product life cycle is the length of time from a product first being introduced to consumers until it is removed from the market. A product's life cycle is usually broken down into four stages; introduction, growth, maturity, and decline.
At what stage of the PLC product life cycle can a higher price usually be charged?
Start low increase later. Price skimming – keeping the price high initially if the product is unique and the company can charge a high price for it.
What happens during the maturity stage?
Maturity The maturity stage is when the sales begin to level off from the rapid growth period. At this point, companies begin to reduce their prices so they can stay competitive amongst growing competition.
What are the 5 stages of product development?
Five Phases of the New Product Development ProcessIdea Generation. This is the initial stage where a business sources for ideas regarding a new product. ... Screening. The generated ideas must go through a screening process to filter out the viable ones. ... Concept Development. ... Product Development and Commercialization.
What is product life cycle strategies?
Guide. The product life cycle contains four distinct stages: introduction, growth, maturity and decline. Each stage is associated with changes in the product's marketing position. You can use various marketing strategies in each stage to try to prolong the life cycle of your products.
What are the 4 stages of production?
As mentioned above, there are four generally accepted stages in the life cycle of a product—introduction, growth, maturity, and decline.
In which phase of a product's life cycle is there the greatest opportunity to reduce the overall cost of the product?
The maturity stage is usually the longest of the four life cycle stages, and it is not uncommon for a product to be in the mature stage for several decades. A savvy company will seek to lower unit costs as much as possible at the maturity stage so that profits can be maximized.
What is a high learning product?
A high-learning product is one for which significant customer education is required and there is an extended introductory period (Figure 10-3A). It may surprise you, but personal computers had this life-cycle curve. Consumers in the 1980s had to learn the benefits of owning the product or be educated in a new way of performing familiar tasks. Convection ovens for home use required consumers to learn a new way of cooking and alter familiar recipes used with conventional ovens. As a result, these ovens spent years in the introductory period. In contrast, sales for a low-learning product begin immediately because little learning is required by the consumer, and the benefits of purchase are readily understood (Figure 10-3B). This product often can be easily imitated by competitors, so the marketing strategy is to broaden distribution quickly. In this way, as competitors rapidly enter, most retail outlets already have the innovator's product. It is also important to have the manufacturing capacity to meet demand. A successful low-learning product is Gillette's Fusion razor. This product achieved $1 billion in worldwide sales in less than three years. FIGURE 10-3 Alternative product life-cycle curves based on product types. Note the long introduction stage for a high-learning product compared with a low-learning product. Read the text for an explanation of different product life-cycle curves.
What is a fashion product?
A fashion product (Figure 10-3C) is a style of the times. Life cycles for fashion products frequently appear in women's and men's apparel. Fashion products are introduced, decline, and then seem to return. The length of the cycles may be months, years, or decades. Consider women's hosiery. Product sales have been declining for years. Women consider it more fashionable to not wear hosiery—bad news for Hanes brands, the leading marketer of women's sheer hosiery. According to an authority on fashion, “Companies might as well let the fashion cycle take its course and wait for the inevitable return of pantyhose.”8 A fad experiences rapid sales on introduction and then an equally rapid decline (Figure 10-3D). These products are typically novelties and have a short life cycle. They include car tattoos, described as the first removable and reusable graphics for automobiles, and vinyl dresses and fleece bikinis.9 The Product Life Cycle and Consumers The life cycle of a product depends on sales to consumers. Not all consumers rush to buy a product in the introductory stage, and the shapes of the life-cycle curves indicate that most sales occur after the product has been on the market for some time. In essence, a product diffuses, or spreads, through the population, a concept called the diffusion of innovation.10 Some people are attracted to a product early. Others buy it only after they see their friends or opinion leaders with the item. Figure 10-4 shows the consumer population divided into five categories of product adopters based on when they adopt a new product.
When learning is viewed as a product, and the same performance measures apply to all students, instruction can be reduced?
When learning is viewed as a product, and the same performance measures apply to all students, instruction can be reduced to cookie-cutter teaching: same pieces of information delivered and same level of support provided is sufficient for all students. This is also visible in classroom practices: providing students with an example of the ready product and asking them (more or less) to copy that – whether it is an art project, notes, homework, essay or something else. There is not much room for individualization or differentiation, because the finished products are the measurement showing that learning has happened – which of course is not reality, but may greatly satisfy administrators and policymakers. What surprises me is how heavily behaviorism is still emphasized in education.
When learning is seen as a product, the emphasis of the learning-teaching interaction is in instruction?
The reality is different, as any curriculum leader can tell you. At any given moment of time any given classroom has several ongoing curricula: intended, written, taught, actualized, learned, etc., so we cannot simply look at the learning product. This product may be a paper, worksheet, notes, homework, essay, grade, etc., that we use to measure the results of students’ learning.
What are the components of independent learning?
While observing these students we can see them intentionally influencing their own learning behaviours, and Bandura (2006, p.164-165) described the four following components in their engagement: the intentionality of their learning, the forethought of their actions, their self-reactiveness and self-reflectiveness. Of course, to be able to do all this, students must have certain amount of freedom in the classroom, which is why I am so fervently advocating for providing more choices in classrooms. Choosing is a skill that can (and should) be taught and learned, and it only grows when students have ample opportunities to try choosing in an emotionally safe learning environment, where mistakes are not only allowed but celebrated.
How to approach educational quality?
One way of approaching educational quality [1] is to see it as perfection of the learning process, where everybody involved is required to contribute to the quality of outcome, and can be held accountable for her/his own part. Isn’t this what we want for our students? For every student to be successful in their studies, and also have ownership over their achievements?
How to support students in their learning process?
Maybe the easiest way to support students’ learning process is to provide accurate and timely feedback. This strengthens the fourth component of independent learning, student self-reflection, which is too often overlooked. Feedback has been statistically identified as one of the important teaching-learning factors (Hattie & Timperley, 2007), because it enhances both the learning process and the product we get as an end result of successful learning. Students self-evaluation is an important classroom practice, because it combines feedback and self-reflection.
Why is it so hard to be intrinsically engaged in learning?
One main problem is that “ students are typically presented as the customers of engagement, rather than coauthors of their learning ”. [1] It is really, really hard to be intrinsically interested and very engaged with things you cannot control, or in activities that are mandated by someone else. To be engaged in the learning process students must be given ownership for their learning. This ownership grows from personal and situational choices within the learning experience.
Is learning a multidimensional phenomenon?
Learning is a multidimensional phenomenon, which makes it even harder to define. Learning is highly individual, situational (time wise) and context dependent. Of course all these components also interact – so every teaching-learning situation is unique. This presents the requirement for open and honest communication in learning situations, and makes learning facilitation a superior tool as compared to the traditional view of teaching as information sharing activity.
What is high involvement in a product?
A high involvement product is a product where extensive thought process is involved and the consumer considers a lot of variables before finally making a purchase decision. Many times, high involvement purchases involve multiple buyers or multiple influencers who influence a single buyer.
Why is there a perceived risk involved in the purchase of a product?
Because the price of the product is high and because the consumer has huge expectations from a high involvement product , there is a perceived risk involved in the purchase of the product. Example – A team of purchase managers decides to buy a state of the art equipment for their factory. This is a B2B high involvement purchase.
Why are Bose speakers considered high involvement products?
Look at speakers of Bose which are considered as high involvement products mainly because of their premium price in a category where there are cheap speakers as well. However, the brand valuation of bose and the performance of their speakers over the years are enough to put a consumer in awe of them.
Does a brand have a higher recall?
It can be your family which recommends the brand, even though they have not purchased the same. In general, a brand which has a higher recall or valuation has a higher chance of winning over competitors whenever high involvement products are involved.
Does high involvement involve only the buyer?
You will collect a lot of information, and then finally, once your confidence is up, you will purchase the brand you are targeting. Hence, a high involvement purchase does not involve only the buyer. It involves the public perception of the product and the brand as well. Table of Contents. Features of High Involvement products or High involvement ...
What is learning in science?
Learning as making sense or abstracting meaning, learning that involves relating parts of the subject matter to each other and to the real world. Learning as interpreting and understanding reality in a different way, learning that involves comprehending the world by reinterpreting knowledge.
Why do we consider learning as a process?
If, on the other hand, we consider ‘learning as a process’ this forces us to focus on the quality of the learning experience and the context in which learning takes place – reflecting on the marketised system we realize what a poor educational experience many of us get (teachers and students alike) because of the pressure to achieve results. In such a system, there is little time to ‘understand the world and who we are’.
What is quantitative learning?
A quantitative increase in knowledge. Memorizing or storing information that can later be retrieved. Acquiring facts, skills and methods that can be retained and used as necessary. However, it is also possible to see learning as an ongoing process, and people who subscribe this notion of learning tend to describe learning as: ...
What is the bottom line of education?
IMO working within a marketised education system encourages us to see learning as a product – that is the ‘bottom line’ of education is the results, and there is much store placed on exam-training in order to game the system and get better results (the final outcome), and students, teachers and parents increasingly judge the quality of a school or it teachers on their ability ‘to deliver results’.
Is learning a technical business?
As Bruner (1996) puts it ‘learning is not simply a technical business of well managed information processing’. Instead, learning might also be seen to involve individuals having to make sense of who they are and develop an understanding of the world in which they live.
Is learning a product or process?
Learning as a Product Versus Learning as Process. Many of the theories of learning that were developed during the first decades of the twentieth century tended to conceptualize learning as an end product or outcome – most often as a distinct change in behavior. Students and educators who subscribe to this notion of learning-as-product tend ...
