Receiving Helpdesk

what are the size requirements for every door direct mail

by Domingo Reynolds Published 3 years ago Updated 2 years ago

  • Minimum Size: Be greater than either 6 1/8 inches high or 10.5 inches long on one side.
  • Maximum Dimensions: No side can be longer than 15 inches or 12 inches high.
  • Weight: Cannot weigh more than 3.03 ounces
  • Thickness: Must be thicker than 0.007″ and less than .75″ thick.

EDDM Retail's Size requirements
  • Minimum Size: Be greater than either 6 1/8 inches high or 10.5 inches long on one side.
  • Maximum Dimensions: No side can be longer than 15 inches or 12 inches high.
  • Weight: Cannot weigh more than 3.03 ounces.
  • Thickness: Must be thicker than 0.007″ and less than . 75″ thick.

Full Answer

What size postcard can I mail through every door direct mail?

An 12x15 postcard is the largest-sized mailpiece you can mail through Every Door Direct Mail. The oversized postcard's postage is the same rate as a 6x9 postcard despite being nearly double the size.

Are you confused about direct mail sizes?

If you’re a marketer that is planning a direct mail campaign, you might check out the specs from the US Postal Service for direct mail sizes. You also might get really confused! The names and the exact specifications for standard direct mail sizes are clearly labeled. They just might not make much common sense.

What size direct mail envelope do I Need?

When dealing with an enveloped direct mail letter, the USPS will measure the envelope itself to see if it meets their direct mail sizing criteria. The standard, #10 envelope that most businesses use is 4 ⅛” height and 9 ½” width. Your creative (which gets folded and put in the envelope) is generally sized at 11” height and 8 ½” width.

How much does it cost to send every door direct mail?

The cost per mailpiece is $ 0.75 . Your Every Door Direct Mail order cannot exceed pieces. Please reduce your order amount to continue. If you want to send more than pieces of Every Door Direct Mail per ZIP code, sign in as a BMEU customer to continue.

What is the maximum size for EDDM?

15 inches longMinimum size: All pieces must be at least 5 inches long, 3-1/2 inches high and 0.007 inch thick. EDDM Retail flats also must have at least one dimension greater than 10-½ inches long, 6-1/8 inches high, or ¼ inch thick. Maximum size: 15 inches long, 12 inches high, and 0.75 inch thick.

What is the best size for direct mail?

Small Postcard 4.25'' x 6'' With the least amount of real estate, this postcard is compact, making it optimal for simple, straight-to-the-point designs. It is also the only size within this guide recognized as a traditional “postcard” by the U.S. Postal Service (USPS).

Does EDDM need to be a flat?

Shape. EDDM® mailers must be square or rectangular.

What is Every Door direct mail EDDM?

Every Door Direct Mail (EDDM) is an efficient and affordable service for businesses that want to target specific areas in their local market without requiring names and addresses on the mailpieces. With EDDM, you can: Target a location or neighborhood using the EDDM Online Tool.

What size can I mail?

Rectangular. At least 3-1/2 inches high x 5 inches long x 0.007 inch thick. No more than 6-1/8 inches high x 11-1/2 inches long x 1/4 inch thick.

Does envelope size affect postage?

Different postage prices apply to postcards, letters, large envelopes (flats), and parcels. In general, the bigger your mailpiece, the more it will cost to mail.

Is 6x9 OK for EDDM?

EDDM Retail's Size requirements Minimum Size: Be greater than either 6 1/8 inches high or 10.5 inches long on one side.

What size can EDDM postcards be?

Every Door Direct Mail® postcards typically come in three different sizes: 6.25" x 9", 6" x 11", and 8.5" x 11". All three sizes mail at the same EDDM® postage rates, so you might consider getting more out of your postage with a larger sized postcard.

Do you have to have a return address on EDDM?

Return Address Placement You need to supply either a physical address or a P.O. Box, and where you put it is just as important. Typically, we think of the return address going just to the left of the indicia. But with EDDM® mailing services, it is required for the return address to be placed in the top left corner.

How much does it cost to mail 1000 flyers?

Direct Mail Costs Per ThousandAverage PricePrice per 1,000Design$100$100Mailing Lists$0.14 per contact$140Printing$1 to$2 per flyer$1,000Delivery$0.17 per mail$1701 more row

How effective is Every Door direct mail?

Over-sized mailers receive the best response rates. According to a study conducted by the Direct Marketing Association, large postcards received a 4.25% response rate, while large envelopes earned a 5.0% response. Less is more when it comes to general marketing, but when it comes to EDDM mailings, bigger is better.

How does USPS Every Door direct mail work?

Every Door Direct Mail – Retail™ service lets you reach every home, every address, every time. You simply pick the neighborhood you want to target, and a Postal Service™ carrier delivers your printed piece to every address while delivering the day's mail. You don't need to know the names or street addresses.

Affordable, Targeted Advertising

Use Every Door Direct Mail ® (EDDM ®) services to promote your small business in your local community. If you're having a sale, opening a new location, or offering coupons, EDDM can help you send postcards, menus, and flyers to the right customers.

EDDM Mapping & Mailing

Watch the Advertise with EDDM video for a quick overview of how you may use the EDDM Online Tool to plan your mailing, map your routes, and let USPS deliver to every door you select.

Explore Your EDDM Options

Based on your unique business needs, either create an EDDM mailing yourself or get help with any part of the mail design, printing, preparation, and drop-off process using USPS affiliate vendors 2 or find a local printer in the USPS Printer Directory.

Getting Started

If you're sending a bulk mailing, see our PostalPro ™ business resource on how to create and prepare an EDDM BMEU Mailing.

How to Create an EDDM Retail Mailing

Local businesses and individuals can create an Every Door Direct Mail-Retail ® (EDDM Retail ®) mailing online with a USPS.com account. To use EDDM Retail, you are required to send at least 200 mailpieces but are allowed up to 5,000 mailpieces a day per ZIP Code ™. Show More 1. Create or Use an Existing USPS.com Account

EDDM Customer Support

Download and print the forms you need for your EDDM mailings to be delivered successfully.

How long is the USPS mail manual?

The United States Postal Service’s Domestic Mail Manual is over 1,300 pages long and isn’t necessarily an enjoyable read. Following these notes will make sure you’re not caught by surprise at the post office.

How big can a postcard be mailed?

The USPS requirements state that postcards mailed through Every Door Direct Mail need to meet the following guidelines: Minimum Size: Be greater than either 6 1/8 inches high or 10.5 inches long on one side. Maximum Dimensions: No side can be longer than 15 inches or 12 inches high. Weight: Cannot weigh more than 3.03 ounces.

What is the largest size postcard?

So spending an extra penny on a larger sized postcard is a great way to increase your campaign’s performance and lower your cost per conversion. An 12x15 postcard is the largest-sized mailpiece you can mail through Every Door Direct Mail.

How much does a postcard weigh?

Maximum Dimensions: No side can be longer than 15 inches or 12 inches high. Weight: Cannot weigh more than 3.03 ounces. Thickness: Must be thicker than 0.007″ and less than .75″ thick. Postcards that do not fit within these guidelines are not eligible for EDDM rates.

Can you mail a folded brochure through every door direct mail?

Can EDDM Be Folded? Yes, you can mail a folded brochure through Every Door Direct Mail. The brochure must weigh less than 3.03 ounces and meet the minimum and maximum EDDM size requirements. Direct Mailers can fold brochures in order to meet the size requirements for Every Door Direct Mail.

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