What are T Mobile's Uncarrier principles?
- Customer Focus.
- Simplicity.
- Value.
- Freedom.
- Serious Fun.
What is T-Mobile’s “UnCarrier strategy”?
“We call it the Uncarrier strategy,” Sievert told us, as he explained T-Mobile’s new initiative to win back customers by rewriting the rules of the wireless carrier game. Smartphone subsidies will disappear, along with the contracts that went with them.
How did Un-carrier change the wireless industry for good?
One Un-carrier move at a time. We set out to relieve our customers' pain points and ended up changing the wireless industry for good. Look back and at how the Un-carrier grew with each industry-shattering move.
Will T-Mobile’s ideology cut into its lucrative data plans?
This ideology might cut into the lucrative data plans that have kept competitors flush with cash, but Sievert believes that liberating consumers will also endear them to the network that has struggled to rise above fourth place. T-Mobile, he says, wants to “focus on what consumers want: a low, fair, simple price you really do understand; great a...
What is Un-carrier?
Un-carrier has become synonymous with 100% customer commitment. We set out to change the game, and the results speak for themselves. See the moves that got us to where we are today.
What is T-Mobile's Uncarrier strategy?
Un-carrier is a marketing campaign created by T-Mobile US with Prophet, and advertising company Publicis. It debuted in March 2013, where the company introduced a new streamlined plan structure for new customers which drops contracts, subsidized phones, coverage fees for data, and early termination fees.
What is the Uncarrier philosophy?
T-Mobile CEO John Legere's agenda is fixated completely on separating the company from the Big Guys by making it the “Uncarrier”. The benefits to the consumer are obvious: financing phones as a separate cost, dropping contracts, unlimited data plans, and more all came from T-Mobile first.
What is T-Mobile's marketing strategy?
T- Mobile's Business Objectives: T-Mobile wanted to improve conversion optimization using digital marketing by bringing in customers from other competitors. To achieve this understanding carrier data, a vital piece of information in T-Mobile's personalization efforts.
What are the three behaviors of Make It Personal T-Mobile?
Personalize every customers interaction to make the best use of your time. Give good vibes & be confident & listen to the customer. Be Yourself! Have Serious Fun!
What are T-Mobile's values?
Frontline first, because customers are first. We value our frontline teams because they take care of our customers.
How many Un-carrier moves are there?
In 2012, John Legere, CEO of T-Mobile, created signature moves as our "uncarrier" formula to ease customers pain points. Name 6 of the 12 signature moves.
What is T-Mobile target audience?
Know your audience- T-Mobile's target audience is the growing millennial population. So, it took a more hip and new-age branding approach in its marketing. Using a bold pink font, ads full of energy and jokes, and modern-day pop icons can be extremely beneficial in capturing the attention of a younger crowd.
What is T-Mobile's brand promise?
Brand promise: While the brand idea challenges the category to be better for customers, T-Mobile promises to deliver better coverage, capacity, and performance. This “un-carrier” idea allows them to deliver what they know their competitors cannot deliver.
Who are T-Mobile competitors?
AT&TAmerican TowerCrown CastleSBA CommunicationsT-Mobile/Competitors
What are the 4 TEX pillars?
This process informed how we would build the experience and four key experience pillars emerged: simplicity, transparency, peace of mind, and the human element. Even today, these serve as a lighthouse for everything we do.
How do you know if you passed the T-Mobile Assessment Test?
The T-Mobile Careers Team will be notified that you have passed your assessment, and if your experience and qualifications are a good match for the position, you may be contacted by a T-Mobile representative.
What two features are included in T-Mobile Essentials?
T-Mobile's Essential Plan does exactly what its name suggests — gives you all the essential features of a cell phone plan at a great price. The plan includes unlimited talk, text, and data as well as 3G mobile hotspot and standard definition video streaming.
What does T Mobile want?
T-Mobile, he says, wants to “focus on what consumers want: a low, fair, simple price you really do understand; great access to the most amazing devices on the market; the ability to trade up and be treated fairly when its time to upgrade; and the ability to enjoy the services we sell, like an unlimited network offering that doesn’t require a contract.” This was not your average elevator pitch.
Who is the CEO of T Mobile?
But an infusion of fresh executive blood – and the new ideas that go with that – could turn T-Mobile around. Freshly installed CEO John Legere and Chief Marketing office Mike Sievert plan to reimagine T-Mobile as the “Uncarrier;” the rebel little guy who defies the rules written by his entrenched, bureaucracy-locked competitors.
Who is the CEO of T-Mobile?
In an online webcast a group of T-Mobile (NASDAQ: TMUS) executives led by CEO Mike Sievert announced the company’s latest Un-carrier move, a sweeping set of initiatives that mark the beginning of the #5GforAll era, including: The Great Free 5G Phone Upgrade: Now, everyone in America can trade in any mobile phone and get a 5G smartphone for free. ...
Why is T Mobile available in rural areas?
T-Mobile Home Internet access in rural communities is possible because the Un-carrier’s 5G network isn’t just America’s largest, fastest and most reliable 5G network.
How many homes are eligible for T-Mobile?
T-Mobile Home Internet launches today with more than 30 million households eligible, making T-Mobile one of the largest broadband providers in the entire country by service area — on its first day of service. That’s already more homes than Verizon hopes to cover by the end of 2023.
How much is T Mobile home internet?
T-Mobile Home Internet is: Great value. $60/month, with AutoPay, period. No added taxes or fees.
Is T Mobile 5G bigger than Verizon?
That’s nearly 5x larger than Verizon and more than double AT&T. This means the Un-carrier is delivering choice and competition to rural areas that have been underserved for far too long. To T-Mobile, 5G for All also means 5G for Small.
Standing apart
T-Mobile may be single-handedly responsible for many of the benefits we see as US smartphone consumers today.
Can you hear me now?
Based on the coverage maps provided by each carrier, there's not a lot in it when it comes to coverage.
Final thoughts
In terms of its Uncarrier philosophy, T-Mobile isn’t really doing anything all that crazy. It’s really just calling other carriers out on their BS while offering a “sane” service akin to what Europeans get with Deutsche Telekom. T-Mobile’s biggest curve-ball then, is simply operating as a carrier in a more competitive market would.
When will T Mobile give free iPhone 12?
Running from April 18 through May 1, T-Mobile is offering a free iPhone 12 when you trade in an iPhone 11. Those with "most older" iPhones will be able to get half off the iPhone 12 with trade-in, while those with older iPhones such as an iPhone 7, iPhone 5S or iPhone 4 will be able to get half off an iPhone 12 Mini .
Is T Mobile going after urban areas?
T-Mobile says it is going after urban areas that have multiple providers, as well as those in rural communities that have limited competition. Of the 30 million eligible households the company says that 10 million are in rural America, adding that it "plans to continue to expand access.". Dow Draper, T-Mobile's executive vice president ...
Does Tmobile pay termination fees?
If there’s one thing T-Mobile is now famous for, it’s a commitment to pay your early termination fees (ETFs, usually hundreds of dollars) if you switch from another carrier. Highlighted on Twitter with break-up letters between customers and their old carriers, T-Mobile has been paying out big money to bring customers over.
Does T Mobile have free data?
In addition to practically buying out its customers, T-Mobile has unleashed a slew of new benefits for its subscribers. The biggest of these includes free international data and texting for T-Mobile customers in more than 120 countries, but other perks include free data for tablets, special discounts, and more.
